Tag results for "media buying"
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The RegionBaidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative AgencyPerformance marketing agency NP Digital next week will formally announce the acquisiti ...
- Search Gets Buried In Hints Of Commerce Ad Budget IncreasesA new study by Mrge, a global platform for commerce advertising, defin ...
- Search/Performance Agency Of The Year: iProspectDentsu did something few thought it would accomplish this year. The holding compa ...
- Google Cancels Contract With Search Quality Rating And AI Data CompanyGoogle has terminated its contract with data company Appen, which helped Goog ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A SmidgenAfter a rough start, the U.S. ad market ended 2023 up 2. ...
- Walmart's Real-Life Ad Fairytale Began In 2023Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- Supplier Of The Year: OpenAPWhile some award-winners tackled the two biggest media challenges facing advertisers ...
- Alphabet's Moonshot X Lab Cuts Staff In A Push To Secure InvestmentsAlphabet will adopt a new structure for its X division, an R& ...
- Google Rolls Out Conversational AI In Search AdsThe experience generates ad content -- the first integration of Gemini ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search AlgorithmsDeepMind, an Alphabet company and sibling to Google, has created an ...
- Fox's Gambelli Retires, Collins Moves Up To Head Ad SalesVeteran media-buying and selling executive Marianne Gambelli is retiring as Fox Cor ...
- Google CEO Pichai Says Layoffs Not CompleteGoogle CEO Sundar Pichai said more layoffs are coming - after layi ...
- Despite The Hype, Conversions Are A Poor Ad-Currency ChoiceThe reality is that publishers and TV networks cannot guarantee sales ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, BrandsGoogle seems to be less invested in client performance and instead focus ...
- Amazon Alexa Subscription Model Could Be DelayedTesting issues may push back the release date. Internal documents suggest Amaz ...
- Porter Geeks Out On Politics At LoopMeRobin Porter has a fascination with politics - one reason why Loop ...
- Google Has A Deep Spammy Side - Despite AIResearchers set out to answer the question of whether search results a ...
- AI Models Can Deceive, Research FindsResearch from Anthropic demonstrates that AI like OpenAI's GPT-4 can be train ...
- YouTube Profiting From The 'New Climate Denial'YouTube reportedly makes millions of dollars annually from advertising on channels th ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Fox Designates Blockchain To Authenticate Digital MediaFox is in discussions with media companies to use its blockchain protoc ...
- Google, Bing Under Fire For Serving AI Deepfake Porn In Some Search ResultsBing, Google, and DuckDuckGo search engines are under fire for serving nonconsensu ...
- VC 'Unstealthing' Strategy Requires Strong MarketingOne venture capitalist says most startups in 2024 will likely not g ...
- Microsoft Moves Generative AI Into Its Creative Retail Media PlatformMicrosoft has introduced the Retail Media Creative Studio supported by generative ...
- Google ML Needs A 'Learning Phase' Reboot"If it gets stuck in the learning phase, it's like a hamst ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning AgencyAlbertsons Media Collective, a retail media network with a focus on technolo ...
- Disney Adds Measurement Partners, Debuts Shoppable AdsUnilever has joined Disney as part of the beta program to dri ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data MeasurementDisney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
