- Two In Three Millennials Find Digital Outdoor 'Engaging'
Around the Net In MAD London, Sean Hargrave - Thursday, March 8, 2018
Digital outdoor can rejoice, according to research covered in MediaTel millennials absolute ...
- New-Age Grifters: Email A Big Fraud Channel, BBB Reports
Email Insider, Ray Schultz - Wednesday, March 7, 2018
There are two major findings in the BBB tracking report: Young peop ...
- Message To Marketers: Emailing Millennials Works
Email Marketing Daily, Georgine Anton - Thursday, March 1, 2018
According to eMarketer, email remained the top selection by 62% of millenni ...
- Millennials Are Worse At Password Security Than Baby Boomers
Around the Net In MAD London, Sean Hargrave - Thursday, February 22, 2018
Well, who'd have thought? A government research study has found that 1 ...
- Excessive Frequency, Retargeting Account For Ad Blocker Usage
Publishers Daily, Sara Guaglione - Wednesday, February 21, 2018
Overall, 20% of "connected adults" interviewed claim they always use an ...
- Seven In Eight Ad-Blocking Millennials Really Are Digital Shoplifters
London Blog, Sean Hargrave - Wednesday, February 21, 2018
Everyone keeps trying to cut ad-blocking millennials a break -- but t ...
- Ad-Blocking Millennials Willing To Pay For Content
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Three in four ad-blocking millennials would be willing to pay a month ...
- Millennials Are Obsessed With Pets
Marketing Daily, Tanya Gazdik - Monday, February 19, 2018
Thirty-five percent of pets are owned by Millennials, who have a project ...
- Millennial Startups Not High On Email, One Millennial Writes
Around the Net in Email, Ray Schultz - Sunday, February 18, 2018
Many millennials feel email is on its way out, and that’s especial ...
- Facebook To Snapchat -- 'Am I Bothered?'
London Blog, Sean Hargrave - Tuesday, February 13, 2018
Among the issues facing Facebook, losing millennials should be low on t ...
- Gen Z Lead Millennials In Content Consumption
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
Gen Z are the biggest consumers of content in the UK, accordi ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
Digital News Daily, Laurie Sullivan - Thursday, February 1, 2018
Fans sent a strong message to the NFL, players and advertisers ...
- Future Of Media Will Be Redefined By and For Millennials
MediaDailyNews, Emmanuel Probst - Friday, February 2, 2018
It is the content that must prevail, not the brand. While advertise ...
- Tax Season Is Ad Time For Henry.tax
MAD, Larissa Faw - Wednesday, January 31, 2018
In an attempt to differentiate itself from tax preparation rivals, Henry.tax a ...
- VIX Acquires Lifestyle Site Women's Forum, Expands Branded Content
Publishers Daily, Sara Guaglione - Wednesday, January 31, 2018
"This acquisition allows us to expand our women's lifestyle presence in t ...
- Movie Theater Business Still Big With Millennials
MediaDailyNews, Wayne Friedman - Friday, January 26, 2018
Millennials and younger "generation Z" ages 6 to 34 represent over ha ...
- BuzzFeed Shows Top Writing, Millennials And Ad Blocking Don't Mix
London Blog, Sean Hargrave - Wednesday, January 24, 2018
Quality journalism cannot be funded by advertising alone, particularly if your co ...
- Millennial Travelers Prefer Hotels To Airbnb
Marketing Daily, Tanya Gazdik - Wednesday, January 24, 2018
Despite 52% of respondents saying they regularly or occasionally use owner-direct rent ...
- Millennials Watch More On-Demand Video Than DVR
Television News Daily, Wayne Friedman - Monday, January 22, 2018
In the second quarter of 2017, millennials ages 18-34 had 9% le ...
- Reaching Millennials By Email: An Infographic
Around the Net in Email, Ray Schultz - Monday, January 22, 2018
A study by SendinBlue found that almost two-thirds of Millennials say ema ...
- Auto Buyers Still Find Value In Dealerships
Marketing Daily, Tanya Gazdik - Friday, January 19, 2018
Auto dealers gain a competitive edge by offering online steps to t ...
- Diet Coke Relaunch Called Out By 'Marketing Week' Columnist
Around the Net In MAD London, Sean Hargrave - Wednesday, January 17, 2018
Strong words, as ever, this morning from "Marketing Week" columnist Mark Ritso ...
- Digital Popularity: Millennials Favor 'BuzzFeed,' 'Refinery 29'
Publishers Daily, Melynda Fuller - Friday, January 12, 2018
Data revealed that of readers who visited a favorite site monthly ...
- Humans Cope With Future Tech As We Navigate Real Vs. Virtual Worlds
Digital News Daily, Maria Garrido - Wednesday, January 10, 2018
History has taught us that as technology evolves, we evolve with i ...
- Report: Most Millennials, GenZers Spend At Least Six Hours A Day On Their Cell Phones
MAD, Larissa Faw - Tuesday, January 9, 2018
A Riddle & Bloom survey also found that most of those poll ...
- Love In The Inbox: Americans Are Tied To Email, Study Finds
Email Insider, Ray Schultz - Friday, December 22, 2017
Consumers are addicted to email, according to a study from Fluent. A ...
- Hostelworld Partners With Adobe To Reach Target Audience, Expands Reach
Email Marketing Daily, Jess Nelson - Thursday, December 21, 2017
Hostelworld Group boosted email volume without sacrificing engagement rates after partnering wi ...
- Ford Motor Co. Returns To Detroit Roots
Marketing Daily, Tanya Gazdik - Friday, December 15, 2017
One unit moving into the building is Team Edison, which is focus ...
- Generation Z Holds The Key To Email: Study
Email Insider, Ray Schultz - Wednesday, December 13, 2017
Email usage growth is flat for Millennials and Gen Xers, but it ...
- ESPN Posts Total Audience Viewing Gains From Live Video Streaming/OOH
Television News Daily, Wayne Friedman - Thursday, December 7, 2017
From September 25 though November 12 of this year, ESPN says li ...