- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- Movie Theater Attendance Down 40% - Where Did They Go?
TV Watch, Wayne Friedman - Thursday, May 12, 2022
There's a lot of content to consume on the big streaming platfor ...
- Paramount Makes Miniseries About 'The Godfather'
TVBlog, Adam Buckman - Wednesday, April 27, 2022
Paramount Global has ventured into the vault of its own history ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- Comscore Movies Hires Movie Studio Vet Michael Viane To Revive Movie Product Business
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2022
Viane, who will oversee all Comscore's movie-related products including its Box Offi ...
- 'Sonic 2': Families Drive Massive $71M Box Office
MediaDailyNews, Wayne Friedman - Sunday, April 10, 2022
An estimated $15.62 million was spent on national TV advertising for t ...
- Marketing Movies On TV, In Theaters: 'Only In Theaters' Messages On The Rise
TV Watch, Wayne Friedman - Monday, April 11, 2022
Creative for theatrical distributed movies continues to hype up the obvious messagin ...
- Yay! For A Change, The Entertaining Film Wins
TV Watch, Phyllis Fine - Monday, April 4, 2022
Awards shows highlight the schism between critics and "regular people," who te ...
- Oscar Ratings Were Up, And So Were Onstage Assaults
TVBlog, Adam Buckman - Tuesday, March 29, 2022
Much of Sunday's Oscar show was an off-putting train wreck long befo ...
- 'The Lost City' Tops Box Office At $31M
MediaDailyNews, Wayne Friedman - Sunday, March 27, 2022
National TV ad impressions for all movie spending for Jan.-March 2022 a ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
Digital News Daily, Colin Kirkland - Thursday, March 24, 2022
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
TVBlog, Adam Buckman - Wednesday, March 23, 2022
Last year at this time with the pandemic still raging, the Osca ...
- 'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales
MediaDailyNews, Wayne Friedman - Sunday, March 20, 2022
"The Batman" only lost 45% from its previous week, according to Comsco ...
- Box Office Still Down 61% Vs. 2019: Home, Mobile Entertainment Grow
MediaDailyNews, Wayne Friedman - Monday, March 14, 2022
U.S. and Canadian theatrical movie business in 2021 doubled revenue vs. 202 ...
- 'The Batman' Stays Strong At Box Office, National TV Marketing Grows
Television News Daily, Wayne Friedman - Sunday, March 13, 2022
"The Batman," now in its second week of theatrical release, continues i ...
- Movie Theatres' Future 'Surge' Pricing: Lessons For Premium Streamers?
TV Watch, Wayne Friedman - Friday, March 11, 2022
High-demand periods on the back of big movie-studio releases could mean highe ...
- Verizon Tries To Work Its Way Into The TV, Media Ecosystem - Again
TV Watch, Wayne Friedman - Thursday, March 10, 2022
Can Verizon do something with +play -- which it describes as ...
- NCM In-Theater Advertising Underperforms, Looks To Batman For Help
MediaDailyNews, Wayne Friedman - Friday, March 4, 2022
"Advertising will continue to lag the box office recovery until we ha ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...
- Will Movies Move The Box Office Again?
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, March 2, 2022
Comscore projects that the North American box office for 2021 will ...
- Is It All About A Bigger Screen? IMAX Shows The Way Amidst Pandemic
TV Watch, Wayne Friedman - Friday, February 25, 2022
IMAX posted its best quarterly results ever in Q4 2021 at $108 ...
- RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing Messages
MAD, Fern Siegel - Monday, February 21, 2022
NCM believes the partnership deepens the ability to demonstrate campaign performance a ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- Femme Fatale Is A Devil With A Blue Dress On In NBC's 'Endgame'
TVBlog, Adam Buckman - Monday, February 21, 2022
In "The Endgame," a woman dressed to the nines is orchestrating ...
- Marvel Joins Pandora For 'Avengers' Bling
Marketing Daily, Sarah Mahoney - Thursday, February 17, 2022
The Marvel x Pandora collection includes both a bracelet and a rin ...
- Paramount+ To Stream All Paramount Films Post-Theatrical Release
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+ ...
- Twitter-Voted Fan Favorites To Be Featured During Oscars Telecast
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
The results of popular votes for favorite movie and favorite scenes fr ...
- Can Movie Theater Business, After 'Severe Injury,' Look To Past Failures For Future Answers?
TV Watch, Wayne Friedman - Monday, February 14, 2022
Will a new iteration of MoviePass -- the defunct all-you-can-view monthly subscripti ...
- Netflix Again Leads Oscar Nods, 'Power Of The Dog' Might Net Best Picture Win At Last
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
To date, no streamer has won best picture -- but with ...
- Young Media Consumers Spend More Time With Online Video, Gaming, Social Media, Less With TV, Movies
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
"The million-dollar question is whether today's young consumers will always prioritize non-tradition ...