- Google Faces $3.5B Fine From EU In Ad-Tech Antitrust Case
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rul ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- Trump Gains Commitments For AI, Energy, Impacting Advertising
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
President Trump has secured billions in corporate commitments to drive development ...
- NBC Sells Out Super Bowl, 90% Of Regular NFL Season
Television News Daily, Wayne Friedman - Wednesday, September 3, 2025
The upcoming NFL season "marks the highest grossing season to date f ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- Snap Unveils Ad Suite For App Marketers
MediaDailyNews, Colin Kirkland - Thursday, August 28, 2025
Snap's "App Power Pack" ad suite includes new formats, bid strategies, targeti ...
- Is Google Preparing To Make Its Ad-Tech Biz Independent?
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
Regulators could decide that Google needs to divest Ad Manager, which hous ...
- The Silver Linings Advertising Playbook
Planning & Buying Insider, Joe Mandese - Thursday, August 28, 2025
While Americans are increasingly pinching pennies, the silver lining is that it ...
- Automotive TV Spending Drops Almost 25%
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2025
Sports programming captured about a third of the auto industry's total nation ...
- Amazon Ads Wraps Upfront, Touts 'Significant Growth'
Television News Daily, Wayne Friedman - Thursday, August 28, 2025
Amazon upfront revenues were projected to soar 30% to $1.8 billion fr ...
- Google Advances Personalized Loyalty Ads For Retail
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Loyalty took on a new meaning Tuesday when Google advanced personalized member-on ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- AB&C Taps Ebmeyer As Director, Media Services
People on the Move, Fern Siegel - Monday, August 25, 2025
Ebmeyer will oversee media planning and buying strategies. ...
- Meta Unveils AI Ad Features Built For Holiday Rush
MediaDailyNews, Colin Kirkland - Friday, August 22, 2025
This holiday season, brands can expect new ways to work with creato ...
- Google: How Much Energy AI Uses
MediaDailyNews, Laurie Sullivan - Friday, August 22, 2025
Advertisers concerned about using too much energy or harming the environment throu ...
- How iOS 18 Is Rewriting The Rules Of Email Engagement
Planning & Buying Insider, Rachel Hazelwood - Monday, August 25, 2025
With Apple devices responsible for nearly half of all email, any chan ...
- Rebranding The Gamble: Why Trust Is The New Jackpot
Planning & Buying Insider, Kurt Stuhllemmer - Friday, August 22, 2025
High-profile lawsuits mean the public's perception of gambling brands as ruining liv ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
Television News Daily, Wayne Friedman - Thursday, August 21, 2025
NFL ads were 19% more effective in business outcome results than t ...
- Meta Further Consolidates Ad-Targeting Options
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's pl ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...
- Teaching Anthropic's Claude Not To Deceive As It Thinks Through Concepts
Data & Programmatic Insider, Laurie Sullivan - Monday, August 18, 2025
Data, analysis, and analytics are a major part of safeguards. A resear ...
- Exverus Wins Habit Burger & Grill's Media AOR
Accounts on the Move, Fern Siegel - Thursday, August 14, 2025
Georgia Schreiner will oversee media planning and buying. ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- Search.com's $35B Bid For Chrome Tops Perplexity's, Barely
MediaDailyNews, Laurie Sullivan - Friday, August 15, 2025
The deal is backed by JP Morgan and several private equity group ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Google Gives Gemini AI Chat Memory, Delete Functions
Performance Marketing Insider, Laurie Sullivan - Thursday, August 14, 2025
Google has introduced a Temporary Chat function for Gemini users seeking priva ...
- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...