Tag results for "media buying"
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?The internet economy and the introduction of large language models and generati ...
- Apple CEO Asks 'Where's Usher?' In Super Bowl Halftime TeaserApple teased this year's Super Bowl halftime show, promoting R&B singer a ...
- Byron Allen Loses $100M Lawsuit Against McDonald'sThe lawsuit accused the fast food giant of not following through ...
- Microsoft Back In The Big Game With Copilot AdMicrosoft will run the first Super Bowl ad in four years ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Comscore Partners With TargetSmart For Progressive Election CampaignsThe partnership began in 2020, but this is the first time t ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Caveats Flood Paid Search, Retail Media InvestmentsAnalytics and reporting limitations in retail media were cited as the prima ...
- Yandex Severs Ties With Russia For $5.2BYandex NV has agreed to sell its assets in the country ...
- Samsung Ads Decode FAST, Points To Local News As Turning PointFAST TV channels and services are seeing a transformative shift, challenging t ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA ReportIAB Tech Lab released a document outlining some of the challenges ...
- Meta Profits Skyrocket, Gives Back To Investors In First DividendMeta reported Q4 revenue of $40.1 billion on Thursday, sending the company ...
- Super Bowl Spot Shows How Google Tech Helps The Blind, Visually Impaired Take PhotosBlind filmmaker Adam Morse demonstrates how Google's tech helps the blind a ...
- Super Bowl Price Soars 11% To $6.47M Per :30Pricing for national TV 30-second commercials for this year's Super Bowl ...
- Google AI Identifies Shifting Behavior To Increase Performance For AdsGoogle on Thursday released major updates to its ad services supported ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales ClimbAmazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: ReportIndependent agency NP Digital next week will release its 2024 Retail Reve ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting ToolThe company will roll out AI review summaries that highlight a location ...
- Alt Currency Race: Why It's Time For A Pit Stop"The best way to avoid an accident is to know your surroundings ...
- Media Agency Of The Year: KinessoOn the surface, we named Kinesso agency of the year based ...
- Microsoft Search, News Advertising Revenue Up 8% In Q4Microsoft reported strong quarterly results Tuesday, boosted by its investment in A ...
- Google Search Sees Revenue Gains As It Integrates AIGoogle CEO Sundar Pichai said generative AI will fold into search a ...
- NBCU Returns To Radio City For Upfront PresentationNBCU is returning to its usual place in Radio City Music Ha ...
- Built For The Media-Buying ExecutiveI began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Independent Agency Of The Year: AcadiaMost of us think of big ideas as lightbulb moments, but t ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy RegulationsCompanies have made moves to protect consumer data, but marketers have n ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AIChelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The RegionBaidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative AgencyPerformance marketing agency NP Digital next week will formally announce the acquisiti ...
- Search Gets Buried In Hints Of Commerce Ad Budget IncreasesA new study by Mrge, a global platform for commerce advertising, defin ...
