- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable I ...
- New York, Other States Want Appellate Court To Revive Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Thursday, July 29, 2021
A coalition of states led by New York will ask an appella ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm Says
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
Data Variables helps marketers launch campaigns quickly because data has been categoriz ...
- Emplifi Debuts Email Virtual Assistant, Tool For Handling Customer Requests
Email Marketing Daily, Ray Schultz - Tuesday, July 27, 2021
The firm also has added support for WhatsApp and Google Business Messag ...
- FTC Gets Extra Time To Beef Up Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
The FTC was granted an additional three weeks to reformulate its antitru ...
- BIMI Drives Higher Open Rates, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
BIMI allows brands to display their logos next to authenticated emails. T ...
- FTC Chair Shouldn't Participate In Antitrust Case, Facebook Argues
Digital News Daily, Wendy Davis - Wednesday, July 14, 2021
Facebook aims to disqualify FTC chair Lina Khan from participating in a ...
- Text Marketing On The Rise, 61.8% Of Consumers Have Opted In To Messages: Study
Email Marketing Daily, Ray Schultz - Wednesday, July 7, 2021
But most consumers will opt out if they receive too many messag ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Fa ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- New Tool Sends Triggered Emails When A Person Is In Their Inbox
Email Marketing Daily, Ray Schultz - Wednesday, June 30, 2021
Inbox Mailers also has an affiliate network that can help determine wh ...
- Court Dismisses FTC And State Antitrust Cases Against Facebook
Digital News Daily, Wendy Davis - Monday, June 28, 2021
"The existence of market power is at the heart of any monopolizati ...
- Study: Texting On the Rise Among Consumers And Marketers
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
Almost two-thirds of consumers have subscribed to texts from at least o ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company Says
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
SRAX has debuted two new messaging features that will allow targeted ema ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost d ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want m ...
- Wunderkind And Klaviyo Team Up On Triggered Ecommerce Emails
Email Marketing Daily, Ray Schultz - Wednesday, June 16, 2021
Performance marketing company Wunderkind says the integration with data and marketing automati ...
- Biden Revokes Ban On TikTok And WeChat
Digital News Daily, Wendy Davis - Wednesday, June 9, 2021
The White House Wednesday rescinded executive orders issued by former President Dona ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communicatio ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging a ...
- Cisco Kicks Off Largest Campaign For Meeting Platform Webex
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Positioning itself under a new category umbrella -- Hybrid Work -- Web ...
- Sinch Launches Global API For Instagram Business Messaging
Mobile Insider, Karlene Lukovitz - Thursday, June 3, 2021
Brands can use the API to have scalable conversations with customers usi ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesd ...
- Full-Screen Billboard Video Ads On Small Screens - Define 'Full' And 'Small'
TV Watch, Wayne Friedman - Thursday, June 3, 2021
If you guessed TV, you guessed wrong. We're talking about Twitter. ...
- Amazon Fire TV Spends Big In National TV, Roku Less So
Television News Daily, Wayne Friedman - Friday, May 28, 2021
Over the past year, Amazon Fire TV has spent $57 million ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- t ...
- Facebook Urges Judge To Dismiss Class-Action Antitrust Complaints
Digital News Daily, Wendy Davis - Friday, May 21, 2021
Antitrust claims brought by users and advertisers are both untenable and untimel ...
- Google Shows 'We Protect Your Privacy Banner in Gmail'
Around the Net in Email, Ray Schultz - Friday, May 21, 2021
Google is displaying a prominent message, saying “We protect your privacy” ...
- Facebook Seeks Boost From Google's Antitrust Victory
Digital News Daily, Wendy Davis - Tuesday, May 18, 2021
Facebook is calling a judge's attention to a recent antitrust ruling ...
- Twilio To Acquire Texting Firm Zipwhip For $850 Million
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
The deal will close later this year, and Zipwhip will become pa ...