- Y&R Wants To 'Inspire Change' With New Cause-Related Practice
MAD, Steve McClellan - Monday, April 3, 2017
Led by Shelley Diamond, Chief Client Officer at the agency, two existi ...
- Millennial Entrepreneurs Favor Facebook
The Social Graf, Erik Sass - Tuesday, April 4, 2017
Asked which social media platform they spend the most time on, 2 ...
- Mic Debuts 9 Millennial-Focused Verticals
Publishers Daily, Sara Guaglione - Friday, March 31, 2017
Mic has debuted nine millennial-focused verticals, covering a range of niche topic ...
- 'Vice' To Expand Digital Publishing In Mideast
Publishers Daily, Sara Guaglione - Thursday, March 30, 2017
Vice CEO Shane Smith visited the UAE to discuss building a producti ...
- Premium Big-Priced Theatrical Movies On Small Screens Won't Work
TV Watch, Wayne Friedman - Friday, March 31, 2017
At its annual Cinema-Con trade show, movie-studio executives mulled the idea ...
- Millennials Want Better On Demand, Not OTT
TV Watch, Wayne Friedman - Thursday, March 30, 2017
Many millennials believe subscription video on demand services offer the same ...
- Consumers Gravitate Toward 'Classic' Brands
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
"Especially appealing to Millennials, we see these types of brands ... gre ...
- Coca-Cola Ditches YouTube Channel
Around the Net In MAD London, Sean Hargrave - Thursday, March 23, 2017
Coca-Cola is ditching its weekly UK YouTube shows in favour of ...
- Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/vid ...
- Kimberly-Clark Uses Ad Campaign Strategies For Recruitment Of Millennials
Marketing Daily, Tanya Gazdik - Sunday, March 19, 2017
The company specifically designed the "Original Thinkers" program to engage Millennials a ...
- Video On Demand Gains 25% With Older Viewers
Television News Daily, Wayne Friedman - Friday, March 17, 2017
For older viewers -- 35-49 -- research shows there was a 3 ...
- Entice Email Subscribers With A Pot O' Gold
Email Marketing Daily, Jess Nelson - Thursday, March 16, 2017
A majority of Americans will celebrate St. Patrick's Day on Friday, accordi ...
- The Millennial Mystique
The Email Edge, Ray Schultz - Friday, March 17, 2017
Tired of marketing to Baby Boomers who insist on wearing cargo shor ...
- YouTube Defines Millennials For Advertisers
SearchBlog, Laurie Sullivan - Tuesday, March 14, 2017
This generation may spend most of their money on Amazon, but th ...
- Younger Viewers Less Likely To Skip Ads, But Still Tune Out
Video Insider, Daisy Whitney - Friday, March 10, 2017
Despite the conventional wisdom, Millennials are actually less likely to skip ...
- Telemundo, theSkimm Team To Highlight Immigration Content
Publishers Daily, Sara Guaglione - Wednesday, March 8, 2017
The partnership is an expansion of theSkimm's "No Excuses" platform, which ...
- Conde Nast, NBCU, Vox Team To Deliver Mobile Video, Branded Content
Real-Time Daily, Tobi Elkin - Thursday, March 9, 2017
Conde Nast, NBCUniversal and Vox Media have joined forces to deliver mobi ...
- Search Stagnates, Gives Amazon, Pinterest Opportunity To Move In
SearchBlog, Laurie Sullivan - Monday, March 6, 2017
A potential shakeup in search marketing and advertising comes after years ...
- Woven Digital Rebrands, Pushes Uproxx's Longer Content
Publishers Daily, Sara Guaglione - Thursday, March 2, 2017
Woven Digital, the parent company of sites Uproxx, HitFix, DIME and BroBibl ...
- Millennials Don't Mind Commercials, But Register Low Ad Engagement
Television News Daily, Wayne Friedman - Thursday, March 2, 2017
Millennial media consumers have no problem with advertising, especially if the conte ...
- Boomers Out; Millennials In
Research Brief, Jack Loechner - Thursday, March 2, 2017
"As the Baby Boomers' slow but steady exodus from the workforce continue ...
- Millennials Drive Grocery's 'Perfect Storm'
Around the Net In MAD London, Sean Hargrave - Thursday, February 23, 2017
The perfect storm that is hitting the food industry and spurring consolidati ...
- Groupon Targets Money-Saving Millennials, Moms In New Campaign
MAD, Larissa Faw - Wednesday, February 22, 2017
Developed with agency O'Keefe Reinhard & Paul (OKRP), the new campaign targe ...
- Millennials Aren't Married To Traditional Mobile Providers
MoBlog, Gavin O'Malley - Thursday, February 23, 2017
When it comes to getting their mobile service, millennials aren't married ...
- OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
TV Watch, Wayne Friedman - Thursday, February 23, 2017
OTT now looks to "replace" those traditional pay TV services -- cabl ...
- Millennials Cool On IoT Product Ownership
Connected Thinking, Chuck Martin - Thursday, February 16, 2017
Millennials may be prime targets for the marketing of many products, b ...
- Snapchat's Simple Float Question -- Will Millennials Learn To Be Loyal?
London Blog, Sean Hargrave - Thursday, February 16, 2017
As the go-to service for reaching Millennials, it's well placed against ...
- Ad Blockers Comprise More Than A Quarter Of Internet Users
RTBlog, Tobi Elkin - Thursday, February 16, 2017
While ad blocking remains a major hurdle for advertisers, publishers, and t ...
- AwesomenessTV Is All About Gen Z, CEO Says
Around the Net in Video, P.J. Bednarski - Tuesday, February 14, 2017
All the talk about millennials is getting old, like they are. Awesomeness ...
- YouTube, Maker Pull Away From PewDiePie, Cite Anti-Semitic Content
Online Video Daily, P.J. Bednarski - Tuesday, February 14, 2017
The vlogger's recent videos that contain vile anti-Semitic content cross a li ...