- Millennials Prefer Subscription Streaming, Mobile Devices To Linear TV
Digital News Daily, Alex Weprin - Monday, September 24, 2018
In a new poll, some 73% of millennials claim they don't wat ...
- Levi's Taps Heat For Millennial Campaign
Accounts on the Move, Larissa Faw - Monday, September 24, 2018
Levi's is appointing Heat as AOR for the denim brand's Denizen lin ...
- Minute Media Acquires 'Mental Floss,' Focuses on Growing Millennial Base
Publishers Daily, Melynda Fuller - Friday, September 21, 2018
Minute Media will manage Mental Floss' digital assets, including its website, soci ...
- Students On Campus: Watch Live TV On Laptops
Television News Daily, Wayne Friedman - Thursday, September 13, 2018
Preferred TV screens aren't the biggest or smallest platforms. Comcast says twi ...
- Millennials Prefer News On Digital Platforms, Trail Older Demos
MediaDailyNews, Wayne Friedman - Monday, September 10, 2018
Millennials consume much less news overall -- 146 hours of news ...
- Millennials Most Vulnerable To BEC Attacks: Study
Around the Net in Email, Ray Schultz - Monday, September 10, 2018
Tech-savvy millennials are most likely to fall for Business Email Compromisse scam ...
- Millennials Take Their News With A Digital Twist
Digital News Daily, Gavin O'Malley - Saturday, September 8, 2018
Digital news reaches 88% of millennials in a month, compared to 8 ...
- Conde Nast, Goldman Sachs List Reveals Younger Demos' Brand Preferences
Publishing Insider, Melynda Fuller - Monday, September 10, 2018
The Love List provides an even deeper picture of how valuable Millenni ...
- Millennial Spenders
Research Brief, Jack Loechner - Monday, September 10, 2018
Millennial Spending Habits, the group defined by the Pew Research Center ...
- Consumers Say: Treat Us Like People, Not Numbers
Email Marketing Daily, Ray Schultz - Friday, September 7, 2018
Consumers are concerned about privacy -- but they want highly personalized experience ...
- Politics With Purpose: Mobilizing Millennials Beyond Likes And Shares
Marketing Insider, Jeff Pavelcsyk - Friday, September 7, 2018
Use text messages to move millennials for the greater good. Mobile offe ...
- Gen Z And Mobile Are A Developing Ad-Blocking Nightmare
London Blog, Sean Hargrave - Thursday, September 6, 2018
Mobile ad blocking has doubled in four years -- and Gen ...
- Water Makes Big Splash Among Young African-American Millennials
Marketing Insider, Mario Carrasco - Thursday, September 6, 2018
African-American millennials ages 18-24 consumed two times more water than older African-Americ ...
- In Brands We Trust: Study Finds Higher Loyalty, Recommendations, Sales
Research Intelligencer, Joe Mandese - Thursday, September 6, 2018
At a time when trust issues seem greater than ever before, ...
- Millennials Couldn't Get Enough of Infiniti's Japanese Automotive Invitational
Drive Time, Tanya Gazdik - Tuesday, September 4, 2018
"Younger people love Pebble Beach and love cars and everything that go ...
- Visual Search Preferred New Tech
Research Brief, Jack Loechner - Tuesday, September 4, 2018
The findings of a study analyzing Gen Z and Millennial consumers' attitud ...
- Manic Millennials: They Check Work Emails At Home And Personal Emails At Work
Email Insider, Ray Schultz - Friday, August 31, 2018
We persist in describing millennials as a fixed group, but they a ...
- More Young Adults Will Be On Snapchat Than Facebook This Year
Around the Net In MAD London, Sean Hargrave - Tuesday, August 28, 2018
"Mobile Marketing" is reporting on eMarketer figures that suggest that Facebook ...
- Study Finds Millennials Want More Transparency From Brands
Marketing Daily, Tanya Gazdik - Sunday, August 26, 2018
More than one in five millennials (22%) say a CEO's transparency ...
- Better Behaved Generation
Research Brief, Jack Loechner - Monday, August 27, 2018
This report, the latest in the Ipsos MORI Thinks series, pulls togeth ...
- Movie Companies Love Millennials - Is The Love Requited?
TV Watch, Wayne Friedman - Tuesday, August 21, 2018
Over 11% of all moviegoers are 25-39 -- the biggest group ...
- Affluent Millennial Men: The Grooming Paradox
Marketing Insider, Michael Baer - Wednesday, August 15, 2018
These men clearly see the value in grooming. But old-fashioned attitudes regardi ...
- Millennials Get It: They're Most Open To Retail Email
Email Insider, Ray Schultz - Friday, August 10, 2018
Baby boomers are crankier about everything, from excessive email to long checko ...
- Half Of Marketers Lack CX Connections With Millennials
Performance Marketing Insider, Laurie Sullivan - Friday, August 10, 2018
About 52% of marketers participating in a survey about serving an exception ...
- Millennials Debunk Recreational Vehicle Travel Myths
Marketing Daily, Tanya Gazdik - Wednesday, August 8, 2018
Outdoorsy has experienced huge growth year to year - 465% - driv ...
- Is Traditional TV News Still Winning Young Viewers?
TV Watch, Wayne Friedman - Friday, August 3, 2018
Young TV news viewership continues to grow in importance as traditional ...
- Young Consumers Want Brands To Stand For Something
Around the Net In MAD London, Sean Hargrave - Wednesday, July 25, 2018
More than half of 16- to-24-year-olds expect a brand to stand f ...
- Millennials: Ethics And Morals Become Identity Markers For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 16, 2018
Profit-sharing with a good cause seems important to Millennials, with 38% admitti ...
- Majority Of Millennials Have Pro-Green Auto Views
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2018
Nearly two thirds (65%) of potential car buyers say they would consid ...
- Bloomberg's Facebook Watch Series Teaches Millennials About Finance
Publishers Daily, Sara Guaglione - Tuesday, July 10, 2018
The weekly "At What Cost?" series will publish four-to-six minute episodes, focusi ...