Tag results for "media buying"
- Scuderia Ferrari, IBM Reimagine AI App, Data ExperienceScuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard, Visa Building AI Shopping AgentsConsumers will soon delegate online shopping tasks to agentic agents, moving bran ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To ShopMastercard is working with Microsoft and other AI companies to give agent ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?Some analysts expect there will be contraction of content occurring on line ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Madhive Places AI 'Intelligence Layer' Across Media ProcessMadhive, a unified operating system for local media, announced Wednesday the laun ...
- Google Brings Channel Reporting To Performance MaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Taboola's Samsung Partnership Expands To More Devices GloballyThe multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- For A TV Journo, Upcoming Upfronts Are Grand EntertainmentEvery year, many question whether the mid-May upfront presentations are still necessa ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Microsoft Explains How It Made An Ad From AIIn the ad Microsoft co-created with generative AI, people's faces are n ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Yelp Shares Update To Its Lawsuit Against GoogleA judge rejected Google's attempt to dismiss the case, finding Yelp plausib ...
- Ross-Simons Selects Doner As Media AORDoner's remit is to increase brand share in the category ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ GrowsDisney+ is one of the few streaming brands that has raised i ...
- Can Curation Transform The Digital Advertising Value Chain?At its core, curation is about control and quality - as i ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- The Internet Has A Trust And Transparency ProblemGoogle shook the ad industry harder this week to see what ...
- Why Orchestration May Be The New OptimizationIt's been about 30 years since the birth of the modern optimize ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- New Brand Survey: TV Upfront Ad Market Optimism?A survey by iSpot finds 16% of advertisers believe there will ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- When The Whole Is Lesser Than The Sum Of The PartsWeeks after WPP acquired InfoSum for an undisclosed sum, there still a ...
