- Millennials Are Becoming Luxury Consumers, And They're Blocking Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
Against a widely accepted prediction that by the middle of the ne ...
- Study: Millennials Still Baffle U.S. CEOs, Cyber Security Remains Top Concern
Digital News Daily, Laurie Sullivan - Monday, July 9, 2018
Some 46% said they find it difficult to adapt their sales a ...
- Millennials Favor Netflix, OTT, Not Demo-Targeted Services
TV Watch, Wayne Friedman - Friday, July 6, 2018
New data suggests millennials, like boomers, respond to wider, versus niche platfo ...
- Millennials Prefer TV Viewing To Digital Media
Television News Daily, Wayne Friedman - Monday, July 2, 2018
On average, the ad-supported multi-screen TV 18-34 audience is six times larg ...
- Airstream Targets Millennials With 'Nest'
Marketing Daily, Tanya Gazdik - Monday, July 2, 2018
The choice of hummingbird characters was a natural decision to feature ...
- Fosina Uses Email To Drive Replenishment Sales
Email Marketing Daily, Ray Schultz - Friday, June 29, 2018
Contextual email plays a big part in reaching millennial and Gen-Z custom ...
- RockYou Media Acquires 'CafeMom,' 'MamasLatinas,' 'Revelist'
Publishers Daily, Melynda Fuller - Friday, June 22, 2018
The new properties, geared to millennials, allow the company to continue ...
- Move Over Millennials
Research Brief, Jack Loechner - Thursday, June 14, 2018
Criteo surveyed thousands of members of Gen Z in the US, U ...
- Brit + Co Expands Events Series To LA, Adds More Sponsorships
Publishers Daily, Sara Guaglione - Tuesday, June 12, 2018
The event in Los Angeles will span across a month - Augu ...
- Bacardi Positions Itself To Appeal To Millennials
Around the Net In MAD London, Sean Hargrave - Monday, June 11, 2018
Marketing Week has been taking a look at Bacardi's new GBP12m brandi ...
- Report: Publishers Should Focus On 'Transformists,' Not Millennials
Publishers Daily, Sara Guaglione - Friday, June 8, 2018
Transformists "see themselves as change agents, and are precisely the people th ...
- After 20 Years, Greyhound Returns To TV
MAD, Larissa Faw - Thursday, June 7, 2018
BSSP created the TV spots and the company will also release ...
- TV Industry Tracks Toward Ad-Free Subscription Services
Television News Daily, Frank Catapano - Wednesday, June 6, 2018
Madison & Vine is still one of the busiest intersections in marketin ...
- Millennial Stress Test: Email Annoys Them, Study Finds
Email Insider, Ray Schultz - Tuesday, June 5, 2018
Less than a third of millennials find email the least bothersome mediu ...
- Younger TV Viewers Are Big Out-Of-Home TV Watchers
Television News Daily, Wayne Friedman - Thursday, May 24, 2018
Young viewers using new technology to get their media in different wa ...
- Dear 'New York Times': Please Don't Try To Speak Millennial
Publishers Daily, Sara Guaglione - Monday, May 21, 2018
You are not 'BuzzFeed.' 'The New York Times' doesn't need to ...
- Millennial Parents Are More Brand-Loyal Than Other Parents
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2018
Once they're won over, half of Millennial parents stick with a bra ...
- Betches Media Debuts Latest Podcast, Brand Expands To Health Space
Publishers Daily, Sara Guaglione - Friday, April 27, 2018
Betches Media, created in 2011 by Aleen Kuperman and Samantha Fishbein, ai ...
- Third Of Millennials Will Never Own A Home
Around the Net In MAD London, Sean Hargrave - Tuesday, April 17, 2018
A third of millennials will still be renting when they retire, ...
- Reaching The Unreachable Millennials On TV
Television News Daily, Dan Schiffman - Thursday, April 12, 2018
Millennials are entering their peak years as consumers. This a challenge f ...
- 'Domino' Creates Licensed Dinnerware With Lenox
Publishers Daily, Sara Guaglione - Friday, April 6, 2018
'Domino' says the collection was designed with millennials in mind, with ...
- TripleLift's ContentDial Shows Greater Brand Awareness, Engagement in Beta Tests For 2 Sites
Publishers Daily, Melynda Fuller - Thursday, April 5, 2018
By using ContentDial to target 'The Daily Dot' and 'Thought Catalog' reader ...
- String Theories: How Dangerous Is Our Wireless Lifestyle?
MediaDailyNews, Tom Siebert - Monday, April 2, 2018
Is wireless communication going to kill a ton of us? Not rig ...
- Prudential Focuses On Connecting With Millennials
Marketing Daily, Tanya Gazdik - Thursday, March 22, 2018
Millennials don't share the confidence of Baby Boomers and Gen Xers, w ...
- Brand Loyalty Not A Millennial Trait
Research Brief, Jack Loechner - Tuesday, March 20, 2018
Millennials are less brand loyal than preceding generations. A recent Daymon Worldwi ...
- Live TV Viewing Strong Among Millennials
Television News Daily, Wayne Friedman - Friday, March 16, 2018
In a study of live TV viewing, Parks Associates says consumers w ...
- Busting Boomer Myths: Four Canards About Email Marketing To Seniors
Email Insider, Ray Schultz - Friday, March 16, 2018
It's hard to put all Baby Boomers into one bag. Here a ...
- Send Emails In The Evening To Avoid Unsubscribes, Study Says
Email Marketing Daily, Ray Schultz - Monday, March 12, 2018
Email recipients are most likely to unsubscribe in late morning, and lea ...
- Celebrating Women: What Influences Millennials To Spend
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
A report released Thursday to celebrate women on International Women's Day highligh ...
- Two In Three Millennials Find Digital Outdoor 'Engaging'
Around the Net In MAD London, Sean Hargrave - Thursday, March 8, 2018
Digital outdoor can rejoice, according to research covered in MediaTel millennials absolute ...