- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public do ...
- Anheuser-Busch Urges Ritas Fans To 'Never Apologize'
Marketing Daily, Tanya Gazdik - Sunday, June 30, 2019
The effort draws attention to terms like "trashy" that have been us ...
- Slo-Mo Gen Z: They're Not That Hip To Digital
Email Insider, Ray Schultz - Wednesday, June 26, 2019
Studies show the younger cohort peers love contact and are least worri ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- Post Brewing Targets Millennials With First Advertising
Marketing Daily, Tanya Gazdik - Monday, June 24, 2019
The campaign targets a regional demographic the agency calls "New West," typical ...
- Surprising Ways Teens Engage With Colleges
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
EAB's Doug Henderson pointed to the new slang word for growing ...
- Young Women See Straight Through Wannabe Influencers
London Blog, Sean Hargrave - Tuesday, June 11, 2019
"Love Island" is upon us, but young women trust talent and authori ...
- Email Across The Generations: Practical Tips To Get To (And Stay In) The Inbox
Show Daily, Nina Lentini - Tuesday, June 11, 2019
Kids see mail with their names and begin to identify as adult ...
- Email Marketing To The Different Generations
Around the Net in Email, Ray Schultz - Friday, June 7, 2019
Baby boomers, millennials, Gen Xers and members of Generation Z all ha ...
- Forget Millennials -- Gen Z Will Make Brand Purpose A Priority
London Blog, Sean Hargrave - Thursday, June 6, 2019
You've heard it before about millennials -- but Gen Z-ers really wi ...
- Nissan Survey Says: Millennials Love Sedans
Drive Time, Tanya Gazdik - Monday, June 3, 2019
"We see great opportunity in the sedan segment, which is why we' ...
- Kind Of A Sad Story: Pessimism Increases Among Millennials, Gen Z
Marketing Daily, Sarah Mahoney - Tuesday, May 28, 2019
Among young people around the world, economic, social and political optimism ...
- Rethinking Marketing: The AgeLab Dichotomy
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 21, 2019
The AgeLab is an innovation center designed to explore and alleviate challeng ...
- Millennials And Gen Z-ers Distrust Businesses: Study
Email Marketing Daily, Ray Schultz - Monday, May 20, 2019
But of the two groups, Gen Z is more interested in buyi ...
- Millennials Spend More In-Store Than Boomers And Gen Xers: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 14, 2019
Of the millennial consumers surveyed, 74% will spend $50 in-store and 5 ...
- Death Of Car Use Among Younger Cohorts Has Been Greatly Exaggerated
Marketing Insider, Mario Carrasco - Wednesday, May 1, 2019
You may be surprised to learn that millennials account for 35% ...
- Hearst, Dazed Media To Launch Titles In China
Publishers Daily, Melynda Fuller - Monday, April 22, 2019
The companies will publish print issues of their magazines, featuring an emphas ...
- Millennials Aren't The Problem, They're The Answer
Marketing Insider, Sarah Clark - Wednesday, April 17, 2019
What are brands to do when sales are dropping and all sig ...
- Thrive Global, Little Spoon Launch Parenting Hub 'Is This Normal'
Publishers Daily, Melynda Fuller - Wednesday, April 17, 2019
Is This Normal provides content meant to lighten the burden for paren ...
- Millennial Males Dominate Podcast Audiences, Political Podcasts Most Popular
Mobile Insider, Gavin O'Malley - Thursday, April 11, 2019
Most podcast listeners are millennial males, and listen to an average ...
- Millennials Have Fewer Brand Conversations, Digital Blamed
Television News Daily, Wayne Friedman - Thursday, April 4, 2019
Declining exposure to TV ads is having a negative effect on you ...
- Sinclair Closes Millennial-Focused Digital Site Circa
Publishers Daily, Sara Guaglione - Thursday, March 28, 2019
The company focused on video content and general-interest trending news stories, ...
- Millennials And Gen Z Require Different Marketing Approaches
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
Marketers often forget that Millennials and Generation Z are two separate cohort ...
- Army Accused Of Targeting Millennials With 'January Blues'
Around the Net In MAD London, Sean Hargrave - Monday, March 25, 2019
The army recruitment ads shot to fame for their turning preconceptions ...
- Millennials Watch A Fifth Fewer Linear TV Ads
Around the Net In MAD London, Sean Hargrave - Tuesday, March 12, 2019
It's no surprise that millennials are watching less linear television, but i ...
- Did 1 in 5 Millennials Just Ditch Linear TV Ads?
London Blog, Sean Hargrave - Tuesday, March 12, 2019
Linear tv ads have been seen by a fifth fewer millennials ...
- Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too
MediaDailyNews, Joe Mandese - Friday, March 1, 2019
In what may be the most in-depth analysis ever of TV viewi ...
- The Click Generation: Teens More Likely To Accept Email Ads
Email Insider, Ray Schultz - Thursday, February 21, 2019
A PowerInbox study shows that most teens will click through to ...
- Millennials Show Less Loyalty To Banks
Marketing Daily, Tanya Gazdik - Thursday, February 21, 2019
A strong contrast in banking attitudes exists between millennials and the old ...
- How To Create Emails For Millennials
Around the Net in Email, Ray Schultz - Friday, February 15, 2019
Marketers trying to reach millennials shouldn’t overlook email. But they must ada ...