- 'WaPo,' Snap Sign Distribution Deal To Reach Millennials
Social Media & Marketing Daily, Gavin O'Malley - Monday, February 13, 2017
WaPo said it plans to focus on producing "fast, visually captivating a ...
- Loyalty Marketers Must Remember The Boomers
Research Brief, Jack Loechner - Friday, February 10, 2017
Retailers that overlook customers in the Baby Boomer demographic risk are missi ...
- Ad Network Focuses On Socially Conscious Millennials
RTBlog, Tobi Elkin - Friday, February 10, 2017
Cause marketing isn't a new phenomenon. In fact, it's taken center sta ...
- Time Inc. Launches Coinage, Finance Videos Run Across Portfolio
Publishers Daily, Sara Guaglione - Tuesday, February 7, 2017
Time Inc. has launched a new video brand, Coinage, present on a ...
- 'NYT' Plans Daily Edition On Snapchat Discover
The Social Graf, Erik Sass - Thursday, February 2, 2017
Published on weekdays, the Edition will provide a high-level overview of t ...
- Millennials Prefer Practicality Over Luxury In Cars
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Millennials view cars as a necessity rather than a luxury, according ...
- 'Cell Phone-Only' Households For Over Half of US Adults
Research Brief, Jack Loechner - Monday, January 30, 2017
52% of U.S. adults live in households with cell phones but ...
- The Secret Reason Why Millennials Will Be Central To Post-Brexit 'Brand Britain'
London Blog, Sean Hargrave - Friday, January 27, 2017
Millennials are proving more passionate about local just in time for t ...
- Sky Sports Not Worried About Millennials Watching On Snapchat
Around the Net In MAD London, Sean Hargrave - Thursday, January 26, 2017
That younger audiences are more likely to watch highlights on Snapchat th ...
- Influennials - The Secret To Marketing To Millennials And Beyond
MediaDailyNews, Zach Rosenberg - Wednesday, January 25, 2017
While marketers have seemingly figured out the approach to reaching Millennials, ...
- Holiday Behavior Shows Research Requires Multiple Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 24, 2017
Conversion rates rose week-over-week from October 1, 2016 through November 30, 20 ...
- UK Universities Have To Resonate With Millennials As Brexit Bites
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
The high price tag of education, fierce competition within the sector a ...
- 'Run For Something' Initiative Encourages Millennials To Run For Office
Marketing Politics Daily, Philip Rosenstein - Monday, January 23, 2017
Former Obama and Clinton staffers announced on Friday the launch of www.runforsomething.ne ...
- Millennials, Gen X Have Different Car-Buying Attitudes
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
Millennial vehicle-buying preferences may drive some big shifts in the automotive industr ...
- Live Video Is All Over The Place, And Growing
VidBlog, P.J. Bednarski - Friday, January 20, 2017
UBS also says 63% of millennials have watched a live video. Increasingl ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time ...
- 'WaPo' Kicks Off Newsletter, 'NYT' Launches New Section
Publishers Daily, Sara Guaglione - Monday, January 16, 2017
WaPo launched a newsletter featuring readers' comments Friday. Last month, the 'NY ...
- More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households
Real-Time Daily, Tobi Elkin - Tuesday, January 17, 2017
More than half of U.S. adults live in households with cell phone ...
- Who'd Have Guessed? Cinema And Outdoor Are Gen Z's Most Receptive Channels
London Blog, Sean Hargrave - Tuesday, January 10, 2017
Sure, mobile video, social and celebrities score highly -- but the late ...
- Mountain Dew Debuts Mobile-First Global Campaign, Packaging
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2017
The new campaign's tagline, "There's No Feeling Like Doing," alludes to t ...
- 'Vanity Fair,' Cheddar Partner For Weekly Live Series
Publishers Daily, Sara Guaglione - Monday, January 9, 2017
Dubbed "VF Hive on Cheddar," the series will broadcast weekly from Cheddar ...
- Using AI And Machine Learning To Personalize Content
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, January 9, 2017
We spoke with IRIS.TV's Rohan Castelino about its Its video personalization soluti ...
- Dish, Whirlpool Partner With Amazon Devices
Mobile Marketing Daily, Gavin O'Malley - Tuesday, January 3, 2017
Revealing its mid-term strategy for Alexa, Amazon has partnered with several vendo ...
- OMG, OED! 'YouTuber' Is Now An Official Word. Word!
Around the Net in Video, P.J. Bednarski - Wednesday, December 28, 2016
Defined as a “A frequent user of the video-sharing website YouTube, especially someo ...
- LifeStyles Condoms Proclaims Smart Is Sexy
MAD, Larissa Faw - Tuesday, December 27, 2016
Globally conceptualized by Germany-based +KNAUSS Agency and executed in the U.S. ...
- Arkadium: Fake News Everyone's Problem, But May Drive Millennials Back To Legacy Publishers
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
In a conversation about fake news, Jessica Rovello, CEO & co-founder ...
- Hollywood Reporter/Billboard Media Buys SpinMedia Assets
The Daily Blog, Erik Sass - Tuesday, December 27, 2016
The deal was done to capture millennials. The expanded publishing group's properti ...
- Millennials Use Email, Only Differently
Around The Net In EU Email Marketing, Sean Hargrave - Friday, December 23, 2016
While Millennials do use email -- try signing up for a soci ...
- Millennials Love Email -- Only Differently, On Their Terms
EuroMail, Sean Hargrave - Friday, December 23, 2016
Email is routinely written off because Millennials are communicating over messaging service ...
- Wearables Deliver Disappointing Results
Mobile Marketing Daily, Gavin O'Malley - Thursday, December 22, 2016
eMarketer was forced to significantly reduce its U.S. sales estimates. The resear ...