- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impa ...
- Cole Haan, Giant Spoon Produce Travel Podcast With T Brand Studio
Publishers Daily, Sara Guaglione - Monday, March 2, 2020
The six-episode custom podcast will focus on what it takes to wo ...
- Young People Are Watching Far Less Public Service News
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The amount of time young people watch public service news programmes h ...
- Conde Nast Pitches Home Network To Advertisers
Publishers Daily, Sara Guaglione - Tuesday, February 25, 2020
Conde Nast is packaging its home-related video series across its brands ...
- PopSugar Launches Wellness Event "Grounded" For International Women's Day
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
The event is set to kick-off International Women's Day. It is inspir ...
- How Young Leaders Will Transform The World
Marketing Insider, Aaron Paquette - Thursday, February 13, 2020
What are the implications for marketers as teens and millennials find the ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-Used
Video Insider, Karlene Lukovitz - Tuesday, February 11, 2020
Millennials -- particularly women -- are heavy Instagram users, but like oth ...
- Millennial And Gen X Workers Spend Two Hours A Day On Email Tasks: Study
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Many people are overwhelmed by threads and chains, and many fail ...
- Verizon Media Targets Finance Hub 'Cashay' To Millennials, Gen Zs
Publishers Daily, Melynda Fuller - Wednesday, February 5, 2020
The site's goal is to demystify financial literacy by using real-life stori ...
- Gen X And Boomers Split Digital And Traditional Media Consumption Evenly
London Blog, Sean Hargrave - Tuesday, February 4, 2020
Digital may mean everything to many agencies, but the IPA reminds th ...
- Millennials Prefer Nike, Dollar Shave Club, Yeti
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2020
"Millennials are seeking brands that share their values and speak to th ...
- Social, Mobile Driving Millennials' Physical-Store Purchases, As Well As Ecommerce
Mobile Insider, Gavin O'Malley - Thursday, January 23, 2020
Brands are finding success by connecting personally with millennials via social medi ...
- 'Hola!' U.S. Edition Ends Print Run, Goes Digital-Only
Publishers Daily, Fern Siegel - Wednesday, January 22, 2020
Its site, with English and Spanish editions, focuses on seven verticals: celebritie ...
- PopSugar Doubles Play/Ground Event Revenue YOY
Publishers Daily, Sara Guaglione - Friday, January 17, 2020
This year's June event is expected to attract 15,000 attendees. It wi ...
- Fashion Retailer REVOLVE Employs Snap+Style Business To Drive Millennial, Gen Z Sales
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
Snap+Style Business provides fashion retailers with email styling and CRM capabilities, t ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wi ...
- How Brands Can Help Millennials And Gen Zs Combat Burnout
MAD, Kathy Sheehan - Wednesday, January 15, 2020
Eighty-four percent of Millennial respondents in a Deloitte survey said they h ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, January 8, 2020
In recent study, (49.3%) of U.S. boomers are forecast as social med ...
- Shoppers Plan To Use Mobile For In-Store Buying: Study
Email Marketing Daily, Ray Schultz - Thursday, January 2, 2020
American consumers are influenced by physical contact with products before buying, Shopki ...
- Reaching Millennial Store-Card Holders
Around the Net in Email, Ray Schultz - Tuesday, December 24, 2019
Private-label credit cards are increasingly popular with millennials. Email is a prov ...
- Consumers Demand Honesty, Transparency Of Influencers, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 19, 2019
Baby boomers are most skeptical of influencers, and millennials are second, Influence. ...
- Study: Most Millennials Believe Gender Exists On A Spectrum
Digital News Daily, Gavin O'Malley - Tuesday, December 10, 2019
For brands, the changing cultural landscape presents as many opportunities as challen ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three ...
- Americans Grow Apathetic But Remain Committed To Democracy (Even If They Don't Talk About It)
MediaDailyNews, Joe Mandese - Friday, November 29, 2019
More than a third (38%) of U.S. adults say they've grown apathet ...
- Spotlight On Millennial CPG Shopping By Ethnicity
CPG Insider, Steve Ellwanger - Friday, November 22, 2019
Asian millennials index highest (114) for agreeing completely with the statement ...
- Conservative Party Targeting Male Millennials In Marginals On Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, November 12, 2019
The BBC is running an interesting series of articles looking at w ...
- What Happens When Gen Z Streams Rather Than Watching TV?
London Blog, Sean Hargrave - Thursday, November 7, 2019
That is what the House of Lords is asking as it fea ...
- No Big Surprise: Social Media More Important To Younger Users
Social Media Insider, Gavin O'Malley - Wednesday, November 6, 2019
In a recent study, (49.3%) of U.S. boomers will be social user ...
- Millennials Are Failing To Save Because Of Low Wage Growth
Around the Net In MAD London, Sean Hargrave - Friday, November 1, 2019
A report from the Institute of Fiscal Studies reveals there is go ...
- Millennial, Gen Z-Focused Brut. Launches In U.S., Raises $40 Million
Publishers Daily, Melynda Fuller - Thursday, October 31, 2019
Brut. approaches news through a focus on "positive social dialogue around k ...