For 2015, eMarketer projects that YouTube will have some 170.7 million monthly users compared to Netflix's 114.3 million. YouTube’s growth rate this year over 2014 will be 4.4%; Netflix, 20.4%.
Amazon comes next with 65.2 million, followed by Hulu at 59.9 million. Hulu is growing at a 16.2% clip, while Amazon is growing at 13.5%.
Research reveals that YouTube has a U.S. OTT video user penetration of 94.3%, while Netflix has 63.2%; Amazon, 36.0%; and Hulu, 33.1%
Looking at five years down the road, in 2019, eMarketer says YouTube will hit 187.8 million monthly users in 2019; Netflix, 143 million; Amazon, 88.6 million; and Hulu, 82.2 million.
The study by eMarketer says OTT viewing is not limited to consumers with a smart TV or set-top box device, but includes PCs and other Internet-connected devices. It says the connected TV audience will reach 140.5 million this year, with the largest share of connected TV users -- 36.8% -- coming from a gaming console.
Again, the number of people who use any platform to some extent is only one way to evaluate the popularity or appeal of the platform's content. A far more significant way is to blend the element of frequency into the mix. I assume that a typical Netflix subscriber uses that service's content far more often than a typical YouTube visitor uses YouTube content. It would be interesting to see some comparative stats of usage volume, not just reach.
Do you even have a Netflix account?????