- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Young Adults Rock Midterm Vote
Marketing Insider, Aaron Paquette - Thursday, November 8, 2018
What can brands -- and candidates -- learn from this 2018 youthqu ...
- Trump: Antidote To Youth Apathy
Marketing Politics Weekly, Anne Zeiser - Tuesday, November 6, 2018
In the long run, this White House will catalyze a huge backla ...
- Millennial Car Shoppers Gravitate To Ford, Chevrolet, Toyota
Drive Time, Tanya Gazdik - Monday, November 5, 2018
Millennials are entering their prime car-buying years, according to a Placed whi ...
- Breach Fatigue: Consumers Don't Give Up On Brands Because Of Data Leaks
Email Insider, Ray Schultz - Monday, November 5, 2018
Shoppers will stick with a store that has had a major da ...
- Cadillac Enlists Rapper Nas For ComplexCon Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2018
"The XT4 is Cadillac's most aspirational entry into the brand to date ...
- Snapchat, And Millennial Marketers Are Changing The Political Game
Research Brief, Jack Loechner - Monday, November 5, 2018
Capturing the youth vote can make the difference in a candidate's victo ...
- Getting Out The Vote: Female Stars Reach Out To Women, 'Pop-Up Experience' Lures Millennials
Marketing Daily, Karlene Lukovitz - Tuesday, October 30, 2018
A Bloomberg-funded ad directed by Jodie Foster urges women to vote 'Becau ...
- 'theSkimm' Ad Lists 3,000 People Committed To Vote In The Midterms
Publishers Daily, Sara Guaglione - Monday, October 29, 2018
Placed in Sunday's 'New York Times,' the ad is part of theSkimm ...
- One-Third Of Online Shoppers Will Go Elsewhere After One Poor Experience
Performance Marketing Insider, Laurie Sullivan - Monday, October 29, 2018
As more U.S. consumers buy more products online, it only takes o ...
- Ofcom Warns BBC It Is Losing Too Many Young Viewers
Around the Net In MAD London, Sean Hargrave - Friday, October 26, 2018
The industry regulator, Ofcom, has warned the BBC it faces an existenti ...
- The One About A Show That's A Cultural Phenomenon: 'Friends'
TVBlog, Les Luchter - Friday, October 26, 2018
Turn on the TV and you're bound to come upon an episo ...
- Millennial Parents: TV Becomes The 'Good Screen'
Marketing Insider, Allison O'Keefe Wright - Wednesday, October 24, 2018
It's ironic that millennials, the original "digital natives," are pretty anti-digital parent ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Adulting FTW: America's Newest Grownups Shift Consumption Of Media, Goods
Marketing Insider, Rebecca Brooks - Friday, October 19, 2018
Millennials and Gen Z are nothing if not diverse and complex, ve ...
- Millennials Enjoy Traditional TV Shows, But In Digital
TV Watch, Wayne Friedman - Friday, October 19, 2018
On linear TV, the average age of an "SVU" viewer is 6 ...
- Tastemade Raises $35 Million, Explores New Genres And Expands Ad Sales Team
Publishers Daily, Sara Guaglione - Wednesday, October 17, 2018
It plans to increase video content for millennials in new verticals. ...
- Telemundo Debuts First English-Spanish Show, Targets Millennials
TVBlog, Fern Siegel - Tuesday, October 16, 2018
The show covers entertainment news stories and celebrity interviews and showcases sta ...
- Millennials Most Want To Work For Tech Companies Like Google, Netflix
Marketing Daily, Tanya Gazdik - Thursday, October 11, 2018
Adding in other age groups, Amazon, Google, and Microsoft are among America ...
- 'The Hustle' Hits 1 Million Email Subscribers, Touts Profitability
Publishers Daily, Sara Guaglione - Tuesday, October 9, 2018
More than half of its subscribers either work for or have found ...
- Media And Technology Companies Grapple With How Younger Consumers Watch Video
Video Insider, Alex Weprin - Tuesday, October 9, 2018
Marketers and media and tech companies face the issue of how today ...
- This Holiday, Millennials Will Spend More, Reward Diversity
Marketing Daily, Sarah Mahoney - Tuesday, October 2, 2018
Shoppers care about diversity in retail staffing as well as advertising, accordi ...
- OOH Sports TV Viewing Big Among Millennials
Television News Daily, Wayne Friedman - Thursday, September 27, 2018
Nielsen says 18- to-34-year-olds accounted for 53% of OOH viewers who watch ...
- Live Nation Unveils Global Music Study, Finds Higher Brand Engagement
MAD, Larissa Faw - Thursday, September 27, 2018
Three in four respondents (73%) say that now want to experience re ...
- Privacy Study Proves Gen Z, Millennials Are Just Like The Rest Of Us
London Blog, Sean Hargrave - Wednesday, September 26, 2018
Just like Gen X, younger audiences believe that more must be do ...
- RockYou Media Acquires Parenting site Mom.me, Targets Millennials
Publishers Daily, Sara Guaglione - Tuesday, September 25, 2018
RockYou Media believes adding Mom.me to its portfolio will rank the med ...