- Millennials Cannot Get Away From Checking Their Mobile Devices
Around the Net In MAD London, Sean Hargrave - Monday, September 30, 2019
Research in "The Independent" suggests 18- to-34-year-olds only get an hour ...
- Millennials And Women's Soccer Fuel Online Video Growth
London Blog, Sean Hargrave - Monday, September 30, 2019
The latest figures also show that younger audiences are tuning in f ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- Honda Targets Millennials, Gen Z With Comic Book Series
Marketing Daily, Tanya Gazdik - Thursday, September 26, 2019
"The comic book creative was selected to complement the social and digit ...
- NBCU-Owned Stations Intros LX, Local Digital News Network Aimed At Young Viewers
Digital News Daily, Karlene Lukovitz - Tuesday, September 24, 2019
Starting with YouTube, social and expanding to over-the-air and streaming next Apri ...
- NBC's LX Targets News Service To Younger Viewers
TV Watch, Wayne Friedman - Wednesday, September 25, 2019
Most TV news skews older. NBC is trying to change that wi ...
- Email Morale: Consumers Are Checking Their Inboxes Less, Adobe Reports
Email Insider, Ray Schultz - Wednesday, September 18, 2019
But consumers are still spending over three hours a day on wo ...
- Study: Financial Services Firms Are Fumbling Their Marketing
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
Yes Marketing reports that less than half of consumers are receiving releva ...
- Rust-Oleum Conquers Millennials' 'Fear Of Mucking Up'
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspi ...
- Study: News Apps Struggle To Find Younger Audiences
Publishing Insider, - Friday, September 6, 2019
Social-media apps, such as Instagram, Facebook, Snapchat, WhatsApp and Twitter, ranked highe ...
- Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
"We weren't talking like a brand. We wanted to make it simple ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality less ...
- 'The Wall Street Journal' Banks On Future Of Everything Festival
Publishing Insider, - Wednesday, August 21, 2019
'The Wall Street Journal 'boosted subscriptions and reached new, younger audiences wi ...
- Millennials Likely To Open Emails The Moment They Get Them: Study
Around the Net in Email, Ray Schultz - Monday, August 12, 2019
A study shows that almost 50% of employees spend an hour p ...
- Gallery Media Group Builds Out PureWow, One37pm
Publishers Daily, Sara Guaglione - Friday, August 2, 2019
This Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experienti ...
- Report: Gen Z, Millennials Unhappy With Social Media's Impact On Their Lives
Social Media Insider, Gavin O'Malley - Wednesday, July 24, 2019
Young people are coming to realize their mental wellness and sense ...
- Nissan Survey Says: Millennials Love Sedans
Drive Time, Tanya Gazdik - Monday, July 22, 2019
"We see great opportunity in the sedan segment, which is why we' ...
- 'Money' Launches Millennial-Focused 'Dollar Scholar' Newsletter
Publishers Daily, Melynda Fuller - Wednesday, July 17, 2019
Dollar Scholar marks the first brand initiative following Meredith Corporation's decision ...
- Quibi Strikes Content Deal With NBC News
Television News Daily, Wayne Friedman - Tuesday, July 16, 2019
NBC News' morning and evening news shows for Quibi will each ...
- U.S. Sports Uniforms To Display More Ads
TV Watch, Wayne Friedman - Wednesday, July 17, 2019
The NBA has had ad patches on the front of uniforms f ...
- Study: Millennials Worry About Media's Impact On Democracy
Publishers Daily, Sara Guaglione - Monday, July 15, 2019
Some 56% of young adults share news stories at least weekly, wi ...
- Millennials Have A Dim View Of Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
Millennials have a poorer view of brands than preceding generations, according ...
- Brands Must Rethink Luxury And Millennials, And Activism Too
London Blog, Sean Hargrave - Tuesday, July 2, 2019
Comscore offers surprises on luxury customers, and reveals that the public do ...
- Anheuser-Busch Urges Ritas Fans To 'Never Apologize'
Marketing Daily, Tanya Gazdik - Sunday, June 30, 2019
The effort draws attention to terms like "trashy" that have been us ...
- Slo-Mo Gen Z: They're Not That Hip To Digital
Email Insider, Ray Schultz - Wednesday, June 26, 2019
Studies show the younger cohort peers love contact and are least worri ...
- Youthful Uniqlo Makes A Natural Tie-in With TikTok
Marketing Daily, P.J. Bednarski - Monday, June 24, 2019
The campaign asks users to share their homemade videos wearing clothes fr ...
- Post Brewing Targets Millennials With First Advertising
Marketing Daily, Tanya Gazdik - Monday, June 24, 2019
The campaign targets a regional demographic the agency calls "New West," typical ...
- Surprising Ways Teens Engage With Colleges
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
EAB's Doug Henderson pointed to the new slang word for growing ...
- Young Women See Straight Through Wannabe Influencers
London Blog, Sean Hargrave - Tuesday, June 11, 2019
"Love Island" is upon us, but young women trust talent and authori ...
- Email Across The Generations: Practical Tips To Get To (And Stay In) The Inbox
Show Daily, Nina Lentini - Tuesday, June 11, 2019
Kids see mail with their names and begin to identify as adult ...