- Quartz Debuts New Format For News App
Publishers Daily, Sara Guaglione - Friday, February 12, 2016
Quartz released its first news app Thursday, available exclusively on iPhones. T ...
- Publishers Say It's Getting Easier To Generate Revenue From Facebook's Instant Articles
Around the Net in Real-Time, Tobi Elkin - Friday, February 12, 2016
The Wall Street Journal reports that publishers say it's getting easier ...
- Smartphone Users Want Real-Time Promotions, Only 7% Of Retailers Offer Them
Around the Net in Real-Time, Tobi Elkin - Friday, February 12, 2016
Accenture surveyed more than 10,000 adult smartphone users globally who shop onli ...
- Optimizing For Mobile? You're Doing It Wrong!
Email Insider, Loren McDonald - Friday, February 12, 2016
Marketers have been inundated with pleas to optimize their emails for mobil ...
- PayPal's New Commerce Tools Will Hopefully Drive Mobile Conversions
Mobile Marketing Daily, Ben Frederick - Thursday, February 11, 2016
PayPal is offering a new set of "commerce tools" that allow merchan ...
- Mobile Loyalty To Expand To 3 Billion Phones By 2020
Mobile Marketing Daily, Ben Frederick - Thursday, February 11, 2016
Brand loyalty has fallen in recent years as customers shop around f ...
- Why Facebook Is Revisiting SMS
MoBlog, Gavin O'Malley - Friday, February 12, 2016
Likely inspired by the popularity of WhatsApp and Google Hangouts, Facebook ...
- Magzter Adds 20 Time Inc. Brands To App
Publishers Daily, Sara Guaglione - Thursday, February 11, 2016
Vijay Radhakrishnan, president and co-founder of Magzter, calls the partnership a "dre ...
- Attribution And Conversion Headaches For Small Screen Advertisers
Research Brief, Jack Loechner - Friday, February 12, 2016
According to a recent eMarketer report, mobile accounted for more than ha ...
- Google's, Microsoft's Move To Mobile Changes Future Of Mapping
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2016
Google began to quietly shutter Google Earth Enterprise in the U.S. alo ...
- App Revenues To Surpass $100B In Five Years
Around the Net in Mobile, Gavin O'Malley - Thursday, February 11, 2016
In five years, app store on track to generate $101 billion ...
- Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
GeoMarketing reports that with about 75% of small to medium-sized businesses th ...
- Couch Surfers As Keen On MCommerce As Their Soap's Plot Line
London Blog, Sean Hargrave - Thursday, February 11, 2016
Brits are focused on the second screen as much as the televisio ...
- Ready For The Mobile Tipping Point?
Mobile Insider, April Mullen - Thursday, February 11, 2016
In 2016, a larger percentage of email opens will take place ...
- Retail Most Popular Outstream Mobile Video Category In Q4
Mobile Marketing Daily, Ben Frederick - Wednesday, February 10, 2016
Outstream mobile video ads are ads that play outside of video conte ...
- Chinese Investors Buy Opera Software For $1.2 Billion
Mobile Marketing Daily, Ben Frederick - Wednesday, February 10, 2016
Opera is best known for its eponymous Web browser, which was popul ...
- Facebook Offers Closed Captioning For The Hard-Of-Engaging
MoBlog, Ben Frederick - Thursday, February 11, 2016
After we all got used to auto-play video ads giffing quietly ...
- The DNA Of Danger Vs. The Right Of Privacy
Online Spin, Ted McConnell - Thursday, February 11, 2016
As you read this sentence, new, spectacular statistics are being written abo ...
- 'New York' Pushes Toward Mobile With iPhone-Supported App
Publishers Daily, Sara Guaglione - Wednesday, February 10, 2016
All New York print and digital subscriptions will now include access ...
- Gameloft Partners With Smart AdServer To Increase Availability Of In-App Mobile Inventory
Real-Time Daily, Tobi Elkin - Thursday, February 11, 2016
Paris-based Gameloft Advertising Solutions on Thursday said it will partner with Sma ...
- Mobile Strategy Takes Center Stage In 2016 Race
Red, White & Blog, Philip Rosenstein - Thursday, February 11, 2016
As far as reaching voters online, mobile trumps desktop, in addition ...
- 18 Million Smartwatches Ship; 12 Million Are From Apple
Connected Thinking, Chuck Martin - Tuesday, February 9, 2016
If traditional watchmakers want to keep up in the smartwatch race, there ...
- How Real-Time Events Like Super Bowl 50 Influence Mobile App Use
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 10, 2016
Real-time events influence mobile use, evident in the data released late Tuesd ...
- NH Primary Day: Mobile Bests Desktop In Calls To Action
Email Marketing Daily, Jess Nelson - Tuesday, February 9, 2016
Luckily for political marketers attempting to reach last-minute on-the-go voters in N ...
- Small-To-Medium Businesses Need Mobile, But Most Don't Optimize
Mobile Marketing Daily, Ben Frederick - Tuesday, February 9, 2016
Only 38% of SMBs utilize mobile payments, but 23% say it wi ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Brands Have Split Second To Connect With Mobile Users
MoBlog, Gavin O'Malley - Wednesday, February 10, 2016
Facilitated by fancier phones and stronger Web connections, brands can finally p ...
- MINDBODY App Lets Users Find, Book Classes, Spa Dates
Out to Launch, Amy Corr - Wednesday, February 10, 2016
Random App of the week: MINDBODY is a free app that connec ...
- LetGo App Sells Your Stuff In Space -- And During Shootout
Out to Launch, Amy Corr - Wednesday, February 10, 2016
CP+B Miami created two additional ads for mobile classifieds app LetGo. T ...
- SourceMedia Digital Platform Better Integrates Native Advertising
Publishers Daily, Sara Guaglione - Tuesday, February 9, 2016
B2B publisher SourceMedia announced Monday a relaunch of its digital publishing platfo ...