- Hyundai, Genesis Vehicles To Be Featured in Sony Pictures' 'Uncharted'
Marketing Daily, Tanya Gazdik - Tuesday, February 1, 2022
The automaker will use the film integration to promote the Tucson X ...
- 'Spider-Man,' 'Scream' And 'Sing 2' Record Quiet Theatrical Weekend, NFL Championship Grabs Viewers
Television News Daily, Wayne Friedman - Sunday, January 30, 2022
The NFL games can regularly top a massive 45 million to ...
- Acura Debuts Anime Series At Sundance Film Festival
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2022
"Chiaki's Journey" offers viewers a first look at Acura's trio of all-n ...
- Big Slowdown Seen In Home-Entertainment TV Marketing
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
Home-entertainment marketing of theatrical movies, including pay-per-view digital viewing and DVDs, h ...
- Can 40,000 Movie Theater Screens Compete With A 75-Inch Living-Room TV?
TV Watch, Wayne Friedman - Tuesday, January 18, 2022
There are more screens, but less moviegoers. U.S./Canada cinema attendance per capi ...
- Lexus NX Featured In 'Moonfall'
Marketing Daily, Tanya Gazdik - Sunday, January 16, 2022
In the film, the 2022 Lexus NX luxury crossover plays role ...
- Paramount's 'Scream' Ends 'Spider-Man' Reign With $30.6M At Box Office
MediaDailyNews, Wayne Friedman - Sunday, January 16, 2022
"Scream" spent a modest $6.2 million in estimated national TV advertising f ...
- Young Moviegoers Help 'Spider-Man' Post Another $33M
MediaDailyNews, Wayne Friedman - Sunday, January 9, 2022
"Spider-Man" with a $668.8 million total to date is now the sixth-highest-grossi ...
- NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
Television News Daily, Wayne Friedman - Wednesday, January 5, 2022
NBCU will have its own proprietary "clean" rooms, where marketers, brands a ...
- Box Office Rises To $4.5 Billion In 2021, 'Spider-Man' 10th-Best Theatrical Of The Year
MediaDailyNews, Wayne Friedman - Sunday, January 2, 2022
"Spider-Man: No Way Home" started off 2022 strong, adding another big ha ...
- Movie Actors Playing Real People Can Endure Backlash - Calling Marketing!
TV Watch, Wayne Friedman - Friday, December 31, 2021
Casting and performance of real people is always an interpretation. That's w ...
- 'Matrix' Resurrects HBO Max Weekend, Third-Highest Same-Day Streamer To Date
MediaDailyNews, Joe Mandese - Tuesday, December 28, 2021
"The Matrix Resurrections" was watched by 2.8 million HBO Max households betwe ...
- Older Moviegoers Decide To Stay Home Over Covid Concerns, Decision Impacts TV
TV Watch, Wayne Friedman - Tuesday, December 28, 2021
Rising streaming platforms -- coming at the same time as the ri ...
- Lionsgate Advertises A 'John Wick' Movie - For 2023
MAD, Todd Wasserman - Thursday, December 23, 2021
For all of its forward-looking plans, the promo ad is surprisingly re ...
- Sony's 'Spider-Man' Grabs Another $81.5M In Revenues
MediaDailyNews, Wayne Friedman - Sunday, December 26, 2021
"Spider-Man" has totaled $467.3 million in North American theaters to date, wi ...
- 'Harry Potter' Reunion Celebrates 20 Years Of The Hit Franchise
MAD, Todd Wasserman - Wednesday, December 22, 2021
The new HBO film will feature Daniel Radcliffe, Rupert Grint, Emma Wats ...
- A King And A Monkee: The Legends We Lost In 2021
TVBlog, Adam Buckman - Thursday, December 23, 2021
There will never be another like Larry King, which is why ...
- 'Splaining The Nostalgia For 'Lucy'
TV Watch, Phyllis Fine - Wednesday, December 22, 2021
Syndicated reruns kept "I Love Lucy" alive for successive generations and capp ...
- 'Spider-Man: No Way Home' Slings To Third-Best Theatrical Opening Ever, With $253M
MediaDailyNews, Wayne Friedman - Sunday, December 19, 2021
Sony Pictures spent an estimated $14.9 million in national TV advertising ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Pandemic, Streaming Gains Hamper 2022 Theatrical Movie Releases
MediaDailyNews, Wayne Friedman - Wednesday, December 15, 2021
Morgan Stanley estimates U.S. box-office revenue in 2022 at $8.02 billion, do ...
- Spielberg's 'West Side Story' Starts At Modest $10.5 Million, Leading All Movies
MediaDailyNews, Wayne Friedman - Monday, December 13, 2021
Industry analysts were expecting $13 million for the period. Still, Twentieth Centu ...
- New Universal Films Will Stream Exclusively On Peacock After Theater Runs
Digital News Daily, Karlene Lukovitz - Friday, December 10, 2021
Starting in 2022, most new Universal movies will stream exclusively on Peaco ...
- NBCU Gives Theaters Exclusivity For Most Films, Peacock Gets Movies After 45 Days
Television News Daily, Wayne Friedman - Thursday, December 9, 2021
This includes "most" productions from all its film units -- Universal Picture ...
- Netflix Expands Its Fan-Based Event Tudum To An Entertainment News Website
Television News Daily, Wayne Friedman - Friday, December 10, 2021
Netflix is launching an entertainment news website, Tudum, offering news and vide ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie Performance
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
Nielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- The Incredible Shrinking TV Interview
TVBlog, Adam Buckman - Wednesday, December 8, 2021
Prime-time interviews such as the one last week with Alec Baldwin ...
- National TV Airings, Spend, Impressions Down 23% To 36% In Q3 Vs. 2019 So Far
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
Estimated national TV spending sank 26% lower than in 2019 to $292 ...
- TV, Movie Viewing Have Lost Share Of Overall Entertainment Time: Study
Digital News Daily, Karlene Lukovitz - Wednesday, December 1, 2021
TV and movie viewing still command the largest share, and did s ...