Tag results for "media buying"
- Upfront Guru Barry Fischer Explains Why The More It Changes, The More It Remains The SameI've had a running bet with Barry Fischer about when the upfro ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- How The Upfronts Took A BackseatIf the recent past is any indication, the broadcast networks will g ...
- When Upfronts Took No PrisonersThe faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brand ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video PublishersMarketers working with Quantcast now have access to premium programmatic video supp ...
- Audigent Expands Programmatic Targeting With The Weather Company DataThe collaboration provides new ways to use IBM data from The Weath ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into UpfrontNew measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- Netflix Cancels In-Person Upfront For Next Week, Will Be Streaming-OnlyThe Hollywood Reporter reported that the presentation, which originally was slated ...
- How GSTV, Meta And YouTube Got Bonus Weight At The IAB Podcast UpfrontWell, they weren't exactly ADUs, but due to a glitch, recordings ...
- Podcast Ad Study Finds Consumers Prefer Single-Brand SponsorshipsThe Magna/Vox Media study was released today on the eve of tomorrow ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'As the ad industry debates the merits of certifying new audience "currencies ...
- Gassed Wins Social-Media Accounts For Fabletics Europe, DriftIts remit is to deliver growth via direct-response creative marketing for t ...
- Capitulation? Who's Capitulating?According to a panel of top media buyers, the goal of t ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings ServiceThe companies said Comscore is the only alternative ratings service that wi ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TVYouTube wants your attention and advertising dollars this upfront period, telling i ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoYInstacart is building out its retail network initially by adding retailers ...
- Crossmedia Wins Moose Toys Digital Media Planning, BuyingMoose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultima ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Weird Charlie Collier's 'Newfront Uptime'"I can't believe it's newfront uptime -- um, newfront upfront time," Roku ...
- How Cookie Deprecation Sentiment Shifted For Advertisers, PublishersDoubleVerify released findings from its research examining evolving cookie deprecation strategies a ...
- Camelot Named Media AOR For Carl's, Hardee'sThe agency will handle media strategy, buy and planning for the brand ...
- Conan To Samsung Ads Media Buyers: 'It's Free!'By that, he meant his new Samsung TV Plus "Conan O'Brien T ...
- Snap Pitches Authentic Human Connections, Unveils Generative AI AssistantAfter spending an hour pitching newfront attendees on its ability to crea ...
- Currency Conundrum Meets Measurement Mayhem This Spring - Are You Ready?Clearly, this year's upfronts will be like no other. The complexity ...
- ARF Audience X Science Day Two: Media Currency Battle Lines DrawnThe focus on media currencies continued on Day Two of the A ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- Google Expands Media Buying With Real-Time Bidding IntegrationsAppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Writers' Strike Coming Amidst Uncertain Upfront MarketTV marketers buying into what would be an unusual upcoming fall seas ...
- Comscore Sides With Nielsen, Supports MRC AccreditationThe Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
