Tag results for "media buying"
- Konnecto Created AI Model To Manage KPI UpliftKonnecto will tap its pool of U.S. users to provide access ...
- Hudson Hawks: How A Promising Agency Tech Startup Struck Out With Holding Cos., Stiffed Lots Of PeopleAfter six years and lots of capital, Hudson MX restructured earlier th ...
- Merkle Expands Google Cloud Partnership Into AI PracticeMerkle and Google Cloud have expanded a long-time partnership in the U. ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic BuysThe new offering is the latest in an array of signals Grou ...
- Why Retail Media Could Overtake SearchMore than 80% of marketers plan to increase their retail media investme ...
- Amazon Expands Sponsored Products Ads To Pinterest, BuzzFeed, OthersThe display ads that serve up on search-results pages across Amazon owned-and-operat ...
- Study: Retail Budgets Are Flat, With Declines In Digital SpendingEven as CMOs at the largest companies increase spending, they're paring ba ...
- Microsoft Advertiser Identity Verification Takes On New PolicyMicrosoft has reversed its decision to ban ads from unverified marketers. ...
- Brand Traits Have Greater Effect On Sales Than Ad ReachBrand traits -- such as consumer loyalty, market share and brand penetrati ...
- Advertisers Losing $6.6B To Bid ShadingA research study explored the complexity of bidding environments and how curre ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, PurchasesProduct-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%"What we are witnessing is both forms of TV content access ...
- The Trade Desk Sees Q2 Revenue Soar 23%, More CTV GrowthThe Trade Desk witnessed more sharp growth this year -- up 2 ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media OptimizerThe tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Disney Upfront Completed, 'In Line' With Year-Ago VolumeDisney Advertising has closed its upfront deals for the new TV seas ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Automotive TV Spending Down 3.8% In JulyWhile sports provided opportunities, the bigger story was how many automakers invest ...
- SMI Founder Sue Fennessy Brings 'World's Only Sustainable Social App' To U.S."Society and our planet need technology that serves us and I ...
- Moz Develops Measurement For Brand Strength And SalienceMoz believes its developers have created a first-of-its-kind metric that can measu ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For TargetingHarshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Pact Would Help Media Owners Manage Programmatic, Direct SalesMagnite and FreeWheel have formed an integration to facilitate unified ad decisionin ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less TargetingRutledge brought more than 20 years of exec leadership experience at so ...
- Yelp Reports Record $322M In Q2 Ad RevenueYelp reported better-than-expected Q2 financial results on Thursday on strong ad dema ...
- U.S. Credit Rating Downgrade: How It Affects AdvertisingThe main risk is that it continues to drive up interest rate ...
- ANA's Kroll Analysis: Advertisers Paying Twice For Some Programmatic Fees"Our study found that advertisers were often unaware of this," financial adviso ...
- The Impact Of Xandr's Political Ad Ban: Mostly SymbolicAs important as Xandr is in the overall programmatic ad-supply chain, the ...
- WBD: Higher Upfront Volume, Zero Price Gains"Our volume is up and our price levels are consistent with t ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For BuyingThe new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- OOH Media Buying Vet Opens Invision, Specializing In High-Demand NYC LocationsInvision launches with inventory representing 32 prime locations throughout the city, includi ...
- TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront DealsTelevisaUnivision outdid competitors in terms of overall industry trends "for both pri ...
