Tag results for "media buying"
- Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly CompleteThe main goal of the restructuring is to give agency holding compa ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DVYouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Fox Corp. Completes Upfront, Sports TV Is Main Growth DriverFox made gains with NFL, Major League Baseball, college football and t ...
- Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key CategoriesParamount has completed its upfront with slight "low to mid-single-percentage" volume gain ...
- MGID Prepares Ad Industry For A Myriad Of Google's ChangesIt's the thrill of continuous change that keeps some in the ad-technolo ...
- Big Principal Holding CompaniesWhen is an agency a media-buying agency or a principal? It depen ...
- Analyst Sees Microsoft Bing Search Outpacing Google Search Revenue Within 3 YearsMicrosoft's development of its own version of Google's Performance Max platform, rebrandi ...
- NBC Finishes Upfront 'Roughly In Line' With Last YearAmid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business PitchesIn terms of incumbent agency reviews, the media department is less involve ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Write This, Act Out: Selling The Upfront Amid Strikes, Weaker ProjectionsAmid the disruption of actors' strikes on top of writers' strikes, upfro ...
- Google Campaign Merges Its Browser With The Fastest SportGoogle's Chrome Speed Challenge spot features F1 McLaren driver Lando Norris, a ...
- Automotive National TV Spending Dips 18% In JuneLexus upped its estimated June national TV ad investment by 19.2% year-over-yea ...
- M&C Saatchi Performance Elevates Chaudhary To Global CEOChaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his ro ...
- Creative Ad Formats Have Positive Impact On Attention And Memorability, Study FindsEmodo has released findings from a study that highlights the need ...
- Basis Automates TikTok Ads Performance ReportingThe move provides TikTok advertising delivery data alongside programmatic, direct, search, a ...
- How Multicultural Data Can Transform Global Programmatic Media BuyingEach culture has unique values, beliefs, and preferences, rendering general market approach ...
- Amazon Prime Day Ad Messages Muddled On Economic ChallengesMessages about economic forecasts are mixed and muddled this year. Third-party da ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
- MNTN Creates Viva, Adds Gen AI Tool To Enhance Performance Of CTV CampaignsMNTN plans to launch a generative AI tool to help marketers streamli ...
- Nielsen Inks Business Outcome Data Deal With EDONielsen has struck a deal with EDO, where its data will ...
- NCM Takes Historic Step To Bring Attention Metrics To Cinema AdsThe deal with Adelaide will bring attention transaction metrics to the cine ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- ANA Finds As Much As $20B Wasted On Programmatic Ad BuysThe ANA issued what it called a "first look" at its stu ...
- Masters Of The Fine Art Of Programmatic ExploitationBlue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTVUpfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- Looking For Top Ad-Sponsored Video To Buy: Are Retail Media Networks An Option?A new poll says advertisers want to go behind what is assum ...
- Sharethrough Exchange Automatically Removes High-Carbon Ad SitesThe initiative is intended to put pressure on high-carbon sites, provide ...
- The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, BayerThe Brandtech Group has acquired Pencil, a generative GAI creative and distributi ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3Microsoft partnered with Scope3 to offer its partners a way to redu ...
