- The In-House Trilogy: Part 3: Campaign Setup & Optimization
Real-Time Daily, Mendel Senf - Thursday, October 8, 2015
After looking at data management and needed resources and training, we shi ...
- OTT Users Growing, YouTube, Netflix Dominate
MediaDailyNews, Wayne Friedman - Tuesday, October 6, 2015
YouTube is projected to be the top over-the-top video service provider th ...
- SymphonyAM Is On The Videopulse Of Measurement
MediaDailyNews, Charlene Weisler - Tuesday, October 6, 2015
Charles Buchwalter is president and CEO of SymphonyAM, which just launched ...
- Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation
Mobile Marketing Daily, Joe Mandese - Wednesday, October 7, 2015
Apparently, media are not immune to the laws of physics -- ev ...
- Study: 25% Of Consumers Favor 'Entertaining' Content Over Accuracy
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
While the importance of accurate media content is important for a majori ...
- Rentrak Starts TV Ratings Service For Syndicated Programs
MediaDailyNews, Wayne Friedman - Monday, October 5, 2015
After many years of offering TV station ratings and TV network viewi ...
- Millennials' TV Viewing Favors VOD, Streaming
MediaDailyNews, Wayne Friedman - Friday, October 2, 2015
TV networks increasingly get a sizable piece -- almost 30% -- ...
- Consumers To Retailers: Prove You Know Me Better
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Retailers are obsessed with connecting with consumers online, but as the holid ...
- 'Tonight' Wins First Season Week, 'Late Show' Closes Gap
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2015
Although "The Tonight Show with Jimmy Fallon" won the first week ...
- Co-Viewing Could Become Hard To Interpret, CBS' Tanner Says
Online Video Daily, Wayne Friedman - Thursday, October 1, 2015
TV viewers want to connect with programming -- as well as the ...
- Measurement Miscues Abound, Poltrack Says
VidBlog, P.J. Bednarski - Thursday, October 1, 2015
The CBS research chief, speaking at Advertising Week on Wednesday, said th ...