Tag results for "media buying"
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': AnalystThe outlook for TV and CTV continues to be an "unsettled ...
- Springing For Data: Brands Are Spending More On The Ecosystem This YearEmail is the top channel in data usage, Winterberry Group reports. Th ...
- Audio Attention Data Shows How Humans React In Real-TimeAttention quality scored the highest for audio ads with the highest voiceov ...
- Traditional Search Forecast To Fall 25% By 2026: GartnerSearch marketing will lose share to generative AI chatbots from Google, Microsof ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?While the latest ANA study shows nearly a third of member marketi ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?When someone uses the word "rich," it may mean they feel ri ...
- Google Top Search Results Might Be WrongSpammers use AI tools to create content and get people to downlo ...
- Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through IndustryCaptify CPO Amelia Waddington says she would not be surprised if ...
- Meet The People Adds Swell Media For Media Buying-PlanningMTP's client work includes IBM, Google, Toyota, Pepsico and Harley-Davidson. ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'A third of advertisers now consider addressable TV advertising a "must bu ...
- OpenAI Reportedly Building A Search Engine Partially Powered By BingChatGPT will have the ability to retain information from one exchange ...
- Google Tells Apple Green Bubbles Cost iPhone Users LoveGoogle launched a video Wednesday to celebrate Valentine's Day. The theme ...
- Microsoft-Backed OpenAI Tools Being Used By Hackers In China, Iran, RussiaState-affiliated hackers from Russia's military intelligence, Iran's Revolutionary Guard, and Chinese a ...
- Memory - Remember That WordMemory has been a theme this week in relation to announcements arou ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will PersistWieser's insights are from a new report commissioned as part of ...
- TV Bigs Getting Out Front Of Upfronts With Early AnnouncementsUpfront Week announcements are already coming fast and furious from the b ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Walmart Reportedly In Talks To Buy Vizio For $2BWalmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- Biden's 2024 Campaign Joins TikTok Despite Security ConcernsReports suggest the president will not personally join the platform. His campai ...
- Netflix Schedules 2-Day Immersive Event For Upfront WeekNetflix will present first-look content and a "Netflix Experience" event where media-buyi ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision ProSnickers, The Mars Agency and AR company Blippar showed the world wh ...
- YouTube High-Profile Moments In Ad Formats Lift Brand VisibilityYouTube First Position Moments help brands ensure that a moment is t ...
- Pinterest Announces Major Ad Deal With GooglePinterest announced a new ad deal with Google as the social platfo ...
- Television, Search Shown Inseparable During Super BowlThe stakes were high for advertisers on Sunday - not only ...
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?The internet economy and the introduction of large language models and generati ...
- Apple CEO Asks 'Where's Usher?' In Super Bowl Halftime TeaserApple teased this year's Super Bowl halftime show, promoting R&B singer a ...
- Byron Allen Loses $100M Lawsuit Against McDonald'sThe lawsuit accused the fast food giant of not following through ...
- Microsoft Back In The Big Game With Copilot AdMicrosoft will run the first Super Bowl ad in four years ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Comscore Partners With TargetSmart For Progressive Election CampaignsThe partnership began in 2020, but this is the first time t ...
