- Play With Your Food: Kraft Keeps App Momentum With Branded Art Toy
Mobile Marketing Daily, Steve Smith - Tuesday, July 17, 2012
Kraft craftily engages the tradition of macaroni art in a new a ...
- IAB Rising Stars Get Touchy, Feely and Even Respectful of Users
MoBlog, Steve Smith - Tuesday, July 17, 2012
the IAB Mobile Rising Stars should get high marks not for bei ...
- Mogreet Puts Video Ad Inventory In Text Messages
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video a ...
- Tablets, Smartphones Drive Engagement, Ad Response
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Consumers are more responsive to ads on tablets than smartphones, but bo ...
- Mobile Clicks With Music Fans
Online Media Daily, Mark Walsh - Monday, July 16, 2012
Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobi ...
- New Jivox Tool Inserts Ads Into Live Streaming Events
Online Video Daily, Ross Fadner - Tuesday, July 17, 2012
A new tool from Jivox, a video advertising technology company, allows vid ...
- Marketers Up New Media Spend, but Question its ROI
VidBlog, Daisy Whitney - Tuesday, July 17, 2012
Digital advertising venues offer a plethora of data for marketers to min ...
- BBC Olympic App Ready For Smartphones
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
With a fortnight to go until the London 2012 Olympics begin, t ...
- Mobile Spend To Increase Elevenfold In Europe
Around the Net In OMD Europe, Nina Lentini - Sunday, July 15, 2012
Mobile spending in western Europe is set to increase elevenfold to EUR19 ...
- Apple Expected To Develop Smaller iPad
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, July 16, 2012
In the face of mounting competition, Apple is reportedly developing a n ...
- Mobile Privacy Trust May Be Eroding
Mobile Marketing Daily, Steve Smith - Monday, July 16, 2012
In its annual study of consumer attitudes toward privacy online, Truste fin ...
- European M-Commerce Up 11x By 2017
Mobile Marketing Daily, Steve Smith - Monday, July 16, 2012
Driven by "easily merchandised" products such as DVDs, books and tickets, mobi ...
- iTunes App Store Food & Drink Category Serves Up The Brands
MoBlog, Steve Smith - Monday, July 16, 2012
A new category in a key segment of the iTunes App Sto ...
- Google Could Take Financial Hit From Motorola Buy, Mobile
Online Media Daily, Laurie Sullivan - Friday, July 13, 2012
Google will release earnings July 19. A big concern: how the Motoro ...
- Rosetta's Blackburn Considers Mobile Futures
Online Media Daily, Mark Walsh - Friday, July 13, 2012
Rosetta has its roots in consulting, which it believes gives it ...
- MMA Lifts IAB's XMOS Play, Unveils $1M Initiative For Mobile Cross-Media Studies
Online Media Daily, Joe Mandese - Monday, July 16, 2012
Taking a play out of his old Interactive Advertising Bureau playbook, Mobi ...
- MobiTV Withdraws IPO
Online Video Daily, Ross Fadner - Monday, July 16, 2012
Citing unfavorable market conditions, mobile TV provider MobiTV has withdrawn plans f ...
- Report: Yahoo Names Marissa Mayer to CEO Post
Online Video Daily, Ross Fadner - Monday, July 16, 2012
In a surprising twist, Marissa Mayer, one of the top executives ...
- Marketers Concerned About Digital, Social ROI: Use Of Online Video Explodes
Raw, Joe Mandese - Monday, July 16, 2012
More than 70% of marketers are currently using newer digital and soci ...
- Local Digital To Expand 13.1%, Mobile +77.2%
Raw, Joe Mandese - Monday, July 16, 2012
Local digital advertising revenues are projected to grow 13.1% in 2012, accordi ...
- Smartphones Trump All Others
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, July 13, 2012
Fueling the wildfire that is the mobile Web, a clear majority ...
- Targeting Your Next-Generation Wallet
Data and Targeting Insider, Steve Smith - Friday, July 13, 2012
The mobile wallet is an idea that has been more appealing ...
- PSP Vita: Dead In The Water, Alive In My Hands
MoBlog, Steve Smith - Friday, July 13, 2012
What a great piece of hardware Sony has given us, and a ...
- Mobile, Video Ad Sales Hit Hard by Microsoft Cuts
Online Video Daily, Ross Fadner - Friday, July 13, 2012
Microsoft's latest round of layoffs, which were confirmed on Wednesday, are interesti ...
- Mobile Users Don't Want To Share Data With Apps Or Carriers
PolicyBlog, Wendy Davis - Friday, July 13, 2012
Earlier this year, mobile apps Path and Hipster were caught uploading user ...
- 'Men's Health' Streamlines Mobile Site
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 11, 2012
Published by Hearst-Rodale UK, has re-launched its Men's Health mobile site ...
- 4 Of 5 Spanish Smartphones Are Android
Around the Net In OMD Europe, Nina Lentini - Wednesday, July 11, 2012
The latest data from Kantar Worldpanel ComTech shows that for the fir ...
- Get Ready For Retail 'Showrooming'
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
According to a survey conducted by Capgemini of 16,000 shoppers around t ...
- Poking The Shrink Wrap On Digital Editions
Mobile Insider, Steve Smith - Thursday, July 12, 2012
Magazines have an opportunity with tablets to think beyond both print a ...
- The Enduring, Predictable, Incredible Lameness Of The Branded Game
MoBlog, Steve Smith - Thursday, July 12, 2012
Two iAd campaigns from insurance companies demonstrate yet again why branded gam ...