- Campaign,  Wednesday, July 25, 2018 11:09 AM
                                
                            
                        
                    
                        
                            More than half of 16 to 24-year-olds expect a brand to stand for something, rather than just sell goods, according to research from Channel 4. An additional 60% will respond to an ad if it has an
important message, 
Campaign reveals.
                        
                    
                    
                        
Read the whole story at Campaign »