Tag results for "media buying"
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand InvestmentsLinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- Mediaocean Divests Planning System To SMI, SQAD Parent GuidelineGuideline is the new name of PC Dreamscape, the private equity-backed med ...
- Analysts Present AI Impact Study To 4A's BoardNot surprisingly, the board's questions were mostly about the impact AI wi ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On ItThe new audio practice is led by dedicated audio media specialists Laur ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline WorkflowPublishers that use Innovid's software development kit will have seamless access ...
- Hotshot Advice: Third-Party Sources Help Sell B2B Products, Gartner FindsSocial media channels play a major role in B2B sales, with YouTu ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run ItBlack Spot works with major media clients like ABC, HBO and NB ...
- ANA Updates Its Media Buying Contract TemplateThe ANA initially released the template in 2016 and updated it ...
- Triton, Basis Deepen Integration To Support Ads Across Digital, Broadcast Radio SegmentsThe expanded partnership enables advertisers to purchase all forms of audio a ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AIOther new elements included in the template include definitions and provisions f ...
- Instacart Debuts AI-Charged Ask Instacart Search Powered By ChatGPTInstacart has begun to roll out Ask Instacart, a search tool ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?Many expect that for the first time in more than a decad ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnionThe deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Why Kraft Heinz Head Of Data Loves AI-Driven AnalyticsKraft Heinz has a new approach to creating and measuring creative. Conte ...
- Upfront TV Storm For Linear TV, Tailwinds For CTV - Protect What You CanWarner Bros. Discovery CEO David Zaslav said the ad market faces ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Omnicom's Wren Likens AI To 'War,' Discloses Betas With Microsoft, Google, Others"We are partnering with them, and we will service them in wa ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti ReportsFebruary ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience SegmentsThe arrangement is built on Epsilon's data on 250 million U.S. consum ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- Lights, Camera, The Next Best ActionThat, not a multitude of currencies -- legacy or new -- ...
- Former Rapport Chief Mike Cooper Joins DOmedia As Head Of Global OpsIn January, IPG Mediabrands' Rapport out-of-home media-buying unit integrated with DOmedia's platfo ...
- Data Reveals Programmatic Cookie Alternative Pricing, ImpressionsData shows how cookie alternatives can generate additional revenue for publishers outsi ...
- CW Adds More Unscripted TV: Not Abandoning 'Young Adult Content'The CW has loaded up on unscripted as well as more script ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023Marketers are expected to spend $110 billion in 2023 on paid sear ...
- 'Blockbuster' Cable TV News? Busting Blocks May Just Be Pebbles On The Beach"Blockbuster" cable TV news may not always be about a block bei ...
- Search Ads Cost Per Lead Rise, Conversions FallThe cost of generating leads through search ads rose, while conversion rat ...
- Why Fox News' Upfront Ad Pitch Is 40% Full (Of It)"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises ov ...
