• by Fern Siegel , November 4, 2024

Marketing agency Valtech named Rasika Narang its first executive director, Americas.

Before this, she was Chief Growth Officer at StrawberryFrog. She also worked at Ogilvy, where she led rebranding and marketing for accounts such as Philips, Lenovo and DuPont.

“Rasika is the perfect addition to our team,” said Jonathan Goldmacher, managing director, Valtech Americas. “Her global perspective and proven track record in leveraging data and technology for creative marketing will help us meet the evolving needs of our clients. We pride ourselves on fostering a culture that values curiosity and bold thinking, and Rasika embodies that spirit.”

Valtech has done client work for Mars, Johnson Controls and Ford.

“We have the scale and capabilities of a global holding company, but the agility and creative spirit that comes from being an independent shop,” added Narang.

Valtech has expanded in the last few years. In 2021, it acquired Stockholm creative agency Radon and Charlotte, N.C.-based ad agency Union in 2022.