Tag results for "media buying"
- Amazon Expands Ecommerce Into Meta With Data-Sharing ClauseAmazon has partnered with Meta to allow Facebook and Instagram users ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 YearsMore than half of retailers in a survey by Coveo say holid ...
- Generative AI Technology Tool Helps Marketers, Creators Edit ImagesTaboola has joined a long list of companies that allow advertisers a ...
- Agencies Now Recognized Under TikTok's Marketing Partners ProgramThe new "Agency" category will help brands looking to run creative a ...
- Musk's Witty AI Chatbot Grok To Rival ChatGPTElon Musk claims that Grok, the first product of xAI, is alrea ...
- Google, Microsoft Prep Marketers For Holiday Buying SeasonOnline and other non-store sales included in the NRF's total estimates a ...
- AMC Networks Facing Tough Road For Advertising TrendsAMC will have a rough road into 2024, according to analysts. Followi ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV WorthGoogle asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- A Mobile App And Keyboard Will Analyze Use And BehaviorTappa, a mobile keyboard provider, will introduce an "insights platform" in 20 ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Google AdSense Moves Payment To Per ImpressionGoogle AdSense will roll out two changes for publishers, scheduled to ta ...
- Hallmark Media Adds VideoAmp As 'Currency'Hallmark Media has added VideoAmp as a "currency' in deals for advanc ...
- TV Commercial Pricing Weakness... For The NFL? Define WeaknessAccording to media buyers and reports, some scatter pricing -- buying ...
- ParticipationWhile I can't get any straight on-the-record facts about what Omnicom's "participatio ...
- Netflix To Offer New Ad, Sponsorship, Measurement OptionsNetflix will offer marketers new ad opportunities, including a special media packa ...
- Biden Unveils First AI Executive Order As Ad Industry Spends Billions Advancing TechnologyThe ad industry has actively poured billions of dollars into automating process ...
- Pinterest Turns Profitable, Reports Q3 Revenue Reached $763MAdvertisers couldn't ask for much more from Pinterest, which on Monday report ...
- Ecommerce Paid Channel Use Declines - A Problem For SearchEcommerce advertising seems to be getting a boost from social channels. U ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M AmericansPublicis Media helped develop the new service and is working on integrati ...
- Ascential Initiates Sale Of Hudson MX, Omnicom ParticipatingAs part of today's surprise announcement that Omnicom has acquired Ascential's Flywhe ...
- Nielsen Delays Sunsetting C3 And C7 Data Another YearThe continued popularity of C3 and C7 currencies during the past upfro ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense AlternativeMicrosoft Advertising is running a pilot in the U.S. to help creato ...
- Search Themes Comes To Google Performance MaxGoogle just changed ad targeting with its "search themes" beta launch ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across EuropeThe partnership offers media buyers access to Clear Channel's DOOH programming ...
- Amazon Ad Dollars Top $12B In Third QuarterAmazon smashed Wall Street expectations on Thursday after reporting that its ...
- Google Ready To Fill Ads With Its Generative AI Search ExperienceOn Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- Google Try-On Beauty Tools Make Convincing Hair Dye, Cosmetic AdsGoogle this week will begin rolling out an AR Beauty feature f ...
- Timex Tells Us To Waste Time"It started with Gen Z and how they pushed back on t ...
- Microsoft's Growth In Cloud Offsets Google's Search DominanceMicrosoft and Google continue to battle it out for dominance in t ...
- From Passkeys To IP Addresses, Big Tech Looks To Protect ConsumersAmazon, Microsoft, Google and other tech companies want users to ditch passwor ...
