- NBCU Gives Theaters Exclusivity For Most Films, Peacock Gets Movies After 45 Days
Television News Daily, Wayne Friedman - Thursday, December 9, 2021
This includes "most" productions from all its film units -- Universal Picture ...
- Netflix Expands Its Fan-Based Event Tudum To An Entertainment News Website
Television News Daily, Wayne Friedman - Friday, December 10, 2021
Netflix is launching an entertainment news website, Tudum, offering news and vide ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- The Incredible Shrinking TV Interview
TVBlog, Adam Buckman - Wednesday, December 8, 2021
Prime-time interviews such as the one last week with Alec Baldwin ...
- National TV Airings, Spend, Impressions Down 23% To 36% In Q3 Vs. 2019 So Far
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
Estimated national TV spending sank 26% lower than in 2019 to $292 ...
- TV, Movie Viewing Have Lost Share Of Overall Entertainment Time: Study
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
TV and movie viewing still command the largest share, and did s ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- Netflix's 'Red Notice' Achieves Near Gold Level Status
Television News Daily, Wayne Friedman - Wednesday, November 24, 2021
In its second week, the original movie "Red Notice" pulled in ...
- Adult-Themed, Less-Action Movies May Not Need Theatrical Releases
TV Watch, Wayne Friedman - Friday, November 26, 2021
Viewers may prefer watching more intimate dramas at home and blockbusters ...
- Hyundai To Appear In 'Spider-Man: No Way Home'
Marketing Daily, Tanya Gazdik - Monday, November 22, 2021
The campaign includes a TV spot promoting Ioniq 5 with actor T ...
- 'Ghostbusters: Afterlife' Screens $44M At Opening Weekend, 'King Richard' Underwhelms
MediaDailyNews, Wayne Friedman - Sunday, November 21, 2021
Sony Pictures spent about half of its $16.5 million in national ...
- ViacomCBS Puts On The Dog With Family-Friendly 'Clifford'
TVBlog, Adam Buckman - Friday, November 19, 2021
ViacomCBS is so excited about this movie that it issued two separa ...
- 'Eternals' Remains Top Movie For Second Week, 'Venom' Hits $202M
MediaDailyNews, Wayne Friedman - Sunday, November 14, 2021
"Eternals" continues to lead all movies in key national TV advertising metri ...
- National CineMedia In-Theater Advertising Slow To Make Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 9, 2021
In-theater advertising remains soft for NCM in its Q3 period, partly d ...
- The Movie Business Is Running A Lingering Fever
TV Watch, Wayne Friedman - Wednesday, November 10, 2021
AMC Entertainment continues to test other business areas beyond its traditional mov ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Marvel's 'Eternals' Has 5th-Best Movie Opening In Pandemic Era
MediaDailyNews, Wayne Friedman - Sunday, November 7, 2021
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movi ...
- Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Digital News Daily, Colin Kirkland - Thursday, November 4, 2021
With 75% of all consumers watching videos on mute throughout the da ...
- New Streamers Push Theatrical Movies, Ads
TV Watch, Wayne Friedman - Thursday, November 4, 2021
NBCUniversal's Peacock witnessed a major spike with its recent "Halloween Kills" bo ...
- Snapchat To Offer Audio Clips From Hit NBCU Shows, Movies
Video Insider, Karlene Lukovitz - Tuesday, November 2, 2021
The deal stands to help NBCU drive new prospects to its Peaco ...
- October's Movies Earn $638M In Theaters, 'Dune' Now Tops At Box Office
Television News Daily, Wayne Friedman - Sunday, October 31, 2021
"Dune" posted a second weekend total of $15.5 million -- now totali ...
- NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, b ...
- 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Television News Daily, Wayne Friedman - Sunday, October 24, 2021
National TV ads were placed primarily on NFL Football and Major Leag ...
- Disney+ Subs Slowdown Cited For Stock Downgrade... And Now 2022 Marvel Debuts Have Been Delayed
Video Insider, Karlene Lukovitz - Tuesday, October 19, 2021
A Barclays analyst cited too little new content as a reason f ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- 'Squid Game' Had Slow Start In The U.S.: Nielsen Data
Television News Daily, Wayne Friedman - Thursday, October 14, 2021
Netflix may have its biggest worldwide hit ever with "Squid Game" ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 10, 2021
The film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
Digital News Daily, Karlene Lukovitz - Friday, October 8, 2021
MediaRadar estimates that MGM's total U.S. ad spend for "No Time ...
- HBO Max Reveals More European Launch Markets, Dangles Discounts, Big-Franchise Teasers
Digital News Daily, Karlene Lukovitz - Wednesday, October 6, 2021
As in the U.S., Warner Bros. movies will come to HBO M ...