Tag results for "media buying"
- Microsoft Pitched Sale Of Bing Search To AppleBing was the default search engine on Apple products from 2013 ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic CampaignsCEO Tom Pino contends it is crucial to modernize media strategies a ...
- As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To RiseCalifornia governor Gavin Newsom says he will sign legislation requiring large compani ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.Even as Hollywood unions end their protracted strike, the long-term effects a ...
- Streaming, Linear TV Scatter Pricing Still Weak, But Higher Volume: AnalystAlthough there are some signs that the ad business is recovering, ...
- Snapchat Funnels Ad Campaign Tips Into New Desktop GameOn Tuesday, Snapchat launched an interactive 16-bit desktop video game aimed ...
- Trick Question: When Is The Worst Media Buy Actually The Best?Answer: When it reaches planners and buyers like you. What's that y ...
- Enterprise Entropy: Large Firms Face Metric And Fraud Display Ad ChallengesAdvertisers list click-through rates as their chief metric, OMI and Ascend2 rep ...
- Microsoft Advertising Powers Sponsored Links In Snap My AI ChatbotSnap inked a deal to integrate with Microsoft's Chat Ads API ...
- The 'P' In Performance Is Pronounced 'Mobile'Recovery during challenging economic times is a difficult process and risk c ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- Yahoo Advertising Joins Key Partners To Optimize CTV AdsYahoo has partnered with FreeWheel, Magnite's SpringServe and Publica by IAS ...
- CMO Council Data Shows Concerns Of Economy, CFO CollaborationOnly 10% of marketing leaders strongly believe their marketing investments position th ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- OpenAI Says ChatGPT Can Now See, Hear, And SpeakSpeech, voice, and vision features announced by OpenAI Monday in its ChatG ...
- The State Of The Media Planning & Buying Union (Um, What Union?)If you're a planner or a buyer, get a copy of t ...
- Online Video Is Most Preferred Ad Medium Among MarketersWhile marketers trust television, their interest in traditional linear television is declin ...
- Hollywood Writers, Producers Reach Tentative DealHollywood entertainment writers and major legacy TV/movie companies have reached a tentati ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For AdsMicrosoft Advertising has announced the addition of Copilot to its ad platfor ...
- Apple, Get The Message?Google created a fake video ad for an "iPager" to mock App ...
- Spafax Flies AdConnect, New Media-Buying ToolAgencies can tailor campaigns to specific demographic profiles, geographic regions and trav ...
- Microsoft Offering CTV/Video Ads Alongside SearchA video ad offering allows advertisers to create online video and C ...
- Google To Let Advertisers Converse With AI-Based Ad PlatformGoogle has been testing the conversational experience with a small group ...
- Cannes Lions Parent Ascential's Shares Trading Up On News Of New Strategic OptionsAccording to a report by Bloomberg this morning, Ascential is reevaluating i ...
- MRC Responds To JIC Measurement Plan: Stick With MRC AccreditationIn response to the JIC's plan to begin certifying media audience-measurement servic ...
- Is It Time For A Media-Buying Bill Of Rights?Should planners, buyers and their clients have certain inalienable rights? That's ...
- Google Quietly Raised Ad Prices To Meet TargetsA Google exec admitted to changing the price of ads during t ...
- Weathering Climate Change: What Ad Buyers Can Do About ItAd Net Zero provides a roadmap for the advertising industry. But wi ...
- Media Buyers Urged To Replace Duration Of Attention With ProbabilityTripleLift partners with Adelaide to offer guaranteed deal packages based on ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger ImpactResearch on the human brain and CTV advertising suggests ads that ali ...
