- Rebate Media Buyers, Defiant LA Team To Up Client ROI
MAD, Fern Siegel - Tuesday, February 17, 2026
By combining media, creative expertise, the pair aim to increase brand performa ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- Thinlyveiledpitches.com
Planning & Buying Insider, Joe Mandese - Wednesday, February 18, 2026
Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch toda ...
- Media Buyers, Stop Subsidizing Platform Enshittification!
Brand Insider, Melanie Mogey - Tuesday, February 17, 2026
Exverus by Brainlabs's Media Supervisor writes, "I'm watching hesitantly for signs ...
- Confessions from GS&P's Sr Communication Strategist: Unlimited Budgets, Always Testing, and Tentpole Moments
Brand Insider, Barbie Romero - Tuesday, February 17, 2026
Charlotte Cordova shares her take on the GEO or SEO debate, wheth ...
- Maria On Media: A Conversation With Bayer's Maria Givens
MediaDailyNews, Bill Duggan - Wednesday, February 18, 2026
Ahead of the ANA's annual media conference, I spoke with the event ...
- Apple Enables Dynamic Ad Insertion In Live Stream Video Podcasts
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
The move to HTTP Live Streaming brings a YouTube-style monetization service ...
- The Knot Tests ChatGPT Ads, Explores Options For Agentic
Data & Programmatic Insider, Laurie Sullivan - Monday, February 16, 2026
As OpenAI began piloting ads in ChatGPT, The Knot began exploring h ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- LinkedIn Launches AI-Powered SMB Subscription Hub
MediaDailyNews, Colin Kirkland - Friday, February 13, 2026
LinkedIn has announced a new premium on-platform subscription hub designed to provi ...
- Google DeepMind Gives Advertisers More To 'Think' About
MediaDailyNews, Laurie Sullivan - Sunday, February 15, 2026
Google DeepMind released an upgrade to Gemini 3 Deep Think that specializ ...
- OpenClaw Creator Joins OpenAI: Meet Future Of Ads
Performance Marketing Insider, Laurie Sullivan - Monday, February 16, 2026
OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Pet ...
- NBA Team Valuations Spike, Driven By Rising TV Advertising
TV Watch, Wayne Friedman - Monday, February 16, 2026
In the broader picture for the 2025-26 season, total league-wide revenue wi ...
- Sweetgreen Appoints Wpromote As Paid Media Agency
Around the Net In Media, Ray Schultz - Friday, February 13, 2026
Salad chain Sweetgreen has named Wpromote as its paid media agency ...
- Dentsu Adds AI-Driven Healthcare Audience Targeting Platform
MAD, Steve McClellan - Thursday, February 12, 2026
The audiences are created based on historical results from anonymized health recor ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Airbnb To Build An Agentic Experience For Travelers
Performance Marketing Insider, Laurie Sullivan - Friday, February 13, 2026
Airbnb's AI team is building a native AI experience for travel ...
- Sweet Spot: Cheesecake Factory Names StrawberryFrog Media AOR
MAD, Fern Siegel - Wednesday, February 11, 2026
The agency's work is currently underway. ...
- Google Reinvents Ads, Drives Search Agentic
MediaDailyNews, Laurie Sullivan - Wednesday, February 11, 2026
"We aren't just bringing ads to AI experiences in Search; we a ...
- IAB Sends 'Direct Buy Addendum' To Public Comment
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
The Interactive Advertising Bureau opened a framework for public comment that ...
- Most Competitive Non-Branded Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, February 12, 2026
A study analyzing 36 high-intent business search terms identified industries facing t ...
- Dentsu Named Media, Creative AOR For i-Health
MAD, Steve McClellan - Tuesday, February 10, 2026
The remit spans integrated strategy, media buying and execution, creative development, measureme ...
- Anthropic, xAI Execs Disconnect From AI Ethical Concerns To Face Reality
MediaDailyNews, Laurie Sullivan - Tuesday, February 10, 2026
This week, two high-profile execs left companies that had attempted to ma ...
- Simo: How OpenAI Ads, Adult Mode Will Work
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 11, 2026
The feature launched on Monday in test mode on free and ...
- Alphabet Reportedly Looking At Bond Sale To Fund AI
MediaDailyNews, Laurie Sullivan - Monday, February 9, 2026
Google's parent Alphabet is looking for ways to raise about $15 billi ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Old Rules, New Tools Create Friction In Advertising's AI Era
Data & Programmatic Insider, Laurie Sullivan - Monday, February 9, 2026
Media experts with old values, judgment and tools and U.S. legislation a ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Virginia Senate Passes Bill Banning Sales Of Location Data
MediaDailyNews, Wendy Davis - Thursday, February 5, 2026
The ad industry opposes the bill, arguing it "would deprive Virginia consume ...