- Mobile's Not Optional, It's Necessary
Research Brief, Jack Loechner - Wednesday, March 1, 2017
Mobile is no longer an optional marketing strategy for ecommerce businesses; ...
- NBA Launching Virtual Reality App
Around the Net in IoT, Chuck Martin - Tuesday, February 28, 2017
As part of its 2017 All-Star Weekend festivities, the NBA is launching ...
- O2 Considers Ad-Blocking Option If Users Feel 'Plagued By Advertising'
Around the Net In MAD London, Sean Hargrave - Tuesday, February 28, 2017
O2 is considering giving its users "more control" to reduce the numb ...
- Google Play Store Promoting Games Based On Engagement
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 28, 2017
Google is changing up the Play Store’s promotional algorithms so that mo ...
- Apple Adding Flexible Displays To iPhone
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 28, 2017
A forthcoming iPhone will reportedly have a flexible display. “Apple had be ...
- Mozilla Buys 'Read It Later'
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 28, 2017
Mozilla just bought Read It Later -- the developer of the Pock ...
- Analysts Hedge Snap, Inc. Revenue Forecasts
Mobile Insider, Gavin O'Malley - Tuesday, February 28, 2017
Ahead of Snap's big IPO, Wieser isn't the only one questioning t ...
- New Emojis Hope To Push Notification Open Rates
Mobile Marketing Daily, Gavin O'Malley - Monday, February 27, 2017
Emojis include praying hands, a diamond ring, surprised eyes, a clock, ...
- Is It Getting Cheaper To Drive App Installs?
MoBlog, Gavin O'Malley - Tuesday, February 28, 2017
Is it getting cheaper to drive app installs across iOS and Andro ...
- NEW! Samsung's Academy Awards Ad Pays Tribute To 'The Rest Of Us'
Out to Launch, Amy Corr - Monday, February 27, 2017
Samsung tipped its hat to creatives on a budget with "Samsung Galax ...
- Vulture To Launch On Snapchat Discover
Publishers Daily, Sara Guaglione - Monday, February 27, 2017
New York Media's entertainment and culture site Vulture will jump on t ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Automation Solutions Firm Expands Header Bidding Technology To Mobile Apps
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Automation solutions firm PubMatic will expand its header bidding product offering ...
- U.S. Web Traffic Stalls As Traffic In China, India, and Brazil Grows
RTBlog, Tobi Elkin - Tuesday, February 28, 2017
The U.S. is no longer bringing new users to the Internet: Wi ...
- Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
Marketers risk miscalculating key metrics and return on investments for one ...
- Google AMP Tops 100 Technology Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2017
eBay principal engineer and Web platform lead Senthil Padmanabhan will speak ...
- How Will Marketers Acquire New Customers In 2017?
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2017
Acquiring new customers isn't the biggest challenge. Some point to network ...
- Netflix Chief: We'll Keep Pace With Technology
Television News Daily, Laurie Sullivan - Tuesday, February 28, 2017
"Ten or 20 years from now, all the video you view wi ...
- AOL Brings In Adsquare Data For Gelocation Targeting
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
This deal, announced at the start of Mobile World Congress, will conne ...
- Samsung Claims To Be Ready To Roll Out 5G
Around the Net In MAD London, Sean Hargrave - Monday, February 27, 2017
Samsung announced the rollout of its commercial 5G network at Mobile Wor ...
- FCC Not Expected To Review AT&T, Time Warner Deal
Around the Net in Mobile, Gavin O'Malley - Monday, February 27, 2017
FCC head Ajit Pai does not expect the commission to review AT&T&rsquo ...
- Mobile User Wants Appellate Court To Revive Robo-Texting Fight With Facebook
Daily Online Examiner, Wendy Davis - Monday, February 27, 2017
A Montana resident who unsuccessfully sued Facebook for allegedly violating a robo-texti ...
- Mobile-First? Don't Write Off The Tablet
EuroMail, Sean Hargrave - Monday, February 27, 2017
Research shows tablets are as prominent in opening emails as the deskto ...
- Has Ad Blocking Lost Its Shine? Let's Hope So
London Blog, Sean Hargrave - Monday, February 27, 2017
With no money in blocking ads for free, Shine is now Rainb ...
- Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands
Mobile Marketing Daily, Joe Mandese - Monday, February 27, 2017
Brick-and-mortar convenience store retailer 7-Eleven is the most "mobile-ready" brand that isn ...
- Smartphones Cannibalize Web Site Visits From Other Devices
Mobile Marketing Daily, Laurie Sullivan - Monday, February 27, 2017
Tablet share of traffic in the U.S. fell to 8% in 20 ...
- Mobile Boom Stalls, With Double-Digit Declines In App Installs
MoBlog, Gavin O'Malley - Monday, February 27, 2017
In some respects, the mobile boom is officially over in the State ...
- AOL, Adsquare Form Data Partnership To Improve Audience Targeting
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AOL and mobile data exchange adsquare formed a partnership to bring adsquare ...
- Google AMP Contributes 7% Of U.S. Publisher Traffic Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
Google launched Accelerated Mobile Pages one year ago today, February 24, ...
- Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
SearchBlog, Laurie Sullivan - Monday, February 27, 2017
As traffic shifts to mobile, consumers will spend $74 billion on mobi ...