Tag results for "media buying"
- Google ML Needs A 'Learning Phase' Reboot"If it gets stuck in the learning phase, it's like a hamst ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning AgencyAlbertsons Media Collective, a retail media network with a focus on technolo ...
- Disney Adds Measurement Partners, Debuts Shoppable AdsUnilever has joined Disney as part of the beta program to dri ...
- Disney Launches 'Shoppable' Streaming Ads, Expands Data MeasurementDisney Advertising is adding more data-measurement providers, expanding its "clean room" effor ...
- Eroding Trust Changing Influencer Status, Reddit Study Finds"We've been dominated by search algorithms and influencers, but consumers have start ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 AgenciesSignificantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Where 6M Pieces Of Content Got AttentionNP Digital analyzed which content got the most attention across six soci ...
- Three Big BetsForecasting is a fraught exercise. I think it's better to focus ...
- Transition To Cookieless Advertising Fraught With Psychological ChallengesAttribution and measurement will look very different in a cookieless world, b ...
- Microsoft Expands Omnicom, Automotive, AI Collaborations At CESSeveral announcements at CES will change the way advertisers work with Microso ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The CloudGroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic BuysThe just-released study, fielded late last year by the ANA, shows whe ...
- Verizon Switches Off Drama In Latest Home Internet CampaignA post-holiday Verizon Home Internet ad switches off a drama queen ...
- Instacart Announces Rollout Of Ads To The Cart At CESDel Monte Foods, Dreyers, and General Mills are participating in the rollo ...
- Fear & Loathing In Programmatic MediaProgrammatic was supposed to be about economic and efficient planning and buyin ...
- NBCU Touts Strong Q1 One Platform Ad ResultsNBCU says an initial batch of ad deals for its new O ...
- OpenAI To Launch GPT App Store CES WeekOpenAI announced the app store at its first annual developer conference a ...
- Baidu's Live Streaming Plans Fail To MaterializeBaidu's $3.6 billion deal for Joyy's YY Live has expired three yea ...
- Facebook Collects 'Link History,' Uses Data To Target AdsThe opt-out link history archival feature for Android and iOS devices ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
- Malware Restores Deleted Cookies To Break Into Google AccountsHere's one more reason to say goodbye to tracking browser cookies. ...
- X Stock Value Down 71% Since Musk's TakeoverFidelity originally marked down the company's valuation in October. Media buyers' reallocat ...
- Proposed AI Bills To Affect Every AdvertiserTo subsidize free insurance for undocumented immigrants, it seems California lawmakers wi ...
- IPOs And M&As Predicted To Make A Comeback In 2024About 148 companies completed an IPO in 2023 - the worst ye ...
- Most-Read Stories Reveal '23 Was A Year Of TransitionFrom the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From XPrices of LinkedIn ads -- which are sold by auction and s ...
- Middle East Search Insiders Speak OutA group of search and technology experts in the Middle East launch ...
- Middle-Aged White People Team Up To Segment StreamersIn case you're looking to segment American consumer audiences based on the ...
- What NYT's Copyright Lawsuit Means For Microsoft And GoogleSeveral months after Microsoft made a commitment to legally back users ...
- Social Media Generated $11B In Ad Sales Targeting U.S. KidsThe Harvard report estimates YouTube generated the most ad-revenue profits - $959 ...
