- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...
- Tom Turkey Debuts In Google's First Fully AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
Google today launched its first fully AI-generated ad, featuring a turkey looki ...
- Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Processed on a MCP server, the test is being done with t ...
- Google Cloud Boosts Alphabet Q3 Past $100B
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Alphabet crossed a milestone with Q3 revenue of $102.35 billion - i ...
- Google Advances Autonomous Agent Transactions
Performance Marketing Insider, Laurie Sullivan - Thursday, October 30, 2025
A real-time streaming architecture is being developed as the next step f ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- Optimized Bidding Drives Programmatic Outcomes In McDonald's Campaign
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 28, 2025
The recent integration of OpenX Technologies with Attain, which provides live purcha ...
- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- Amazon AI Shopping Tool Tells Consumers What To Buy
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon is rolling out an AI-powered tool that will recommend specific product ...
- Microsoft's AI Browser Shifts To Agentic Mode
MediaDailyNews, Laurie Sullivan - Friday, October 24, 2025
Copilot Mode's AI features in Microsoft Edge can now reason and s ...
- YouTube: What Gets Consumers To Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, October 24, 2025
Forty-six percent of consumers said they have purchased a product discovered ...
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
The deal follows one with Comscore for linear TV data and Kant ...
- Google Holding On To Market Share In Search
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Google recently reversed a trend that had been dragging down the company ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- Robine Heads Media Ops For Ad Results Media
People on the Move, Fern Siegel - Wednesday, October 22, 2025
The agency works with Molson Coors, ZipRecruiter and Wayfair. ...
- Google Tests 'Customer Values' For Campaigns, Agencies Push Back
MediaDailyNews, Laurie Sullivan - Tuesday, October 21, 2025
Google is testing the ability to automatically assign a "New Customer Valu ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- Agentic Ad Agency Startup Raises $12M Seed Round To Build Ad System
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Startup AdsGency AI raised a $12 million seed investment round led ...
- Guaranteeing, Pausing Ads For Performance Sake
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 21, 2025
Dentsu's divisions are on a roll. The agency conglomerate is working wi ...
- Saying The Suddenly Quiet Part Out Loud
Red, White & Blog, Joe Mandese - Tuesday, October 21, 2025
The elephant-in-the-room moment at an industry ethics summit last week happened wh ...
- AI Overviews Move Marketers To Invest In CTV, Audio, DOOH: WebMD
Data & Programmatic Insider, Laurie Sullivan - Monday, October 20, 2025
For many healthcare marketers including hospitals and health insurers that have lo ...
- WFA Media Inflation Outlook: 4% Through 2026
MAD, Steve McClellan - Monday, October 20, 2025
That's the global estimate while results vary by region. In the U. ...
- 3.know: Human-Generated Mistakes Vs. Co-Pilot Perfection
Media 3.0, Joe Mandese - Monday, October 20, 2025
Shelly Palmer also dives into new research suggesting half of online conte ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- AWS Recovering From Massive Outage
MediaDailyNews, Laurie Sullivan - Monday, October 20, 2025
Amazon Web Services experienced a massive outage early Monday that took do ...
- Advertising Media Cost Inflation Accelerates This Year, Decelerates Next
MediaDailyNews, Joe Mandese - Monday, October 20, 2025
Global media costs have risen half a point to an annual inflati ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- Agents As Brand Influencers Collapse Consumer Buying Journey
Performance Marketing Insider, Laurie Sullivan - Friday, October 17, 2025
The collapse of the customer buying journey into a couple of ta ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...