Tag results for "media buying"
- TikTok Users Recruited To Influence U.S. Bill That Could Ban AppTikTok sent an alert for the platform's users, urging them to ca ...
- Microsoft Adopts Google Privacy SandboxMicrosoft Advertising will adopt Google Privacy Sandbox for its privacy standards, despi ...
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Reality Check: Google Faces European DMA DeadlineGoogle explains another bundle of product changes ahead of Thursday's deadline f ...
- Advertiser Perceptions Launches Subscription ServiceDubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Both-ismBrands must beware of either/or. That's a combative approach in a marketpla ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad DealInfillion will purchase ad inventory across the company's three main platforms Redbo ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Threads API Coming In June, Runs Post-Scheduling In Live TestsThreads partnered with some third-party platforms as it begins to test ...
- Google 'Messed Up' Image Generation For Gemini AI Launch: Sergey BrinAt an AI event, Sergey Brin said Google "messed up on t ...
- OOH: Waiting On MRC AccreditationConsumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Metric Shows Critical Connection Between Time And AttentionGumGum's attention metrics company Playground xyz has a new attention framework ...
- Google Faces New Allegations Over U.S. Ad-Exchange MonopolyA class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Google-Backed Anthropic Releases Claude 3, More Powerful ChatbotAnthropic today debuted Claude 3, a chatbot and suite of AI mode ...
- General Motors, Maserati Add To Marketing TeamsShenan Reed joins GM from L'Oreal and Lindsay Fifelski joins Maserati fr ...
- Former Google Ad Boss To Lead Cloud ApplicationsJerry Dischler, a Google executive known for his role in developing advertisi ...
- Google Ads To Automatically Pause Ad Groups With Low ActivityHere's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Are You Really Supporting Diverse Suppliers?Here are three questions to ask your suppliers to see if they' ...
- Google Sued For $2.3 Billion By European Media OutletsThe suit claims Google harmed the publishers financially with its advertising practi ...
- Apple Gives Up EV Dream In Favor Of AITwo Apple execs told employees on Tuesday the EV project that ma ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- AI Replaces Keywords, Gives Advertising Insight Into Black Box DataAn AI-based platform built by NetElixir has the ability to verify performan ...
- AI Writes GoDaddy Services For EntrepreneursThe GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5XLexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMAThe test is limited with a 1% sample equal to millions ...
- Google Upgrades Performance Max With Gemini AI ModelGoogle said Thursday it plans to integrate Gemini generative AI models in ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud PolicyGoogle Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- Has Google's Gemini Chatbot Just Rewritten History?Google is facing a backlash in response to its AI chatbot Gemi ...
- Pinterest Campaign Turns Up The 'P' In Performance"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File DownloadsThe updates are intended to address the challenges in measuring podcast aud ...
