- Musk Courts SMBs, After Telling Big Advertisers 'F*ck You'
MediaDailyNews, Laurie Sullivan - Friday, December 1, 2023
X has a new ad strategy -- to support small and medium-siz ...
- Consumers Say They Want More Enriched Media In 2024
Research Intelligencer, Robert Williams - Monday, December 4, 2023
Reading books and listening to podcasts more often are the most popul ...
- Will Other Media Sellers Tell Clients To 'F-' Off?
TV Watch, Wayne Friedman - Monday, December 4, 2023
After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- AI Interest Engine Integrates With Google Ads
Performance Marketing Insider, Laurie Sullivan - Friday, December 1, 2023
Lytics built an Interest Engine on a suite of AI tools, includi ...
- The Delusion List
Planning & Buying Insider, Joe Mandese - Friday, December 1, 2023
The shift from "exclusion" to "inclusion" lists is perhaps the most importa ...
- Mastercard GAI Shakeup Whether You Like It Or Not
Performance Marketing Insider, Laurie Sullivan - Thursday, November 30, 2023
Mastercard AI tech searches for answers as changes happen faster than ma ...
- Instacart Bundles In Access To Peacock Streaming For Free
Television News Daily, Laurie Sullivan - Wednesday, November 29, 2023
Instacart members can now get free access to NBCU's Peacock streaming servic ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Google Bard Analyzes Visuals, Text To Summarize YouTube Content
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
A previous update gave Bard the ability to analyze YouTube videos, b ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
Planning & Buying Insider, Joe Mandese - Tuesday, November 28, 2023
If you guessed sponsorships, you probably also figured out that it m ...
- Mobile Becomes 'Remote Control' For Shopping On Thanksgiving Day
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Salesforce data shows mobile has become the remote control for shopping, sa ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Performance Marketing Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Havas Media Buys Time From Impact Network For Resale To Clients
Mediapsssst, Richard Whitman - Monday, November 20, 2023
Havas said it intends to resell the media time to clients ...
- Data Shows Consumers Plan To Cut Holiday Spending
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 21, 2023
Welcome to the unpredictability that lies ahead during the holiday weekend. It ...
- Digital Revenue Profitability Confusing For Local Media Companies
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
A survey of financial execs shows the greatest challenge lies in accura ...
- Microsoft Urges OpenAI Board To Reinstate Altman As CEO
MediaDailyNews, Laurie Sullivan - Sunday, November 19, 2023
Microsoft, one of OpenAI's biggest investors, spent the weekend urging the Open ...
- In Sam Altman Advertisers Trust
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2023
People like Sam Altman who put everything on the line to challen ...
- Google CEO Pichai Wanted Apple To Have An Alternative Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
A choice to designate a search engine and a browser could ...
- Mozilla's Future In Chatbots, Large Language Models
Performance Marketing Insider, Laurie Sullivan - Friday, November 17, 2023
Saoud Khalifah is building Mozilla review products for Amazon, Best Buy, eB ...
- Active Attention Launches With Deterministic Measurement
MediaDailyNews, Laurie Sullivan - Thursday, November 16, 2023
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of t ...
- Microsoft To Make Its Own AI Chips, Rebrands Bing Chat
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Microsoft unveiled its first AI chip and cloud-computing processor to gain great ...
- Google AI Delivers What's On Your Mind
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- A Better Steward Than Brands
Planning & Buying Insider, J. Walker Smith - Wednesday, November 15, 2023
When social issues are added to a brand's portfolio, purpose is oft ...
- Google Pays Apple 36% Of Search Ad Revenue
MediaDailyNews, Laurie Sullivan - Monday, November 13, 2023
A University of Chicago professor on Monday disclosed that Google pays App ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...