- ESPN Posts Total Audience Viewing Gains From Live Video Streaming/OOH
Television News Daily, Wayne Friedman - Thursday, December 7, 2017
From September 25 though November 12 of this year, ESPN says li ...
- Remember Brexit? Now There's GenExit
Marketing Politics Weekly, Joe Mandese - Wednesday, December 6, 2017
Brits aren't the only ones checking out. According to a new cultu ...
- Worldwide TV Still Dominates Consumers' Video Views
Television News Daily, Wayne Friedman - Tuesday, November 21, 2017
TV pulls in 90% of the average viewer's video time and 7 ...
- Grindr Expands With Millennial-Focused News Platform
Marketing Daily, Tanya Gazdik - Monday, November 6, 2017
"There is much more to our community than rainbows and pride parade ...
- 'Bake Off' Gamble Pays Off With Five-Year-High C4 Audience
Around the Net In MAD London, Sean Hargrave - Thursday, November 2, 2017
It looks like the gamble to spend GBP75m to bring "The Gre ...
- Riddle Me This -- Fluent's New Branding
Mediapsssst, Richard Whitman - Sunday, October 29, 2017
Marketing agency Fluent has rebranded to Riddle & Bloom -- which soun ...
- Viewers Favor Visuals In News Stories, Especially Millennials
Publishers Daily, Sara Guaglione - Friday, October 27, 2017
People are 71% more likely to return if a news site us ...
- UK Millennials Lead The Global Charge For Digital Communications
Around the Net In MAD London, Sean Hargrave - Friday, October 27, 2017
UK millennials are ahead of the pack in demanding that brand communicatio ...
- First NYC Event Series Profitable For Brit + Co.
Publishers Daily, Sara Guaglione - Thursday, October 26, 2017
Brit + Co, a digital media company aimed at millennial women wi ...
- Honda Targets Younger Consumers With Gold Wing Motorcycle Relaunch
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2017
"The big challenge for us was to create a bike and ...
- Millennials Surge In Mag/Newspaper Subscriptions, Favor Online Access
Publishers Daily, Sara Guaglione - Monday, October 23, 2017
The "Trump bump" following the presidential election last November resulted in ...
- Customized Messaging Attracts Black Millennial Travelers
Research Brief, Jack Loechner - Wednesday, October 18, 2017
Tailored messaging to Black Millennial Travelers can be highly influential in the ...
- 'Complex' Lays Off Staff, Focuses On Video
Publishers Daily, Sara Guaglione - Monday, October 16, 2017
Complex, which stopped printing its magazine this year to go digital-only, h ...
- Adapting to Generational Millennials
Research Brief, Jack Loechner - Friday, October 13, 2017
Of more than 3,800 Americans, including roughly 2,200 Millennials aged 18 ...
- Lexus Sponsors Web Series Aimed At Multicultural Millennials
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2017
Created with Macro Digital Studio, the 10-episode digital series features guest sta ...
- Your Millennial Hire Can Be A Gem
Research Brief, Jack Loechner - Wednesday, October 4, 2017
Millennials want a lot: a job that absorbs and challenges them, flexib ...
- Is Gen Z About To Save Twitter And Facebook?
London Blog, Sean Hargrave - Tuesday, October 3, 2017
Forget what you've heard -- Gen Z are here to save Facebo ...
- Gen Z Social Use Outstripping Millennials'
Around the Net In MAD London, Sean Hargrave - Monday, October 2, 2017
Despite millennials' reputation for being heavy users of social media, Gen ...
- Millennials Fuel Growth In Global Online Video Viewing
Around the Net In MAD London, Sean Hargrave - Thursday, September 14, 2017
British and German millennials are fuelling a significant rise in global onli ...
- Snap Bows Campus Publisher Stories
Publishing Insider, Erik Sass - Wednesday, September 13, 2017
Snapchat parent Snap is joining forces with a number of big colle ...
- Who's In Charge Here?
Research Brief, Jack Loechner - Wednesday, September 13, 2017
Millennials are already taking their seats among Generation X and Baby Boome ...
- Millennials Prefer Human Clerks To Bots
MediaDailyNews, Gavin O'Malley - Monday, September 11, 2017
Think millennials are ready for the robot revolution? On the contrary, consume ...
- Vodafone Stands By Its Launch Of Millennial Sub Brand
Around the Net In MAD London, Sean Hargrave - Friday, September 8, 2017
"Marketing Week" is describing it as a "risky" move, but Vodafone clai ...
- Age Is A Number, Not Necessarily Demographic Touchstone
Marketing Daily, Aaron Baar - Tuesday, September 5, 2017
According to a McCann Worldgroup study (which surveyed more than 24,000 peop ...
- Honda Targets Multicultural, Millennial Audience For Fit
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2017
"Multicultural buyers continue to grow within the industry, and this is especial ...
- Q&A: Camp Bow Wow Targets Millennial Pet Owners
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2017
The brand has refined its marketing strategy to focus on digital a ...
- Podcast Popularity Opens Important Door For Radio
MediaDailyNews, Andy Sippel - Tuesday, September 5, 2017
As we head into the Podcast Upfront, listening is up considerably a ...
- 42% of Millennials Are Multicultural
Research Brief, Jack Loechner - Tuesday, September 5, 2017
Millennials are one of the most inherently multicultural consumers in the U. ...
- Millennials Don't Trust Robots To Make Decision For Them
Connected Thinking, Chuck Martin - Tuesday, August 29, 2017
Most millennials see technology as a job creator and don't trust decisio ...
- App Discovery Down Across Several Channels
Digital News Daily, Gavin O'Malley - Thursday, August 24, 2017
With apps dominating people's digital lives, it should be good times f ...