- Millennials Watch A Fifth Fewer Linear TV Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, March 12, 2019
It's no surprise that millennials are watching less linear television, but i ...
- Did 1 in 5 Millennials Just Ditch Linear TV Ads?
London Blog, Sean Hargrave - Tuesday, March 12, 2019
Linear tv ads have been seen by a fifth fewer millennials ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...
- The Click Generation: Teens More Likely To Accept Email Ads
Email Insider, Ray Schultz - Thursday, February 21, 2019
A PowerInbox study shows that most teens will click through to ...
- Millennials Show Less Loyalty To Banks
Marketing Daily, Tanya Gazdik - Thursday, February 21, 2019
A strong contrast in banking attitudes exists between millennials and the old ...
- How To Create Emails For Millennials
Around the Net in Email, Ray Schultz - Friday, February 15, 2019
Marketers trying to reach millennials shouldn’t overlook email. But they must ada ...
- Atlantic Re:Think Study Finds Millennial Media Not A Good Fit For Gen Z Audiences
Publishers Daily, Sara Guaglione - Wednesday, February 13, 2019
The white paper's goal was to showcase Gen Z's preferences as ...
- No Young Man Left Behind: How To Market To Millennials
Marketing Insider, Marty Bauer - Wednesday, February 13, 2019
Young men remain a desirable audience but are an elusive demographic f ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- African-American Millennials Prefer Cadillac
Marketing Daily, Tanya Gazdik - Sunday, February 3, 2019
The group is 40% more likely to drive a Lincoln and 2 ...
- Digital Comfort Zones: Consumers Like To Contact Firms By Email, Millennials Prefer Social
Email Insider, Ray Schultz - Thursday, January 31, 2019
Baby boomers are more likely to share personal data and millennials a ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show h ...
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
Research finds Instagram is particularly strong among Gen Z, becoming a mo ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- Cadillac Drives Into Complex Con For SUV Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Concluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- That Gillette Ad -- Now For The 'Science Bit'
London Blog, Sean Hargrave - Monday, January 21, 2019
British and American women and millennials love it, but older men, n ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and displa ...
- Millennials Choose Hotels Based On Tech, Social Media
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2019
A prospective hotel's social media presence is important to millennials, with 7 ...
- Are Millennials Sentimental About Christmas?
Email Insider, Ray Schultz - Thursday, December 27, 2018
Millennials are more likely than other age cohorts to shop online. B ...
- Virtual Pay TV Services Face Subscriber Slowdown
TV Watch, Wayne Friedman - Monday, December 24, 2018
This year, it is projected two big traditional pay TV providers wi ...
- Telemundo Plans English-Language Newscast For YouTube
Television News Daily, Fern Siegel - Tuesday, December 18, 2018
The objective is to reach millennial U.S. Hispanics with news relevant ...
- Millennials Are Now Marketing To Gen Z
Around the Net in Email, Ray Schultz - Friday, December 7, 2018
Millennials are no longer the youngest marketing cohort — in fact, mo ...
- DoorDash, UberEats, Grubhub Wooed Consumers In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 4, 2018
In a volatile political climate, brands need to determine whether or n ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Email's Role In Loyalty Personalization
Around the Net in Email, Ray Schultz - Thursday, November 29, 2018
Email is an effective channel for reaching young loyalty program members wi ...
- Millennials Favor Amazon, Authenticity
Social Media Insider, Gavin O'Malley - Wednesday, November 14, 2018
A survey finds millennials still live up to their reputations as tech-drive ...
- Millennials Lack Basic Insurance, Per Liberty Mutual
Marketing Daily, Tanya Gazdik - Monday, November 12, 2018
Liberty Mutual Insurance found that while 43% of millennials are renters, le ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...