Tag results for "media buying"
- Ads May Have More Influence This Year On Consumer Holiday Shopping, Study FindsThe eBay Ads Holiday Guide reveals the impact of holiday ads bas ...
- Google Ad NFL Kickoff Eyes New Lens For SearchFashion comes to life in the new Google spot, New Ways ...
- Can Radio Time Be Bought With Real-Time Bidding? iHeartMedia is Working On ItiHeartMedia hopes to offer real-time bidding for its 860+ radio stations ...
- IAB Defines And Explains How To Buy Retail MediaRetail media is a broad term that includes both digital and non-digit ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The BasicsGoing back to the basics means reaching a simple understanding of wh ...
- Tech Titans Meet On Capitol Hill To Shape AI RegulationElon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among mo ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Walmart Brings Storytelling To Search Via Sponsored VideosWalmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Why Television Reach Is Poised To Strike OutNew research indicates a net 27% of U.S. TV viewers aware ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, AnalysisNeutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- Planning Software Market To Top $1.6B, According To A Plate Of ShrimpThat's what I stumbled on when I set up Google News aler ...
- What Frustrates Retail Media Buyers (According To The IAB)Retail media standards and metrics have to be clearly defined. ...
- Google At 25 Faces Allegations Of Paying More Than $10B To Maintain DominanceGoogle pays more than $10 billion annually to maintain its position ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Bloomreach AI White Label, Integrates Media With TikTokMost advertisers by now have heard of AI, but few have fe ...
- MobileFuse Focuses On Saying Buy-Bye To TargetingGoogle has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video AdsNow that we're seeing real fungibility of linear TV annual ad spe ...
- Agency Credit Crisis Exacerbating, Late Media Payments RisingThe findings from OAREX Capital Markets come as the 4A's released i ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport NetworkLamar has digital advertising inventory in 25 airports across the country capab ...
- Why Andi May Succeed In Search Automation Where Others Failed"I'm really excited about the assistant part of generative AI," says An ...
- Disney Tackles 65 Major College Football DealsDisney Advertising says ad sales for the college football season show "robus ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media"Our earlier study clearly demonstrated that there are a significant number ...
- The Anti-Anti-Defamation LeagueSadly, the real reason advertisers have been abandoning Twitter/X is that ...
- Digital Advertising Has A Huge Problem: Carbon EmissionsIndependent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- Magnite's Local TV, Streaming Inventory Now Accessible Via MediaoceanLocal TV linear advertising buyers using Mediaocean will now get direct acce ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- Assembly Bags Vera BradleyStagwell's assignment for the iconic bag and luggage lifestyle brand covers Nor ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone"On a societal basis, it is going to be even more disruptiv ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- Why Madison Avenue's Technological Past Still Is Its PrologueAs the ad industry stands on the precipice of what may ...
