Tag results for "media buying"
- CPI Grew In March, But Retail Media Spend Grew MoreThe Consumer Price Index rose 0.4% in March, but recent research sho ...
- Roblox Partners With PubMatic To Increase Video Ad SalesThe partnership with PubMatic will enable programmatic media buying of the popul ...
- Persuade Me: AI's Large Language Models Become PersuasiveAdvertisers try to persuade people to buy products, healthcare providers try ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- WPP Tackles Challenges Generated By AI Ads For The BlindError-prone ads based on AI have become a nuisance for blind intern ...
- Psychologists Find A New Way To Analyze Behavior And Target AdsAnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- What Hackers Do With 54B Leaked CookiesNordVPN has found billions of ad tracking cookies leaked on the da ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In AdvertisingMint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Microsoft Pursues Automated CPC BiddingAs Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Share Of Measurement VoiceWhen CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Perplexity Working On AI Ad Model Based On 2 PrinciplesAI-powered search engine Perplexity AI plans to add advertising to its "a ...
- Search Generative Experience As A Complete Alternative To SearchSome say generative AI will never replace traditional search engines, but t ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Criteo Secures Its First MRC AccreditationCriteo's accreditation marks a major step forward in the maturation of reta ...
- Carat Veterans Launch Ad Marketplace For Smaller BusinessesIt's called Media Disco and the founders are James Allen and Jo ...
- Dentsu Unveils First Party Data-Driven Merkury For MediaWith this launch, Dentsu said it will become the first agency holdi ...
- Microsoft Solution For Chatbot TrickeryMicrosoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...
- Hy-Vee Hires CMO From Saatchi & Saatchi XThe regional grocer tapped Jessica Hendrix, president and CEO of Saatchi's shopp ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automa ...
- Experian, InfoSum Introduce Cleanrooms For AutomotiveLauren Wetzel, COO of InfoSum, looks at implementation of data clouds f ...
- Internet Users Want Sustainability Standards For Digital AdsThe Acceptable Ads Committee is calling for the ad industry to rai ...
- Microsoft Bing Search And Microsoft Advertising Lead Steps Down, ConfirmedWith a push into AI, would Microsoft rebrand Bing to Copilot? Mikha ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification ProgramThe statement, which includes a quote from the MRC's George Ivie, sa ...
- GroupM Unveils Bespoke Women's Sports MarketplaceThe marketplace, which will double client spending on women's sports, will laun ...
- Clinch Becomes First Ad Server To Integrate Privacy IdentityClinch has integrated The Trade Desk's Unified ID 2.0 into its platfor ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For ViolationsThe European Union, which is testing a new digital law, recently announc ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad FraudWaste in programmatic is an opportunity to take the competitive advantage, explai ...
- Do Advertisers Dream Of Electric Sheep?"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- O'Leary's Plan To Buy TikTok Would Likely Not Include The AlgorithmsThe plan is to raise $30 to $40 billion just for t ...
- Apple In Talks With Baidu, Showing Need For AI AssistanceApple is talking with Baidu execs about the use of its generati ...
