- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will ri ...
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Facebook is focusing heavily on small and-medium-sized businesses, even as the compa ...
- FCC Acting Chief Seeks To Crack Down On Unwanted Robotexts
Digital News Daily, Wendy Davis - Tuesday, October 19, 2021
"Enough with the bogus robotexts that try to trick consumers to sha ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neith ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holid ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promisi ...
- Facebook Asks Court To Throw Out FTC's Revised Antitrust Claims
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC's amended monopoly complaint "rests on guesswork rather than facts," Facebo ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 8 ...
- Third-Party Data Issues Make SMS Marketing More Attractive
Mobile Insider, Karlene Lukovitz - Thursday, September 23, 2021
Data collected through explicit upfront consent and ongoing interaction via the under-us ...
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Digital News Daily, Barry Lowenthal - Wednesday, September 22, 2021
Can we, in good conscience, continue to recommend platforms that directly a ...
- When It Comes To Unvaxxed Consumers, Study Finds Context Is King
MediaDailyNews, Colin Kirkland - Monday, September 20, 2021
MotivBase, whose clients are leading national marketers, says it is "teaching peop ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they lo ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebo ...
- Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
MediaDailyNews, James Forr - Tuesday, September 14, 2021
It is perplexing, given our knowledge of decision-making, that public health leade ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audien ...
- ESP Cordial Now Offers Platform Through Amazon's AWS Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
The marketing platform can help brands send email and other messages, t ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validi ...
- The Blink Test: Brands Should Avoid Displaying Mismatched Products
Email Insider, Ray Schultz - Thursday, August 26, 2021
A study finds that showing products in other categories can hurt onli ...
- Dating App Makes Out: Zoosk Monetizes Emails With Advertising
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
The app drives revenue by increasing ad sizes for its email inventor ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket ...
- FTC Bulks Up Antitrust Complaint Against Facebook
Digital News Daily, Wendy Davis - Thursday, August 19, 2021
The amended complaint spells out in greater detail why the FTC believ ...
- Consumers Value Privacy But Are Still Shopping Online, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Most prefer email for marketing communications, with text a distant second, Treasu ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows markete ...
- The Holidays Are Humming: Small Retail Businesses Gear Up With Email
Email Insider, Ray Schultz - Thursday, August 12, 2021
Small businesses are already preparing for the holidays, but are challenged ...
- SMS For SMBs: Keap Offers Automated Texting Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 10, 2021
Keap offers a broadcast tool with built-in compliance. The company claims th ...
- WhatsApp Chief Blasts Apple's New 'Surveillance System'
Digital News Daily, Wendy Davis - Friday, August 6, 2021
"Instead of focusing on making it easy for people to report conte ...
- What's Up With The WhatsApp Disappearing Photos And Videos?
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 4, 2021
Facebook is touting that the "view once" feature makes "your private momen ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- New York, Other States Want Appellate Court To Revive Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Thursday, July 29, 2021
A coalition of states led by New York will ask an appella ...