- Keane: Native Ads Solution For Mobile
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Patrick Keane, president of Sharethrough says the renaissance of brand advertising wi ...
- Smart Electronics Shipments To Pass 1.7 Billion By '14
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 11, 2013
Shipment to BRIC countries anticipated to surpass the overall shipments to develop ...
- "Stickers" Reshape Mobile Messaging
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 12, 2013
The Wall Street Journal investigates the spread of "stickers" -- cartoonish imag ...
- TV Everywhere Is Nowhere Near Where It Should Be Yet
Around the Net in Video, P.J. Bednarski - Wednesday, June 12, 2013
The promise of "TV Everywhere" has been a key strategy in t ...
- Comcast's X2 Hopes to Make That Remote Control Just a Bad Dream
Around the Net in Video, P.J. Bednarski - Wednesday, June 12, 2013
Comcast CEO Brian Roberts showed off the cable giant's new remote, th ...
- Mobile Attribution, Video Stars Rising
Data and Targeting Insider, Laurie Sullivan - Thursday, June 13, 2013
Both social and mobile have a strong following, but Siemer & Associate ...
- Q&A: TiVo Evolved As Screens Proliferated
Marketing Daily, Aaron Baar - Tuesday, June 11, 2013
When it was founded in 1997, TiVo set out to change t ...
- Google Finds A Waze To Drive Local Ads
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 12, 2013
Google is shelling out $1.1 billion for the traffic app Waze ...
- Clear Channel's Pittman Advocates Better Media Metrics
MediaDailyNews, David Goetzl - Tuesday, June 11, 2013
Clear Channel CEO Bob Pittman suggested Tuesday that the media industry nee ...
- Mobile Commerce & the World of Car Dealers
MobileShopTalk, Chuck Martin - Wednesday, June 12, 2013
Mobile commerce is seeping into all corners of shopping, no matter t ...
- Amazon, Toyota, Google Lead As Almost All Top Advertisers Mobilize
MoBlog, Steve Smith - Wednesday, June 12, 2013
Virtually all of the top 100 brands have executed mobile ad campaig ...
- Millennials Believe Technology Drives Global Change
Online Media Daily, Laurie Sullivan - Tuesday, June 11, 2013
While 76% of global Millennials -- 18- to-30-year-olds in 27 countries ...
- BrightEdge Secures $42.8 Million In Funding, Future Is Mining Deeper Data
Online Media Daily, Laurie Sullivan - Tuesday, June 11, 2013
Investors seem to love BrightEdge's approach to search engine marketing. The compa ...
- Mobile Marketers Diverting Desktop Ad Dollars
Online Media Daily, Gavin O'Malley - Tuesday, June 11, 2013
Mobile-crazed marketers are increasingly diverting desktop dollars to new platforms like smartphon ...
- Time Inc. Tests Mobile Ad Units
Around the Net In Media, Phyllis Fine - Tuesday, June 11, 2013
Time Inc. is debuting ad unit Double Snap this week on t ...
- BBC Weather Intros Free Mobile App
Around the Net In OMD Europe, Nina Lentini - Monday, June 10, 2013
The app automatically detects the owners location and forwards the current meteorologic ...
- How Much Will Marketers Spend On Mobile, Desktop Ads?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 11, 2013
eMarketer estimates U.S. digital ad spending will rise 14% to $41.9 billi ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...
- Europeans Want More From Stores Than U.S. Shoppers
Marketing Daily, Sarah Mahoney - Monday, June 10, 2013
"While U.S. retailers lead the way in terms of deploying in-store digit ...
- Please Geofence Me In: RetailMeNot Engagement Up 4X With Location Triggers
Mobile Insider, Steve Smith - Tuesday, June 11, 2013
Geofencing is not only effectively triggering greater engagement with shopper app RetailMeNo ...
- The Mobile Shopping Life Cycle
MobileShopTalk, Chuck Martin - Tuesday, June 11, 2013
Over the last many months, I've been researching and writing a n ...
- Tell Me My Story: Disney Helps Shape User-Generated Mobile Media
MoBlog, Steve Smith - Tuesday, June 11, 2013
Disney's Story app is a rudimentary example of a media company helpi ...
- Local Mobile Spend Varies Widely, Biggest Markets On Track To Earn $100 Million
Online Media Daily, Gavin O'Malley - Tuesday, June 11, 2013
Local mobile advertising is on track to double this year, but t ...
- U.S. Mobile Video Audience Spikes To 45 Million
Online Media Daily, Mark Walsh - Monday, June 10, 2013
The U.S. mobile video audience in the first quarter reached 45.3 millio ...
- Apple Unveils Major iOS Upgrade
Online Media Daily, Mark Walsh - Monday, June 10, 2013
Along with announcing a new streaming music service on Monday, Apple al ...
- One-Third Of Americans Own A Tablet
Online Media Daily, Mark Walsh - Monday, June 10, 2013
More than a third (34%) of U.S. adults now own a tabl ...
- iPad Ups Magazine Subscriptions, But It's Mixed Victory
Around the Net In Media, Phyllis Fine - Monday, June 10, 2013
"The iPad now accounts for 56% of all magazine ad units so ...
- Father's Day Spending To Rise Slightly
Marketing Daily, Sarah Mahoney - Friday, June 7, 2013
As with Mother's Day, the NRF says special outings, like brunch ...
- Mobile Ticketing & the Value Add
MobileShopTalk, Chuck Martin - Monday, June 10, 2013
Replacements for relatively routine activities could be the drivers for some aspec ...
- A QR Code Walks Into A Zoo...
MoBlog, Steve Smith - Monday, June 10, 2013
Using QR and other mobile codes to "activate" Web content in respon ...