Broadcast networks' prime-time average commercial ratings plus three days of time-shifted viewing (C3) sank 9% among 18-49 viewers to average 5.54 million, per Nielsen. Ad-supported cable networks were down 8% to 17.01 million, analysts MoffettNathanson Research said.
ABC fared the best among the broadcast networks -- down 3% to 1.18 million 18-49 viewers -- as a result of higher viewing for college football and “The Bachelorette.” NBC was off 6% to 1.9 million, while Fox was down 15% at 1.1 million, due to fewer college football games in the period.
CBS was off 17% to 1.2 million, due to one less “Thursday Night Football” game and summer’s “Under The Dome” earning lower viewership results.
Three cable network groups were higher in C3 ratings for total day 18-49 viewership: AMC Networks, up 10% to 443,000 thanks to strong results from “Fear The Walking Dead”; Discovery Communications, rising 1% to 1.14 million; and Scripps Network Interactive, adding 1% to 673,000.
On the losing side, NBCUniversal was off 16% to 1.1 million; A&E dropped 14% to 809,000; 21st Century Fox gave back 13% to 719,000; and Disney was off 12% to 733,000.
MoffettNathanson says Viacom was down 11% to 2.1 million, but showed some ratings improvement at Nickelodeon. Time Warner sank 2% to 1.9 million, hurt by the loss of Nascar. Walt Disney also suffered because of the loss of Nascar programming.