- Millennials Demand Personalization In Vehicle Purchases
Marketing Daily, Tanya Gazdik - Friday, August 25, 2017
A survey of more 1,000 Americans revealed 21% of Millennials want mo ...
- An Email Named Desire: Millennials Want Personalized Retail Messages
Email Insider, Ray Schultz - Thursday, August 24, 2017
Who knew? Half of Millennials like to shop in-store. And they welco ...
- Millennials Favor Smartphones, TV-Connected Devices
Digital News Daily, Wayne Friedman - Monday, August 21, 2017
Millennials' weekly smartphone consumption is nearing their traditional TV usage -- ...
- 'Complex' Teams With Fuse Media For Joint Content, Ad Packages
Publishers Daily, Sara Guaglione - Monday, August 21, 2017
The pop-culture-focused Complex Networks will run short-form video series on the cab ...
- 'Now This,' 'Thrive Global' Partner On Video Series
Publishers Daily, Sara Guaglione - Monday, August 21, 2017
NowThis is aligning with Thrive Global, the health and wellness startup creat ...
- Uproxx Bows Programmatic Guaranteed Ad Buying Option
Digital News Daily, Tobi Elkin - Friday, August 18, 2017
Uproxx Media Group, which runs web properties geared to millennial men, sa ...
- Grindr Launches 'Into,' LGBTQ Lifestyle Pub
Publishers Daily, Erik Sass - Friday, August 18, 2017
Gay hookup app Grindr is leaping into the Speedo-filled pool of g ...
- Millennials Crave Consistency, Connection With Brands
Marketing Daily, Aaron Baar - Wednesday, August 16, 2017
Branding agency Moosylvania found the brands that continually win Millennial favor a ...
- A&E Network Kicks Off 'Brave Storytellers' Brand Campaign
Television News Daily, Wayne Friedman - Tuesday, August 15, 2017
A&E's new brand campaign targets more millennials for its unscripted programming. A& ...
- Millennial Dads Say Advertisers Just Don't Get Them
MAD, Larissa Faw - Monday, August 14, 2017
Three in four millennial dads are resentful that advertisers and marketers a ...
- Millennial Email Overload: Study Shows Constant Checking Leads To Stress
Email Insider, Ray Schultz - Friday, August 11, 2017
Millennials may be burning out on email. They check their work messag ...
- 'Bustle,' 'Coveteur' Collaborate On Digital Fashion Vertical
Publishers Daily, Sara Guaglione - Wednesday, August 9, 2017
Planned content includes makeup and skincare products used by beauty editors, ...
- Twitter Better At Reaching Key TV Demos: Gen Z, Millennials
Digital News Daily, Gavin O'Malley - Tuesday, August 8, 2017
In a series of new studies commissioned with the research firm, Twitt ...
- Fatherly Site Raises $4M To Expand Video, Events
Publishers Daily, Sara Guaglione - Tuesday, August 8, 2017
Fatherly wants to double its editorial and video output by creating n ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
London Blog, Sean Hargrave - Friday, August 4, 2017
You only have a roughly 50:50 chance of reaching your audience onlin ...
- Maybe Millennials Don't Want Skinny TV Bundles
TV Watch, Wayne Friedman - Friday, August 4, 2017
Despite all the hoopla around cheap internet-based $20-a-month live, linear TV package ...
- 'Parents' Redesign To Update Magazine For Millennial Moms
Publishers Daily, Sara Guaglione - Tuesday, August 1, 2017
'Parents' has updated its look, content and personality for its audience ...
- Millennials Dislike Email Typos Above All Else
Around the Net in Email, Ray Schultz - Monday, July 31, 2017
Millennials distrust people who include memes, heart-eyes emojis and typos in workpla ...
- Millennial Votes Swung By Social, Older Demographics Prefer Papers
Around the Net In MAD London, Sean Hargrave - Monday, July 31, 2017
Millennials are more likely to have their political leanings swung by soci ...
- Email Is Thriving, Especially Among Millennials
Around the Net in Email, Ray Schultz - Wednesday, July 26, 2017
"Email is dead...long live email." That's the headline of a post argui ...
- Millennials More Traveled Than Previous Generations
Marketing Daily, Tanya Gazdik - Wednesday, July 26, 2017
Compared to the other nations surveyed, Americans tend to begin international trav ...
- Mondelez Launches 'Find Your Real To Real' To Promote New Millennial Snack Line
MAD, Larissa Faw - Monday, July 24, 2017
"Find Your Real to Real" was developed by an agency roster, includi ...
- Millennials Favor Companies With Activist CEOs
Marketing Daily, Tanya Gazdik - Tuesday, July 25, 2017
This form of "voting by wallet" is not to be ignored ...
- The Future Of Luxury: Understanding The Millennial Mindset Of Success
Engage:Affluent, Cara David - Monday, July 24, 2017
Predicting the future of luxury has never been more nuanced than ...
- 'Love Island' Helps ITV Win Over Elusive Young Audience
Around the Net In MAD London, Sean Hargrave - Thursday, July 20, 2017
It may have got chins wagging on the gossip columns for i ...
- Zero Sum B2B: Email Barely Tracks In Sales-Tech Survey
Email Insider, Ray Schultz - Thursday, July 20, 2017
Email tracking tools come up short in a sales technology survey. B ...
- Discover Uses Digital-First Approach To Reach Millennials
Marketing Daily, Tanya Gazdik - Tuesday, July 18, 2017
"Millennials are of ongoing interest to Discover, especially as this generation continu ...
- Fake News: Millennials Are The Death of Email
Email Insider, Ray Schultz - Monday, July 17, 2017
Don't be daunted by the challenge of marketing to Millenials. Lure th ...
- Can Netflix Hang On To Its Millennials?
London Blog, Sean Hargrave - Monday, July 17, 2017
Millennials make up a greater share of Netflix's audience in the U. ...
- Mark Cuban Takes Part In 'Just Say Yes' To Dallas Campaign
MAD, Larissa Faw - Friday, July 14, 2017
The campaign is designed to attract Millennials to the city, the fir ...