- Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz
MAD, Steve McClellan - Friday, October 30, 2015
That's according to a just issued third-quarter trend report from Dentsu Aeg ...
- WWE Gains For Digital TV Net, Sharply Higher Revs
MediaDailyNews, Wayne Friedman - Friday, October 30, 2015
WWE (World Wrestling Entertainment) says it has made a significant improvement ...
- Netflix Users Are Engaged, Watch 10 Shows A Week
MediaDailyNews, Wayne Friedman - Wednesday, October 28, 2015
Netflix is beginning to look more like a TV network -- ...
- MRC Issues Ad Fraud Rules
MediaDailyNews, Erik Sass - Tuesday, October 27, 2015
Amid growing concern over online advertising fraud, the Media Rating Council h ...
- Viamedia, Rentrak Team For New Political Ad-Planning Tool
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2015
Helping to navigate the expected wild swings in local TV advertising invento ...
- Top Network Shows Hard Hit By C3 Ratings
MediaDailyNews, Wayne Friedman - Friday, October 23, 2015
Through the first two weeks of the new TV broadcast season, ...
- B2B Marketers Still Struggle To Integrate Video, Email
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
The vast majority of B2B marketers utilize online video, but only 5 ...
- Audio Delivers Uptick In Nielsen Revenues
MediaDailyNews, Wayne Friedman - Wednesday, October 21, 2015
Nielsen's fiscal third-quarter results came in as expected, with modest rises ...
- Media Trading Volume Expands, Reaches Highest September Yet
MediaDailyNews, Joe Mandese - Thursday, October 22, 2015
Madison Avenue's trading volume climbed nearly 17% in September -- reaching i ...
- Digging Deeper Into Nielsen's New Measurement Plans
Around the Net in Video, P.J. Bednarski - Wednesday, October 21, 2015
The ratings service has talked about a total media measurement tool f ...
- Media Ad Spend Up 6%, Digital Gains
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2015
Although fewer TV advertising dollars were placed in September, the overall U. ...
- Many Mobile Users Don't Use Location Services
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Location data is extremely valuable for mobile marketers -- but half t ...
- Future Prospects Upbeat For Media Companies, Interactive Media Leads Growth
MediaDailyNews, Wayne Friedman - Monday, October 19, 2015
Although media and entertainment companies took a beating over the rough-and-tumble rece ...
- Why iOS Is Eating Android's Lunch
Mobile Insider, Gavin O'Malley - Tuesday, October 20, 2015
In terms of sheer numbers, growth in emerging markets is helping Andro ...
- Facebook Leads Social Ad Effectiveness, But There's Room For Improvement
The Social Graf, Erik Sass - Tuesday, October 20, 2015
Facebook scores highest in advertising effectiveness among the leading social media platform ...
- NFL Scores Higher Ad Revenues, Ratings
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
After five weeks of the season, total national TV advertising revenue a ...
- App Users Spend More Time Playing Games Than Other Activities
Mobile Marketing Daily, Gavin O'Malley - Thursday, October 15, 2015
Despite a variety of other offerings, app users still spend a l ...
- Why iOS Is Eating Android's Lunch
MoBlog, Gavin O'Malley - Friday, October 16, 2015
In terms of sheer numbers, growth in emerging markets is helping Andro ...
- Multiscreen Users Favor Live TV Ads, Funny Spots
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2015
U.S. multi-screen media users are more receptive to live TV ads, ...
- Democratic Presidential Debate: Record Results, Less Viewers Than GOP
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2015
CNN's first Democratic Presidential debate of the season posted record results vers ...
- Email Deliverability Rates Drop In 2015
Email Marketing Daily, Jess Nelson - Tuesday, October 13, 2015
Some 21% of sent email messages don't reach their intended recipients, accordi ...
- PubMatic Reports On Key Mobile Ad Trends
Mobile Marketing Daily, Ben Frederick - Tuesday, October 13, 2015
Advertisers are learning how to use the wealth of data that mobi ...
- Third-Quarter TV C3 Ratings Sink, ABC Fares Best Among Broadcasters
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Continuing their downward trend into the new TV season, broadcast nets' prime-ti ...
- Nielsen Expands Mobile Measurement
Mobile Marketing Daily, Gavin O'Malley - Monday, October 12, 2015
Nielsen has expanded mobile measurement for its Digital Ad Ratings to s ...
- Lack Of Transparency Causes $10 Billion Loss In Mobile
Mobile Marketing Daily, Ben Frederick - Tuesday, October 13, 2015
S4M (Solutions for Mobile, a mobile-focused ad-tech platform), released the findings ...
- Some Weak TV-Rated Shows Score Well In Social Media
MediaDailyNews, Wayne Friedman - Monday, October 12, 2015
Traditional TV ratings may be weak for many new broadcast network sho ...
- Mobile Spend By Local Advertisers Forecast To Hit $6.5B By 2019
Mobile Marketing Daily, Ben Frederick - Friday, October 9, 2015
Advertisers need to leverage local digital into an omnichannel model in ord ...
- Advertisers Expect To Spend More On Advanced TV
MediaDailyNews, Wayne Friedman - Thursday, October 8, 2015
A majority of advertisers already use some form of advanced TV ...
- TV Cord-Cutting Hits 6% Of Population, Millennials Most Likely To Drop Pay TV
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2015
Some 50% of adults under the age of 32 won't pay f ...
- Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients
MediaDailyNews, Joe Mandese - Thursday, October 8, 2015
Ad executives remain bullish about spending more of their budgets on "nativ ...