Tag results for "media buying"
- Wrong Ads Serve To The Wrong Consumer 1 In 3 TimesA study shows about half of U.S. advertisers surveyed would not kn ...
- Baird Revises 2023 Online Ad Forecast To $237BBaird Equity Research updated its multi-year online ad industry forecast for 202 ...
- What Happens When You Combine Cuebiq Data With VideoAmp?If you're eyeglasses marketer Luxottica, you see a rather large increase ...
- Eurostar Consolidates Media At WavemakerThe win follows the European high-speed rail service's merger with the Thal ...
- Search Agencies Are Building Their Own EmpireGoogle AdSense on Thursday rolled out related search ads for Auto A ...
- 3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' BundleAnalyst and former industry insider Evan Shapiro explains his just-published "Time Spe ...
- Carbon Cleanup In Aisle NineWhile Kroger still is working on a metric measuring the carbon outp ...
- Weather Channel Makes Upfront TV Deals Using VideoAmp's 'Currency'Allen Media Group says Weather Channel is the first network to ma ...
- California's Solution To Online Privacy Has HolesThe Delete Act, which allows California residents to make one request ...
- Microsoft Closes $69B Acquisition Of Activision BlizzardMicrosoft has closed its acquisition of Activision Blizzard, nearly two years aft ...
- Marketing-Mix Modeling Looking From The Bottom UpMarilyn Barnett was an on-camera model for a local grocery store. Wh ...
- GroupM Betas Walmart Retail Media Certification ProgramThe training and certification program for media buyers, partners and self-serve advertise ...
- UM's New Media Commerce Lab And The Marva-Lous Mrs. Sealy"We can observe how people shop, identify emerging trends in behaviors, a ...
- Musk Claims He's Jew-ish, Pitches Market-Based Hate Speech Ad BuysIn one of his oddest defenses that he's not anti-Semitic, Elon Mu ...
- LiveRamp Debuts Targeting From Cleanrooms, Identity Resolution From The CloudLiveRamp gave brands, publishers, and technology platforms better data collaboration on Tuesda ...
- ThinkAdvertising Contextual Solution Now In AWS Clean RoomsThe move enhances security when AI-driven, cross-channel audience segments are activated acro ...
- Being There: A Conversation With DPAA's Barry FreyOn the eve of this week's annual summit in New York Cit ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable LifeAmong the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Media Agency Model Found Unfit-For-Purpose, Needs ImprovementOnly 11% of advertisers say their current media agency model is align ...
- The Good News, Bad News For Planners & BuyersOn the upside, the WFA report reveals relatively little immediate threat ...
- Apple Explored DuckDuckGo As A Privacy-Based Search EngineUnsealed court testimony in the Department of Justice's landmark antitrust case again ...
- Taboola Looks Forward To $1B In Annual Revenue From Yahoo PartnershipAs Taboola's partnership with Yahoo goes live in the United States, t ...
- Why Cultural Competence Is Critical In The Age of Multicultural DataWhile necessary for companies and brands aspiring to reach and engage multicultur ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural ChangesMaybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Zuckerberg-Backed Nonprofit Launches Voter Campaign On AI MisinformationAIandYou says this is the first multicultural public awareness campaign on ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- LinkedIn Creative Platform In Alpha Automates Customer Ads Within 5 MinutesLinkedIn is reimagining how B2B marketing should work. On Tuesday the compa ...
- HubSpot Launches First National Ad Campaign On NFL Sunday TicketHubSpot launched its first NFL Sunday Ticket national ad campaign on YouTub ...
- They're Giving It All - Tech That Detects AI-Generated ClickbaitTools and chatbots are being used to generate massive amounts of low-quali ...
