Tag results for "media buying"
- Yandex Restructuring Delayed, Expected To Be Complete In Early 2024Reports now suggest Yandex's restructuring deal is not expected to be complet ...
- Ad Market Expands For 8th Consecutive Month In NovemberA revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For MediaIAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- The Countries Contributing Most To Ad-Tracker Increases This YearData suggests the share of ad-tracking requests in user traffic worldwide ro ...
- The Psychic's Brain: Ephron On AttentivenessErwin Ephron taught me there is no perfect form of media researc ...
- Terms Of The SERPA new search engine results page (SERP) is coming, and it wi ...
- Google Expected To Restructure Ad Sales UnitGoogle plans to further consolidate staff through possible layoffs and to reassi ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study FindsDoubleVerify released its first global report on attention metrics and how ...
- NIQ Lab Launches, Takes New Direction For AI Client InnovationsThe launch signals the next wave of AI-powered innovation at NIQ, wi ...
- Hudson MX Targets First-Half Sale, Ascential On The HookOmnicom has agreed to participate in the sale. Exactly how remains unclea ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- Google Could Become New Money Source For U.S. Journalists, Content CreatorsThe U.S. could see similar legislation in 2024 to the laws pass ...
- The Information Asymmetry Of The YearThe most ironic part about the ad industry's "information asymmetry" is th ...
- Wake Up And Understand MFA, Please!There is no doubt made-for-advertising websites was one of the major ne ...
- When Algorithms And Data Make More Ad-Buying DecisionsHow will marketers get more performance from the $88 billion spent ...
- Digital Ad Spend To Grow 12% In 2024, Bank Of America SaysDigital channels will capture a bigger portion of total media spending ...
- Google Rethinks Ad Policies For CryptocurrenciesGoogle has updated its Cryptocurrencies and related products policy to provide guidan ...
- Amazon Ads, IPG Mediabrands Ink Three-Year Prime Video DealMediabrands agencies will get first look at new ad formats, sponsorship op ...
- Digital Marketing Salaries In U.S. Average $86.9KNP Digital found that digital marketing professionals from the U.S. had ...
- How Brands Will Create Content In 2024Earlier this year when Google and Microsoft separately launched their AI platform ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime VideoAmazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- My Nomination For The ANA's Marketing Word Of The Year: MFAsMonths after the ANA released initial findings of its blockbuster programmatic transparen ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- Marketers Dusting Off MMM With AI, ML IntegrationsAdvancements in machine learning, automation, and data analytics continue to push media-m ...
- FreeWheel Launches Direct Integration Of Index ExchangeThe integration aims to improve interoperability in premium TV and to streamli ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Microsoft Deep Search Analyzes Complex QuestionsMicrosoft on Tuesday announced an optional generative AI feature intended to he ...
- Disney Hits Launches First Multispot Ad CampaignThe campaign spotlights how Disney Hits brings musical enchantment to fans ...
- Reddit Turns Conversations Into Ad PerformanceReddit is adding two advertising units as the company prepares for ...
