- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- Netflix's 'Red Notice' Achieves Near Gold Level Status
Television News Daily, Wayne Friedman - Wednesday, November 24, 2021
In its second week, the original movie "Red Notice" pulled in ...
- Adult-Themed, Less-Action Movies May Not Need Theatrical Releases
TV Watch, Wayne Friedman - Friday, November 26, 2021
Viewers may prefer watching more intimate dramas at home and blockbusters ...
- Hyundai To Appear In 'Spider-Man: No Way Home'
Marketing Daily, Tanya Gazdik - Monday, November 22, 2021
The campaign includes a TV spot promoting Ioniq 5 with actor T ...
- 'Ghostbusters: Afterlife' Screens $44M At Opening Weekend, 'King Richard' Underwhelms
MediaDailyNews, Wayne Friedman - Sunday, November 21, 2021
Sony Pictures spent about half of its $16.5 million in national ...
- ViacomCBS Puts On The Dog With Family-Friendly 'Clifford'
TVBlog, Adam Buckman - Friday, November 19, 2021
ViacomCBS is so excited about this movie that it issued two separa ...
- 'Eternals' Remains Top Movie For Second Week, 'Venom' Hits $202M
MediaDailyNews, Wayne Friedman - Sunday, November 14, 2021
"Eternals" continues to lead all movies in key national TV advertising metri ...
- National CineMedia In-Theater Advertising Slow To Make Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 9, 2021
In-theater advertising remains soft for NCM in its Q3 period, partly d ...
- The Movie Business Is Running A Lingering Fever
TV Watch, Wayne Friedman - Wednesday, November 10, 2021
AMC Entertainment continues to test other business areas beyond its traditional mov ...
- Disney+ Offers A Month For $1.99, Other Promos, Pumps Up Content, Adds IMAX Enhancements
Video Insider, Karlene Lukovitz - Tuesday, November 9, 2021
Disney is also making nice with its box-office partner AMC by sponsori ...
- Marvel's 'Eternals' Has 5th-Best Movie Opening In Pandemic Era
MediaDailyNews, Wayne Friedman - Sunday, November 7, 2021
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movi ...
- Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Digital News Daily, Colin Kirkland - Thursday, November 4, 2021
With 75% of all consumers watching videos on mute throughout the da ...
- New Streamers Push Theatrical Movies, Ads
TV Watch, Wayne Friedman - Thursday, November 4, 2021
NBCUniversal's Peacock witnessed a major spike with its recent "Halloween Kills" bo ...
- Snapchat To Offer Audio Clips From Hit NBCU Shows, Movies
Video Insider, Karlene Lukovitz - Tuesday, November 2, 2021
The deal stands to help NBCU drive new prospects to its Peaco ...
- October's Movies Earn $638M In Theaters, 'Dune' Now Tops At Box Office
Television News Daily, Wayne Friedman - Sunday, October 31, 2021
"Dune" posted a second weekend total of $15.5 million -- now totali ...
- NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, b ...
- 'Dune' Tops $40M At Box Office, $15.8M TV Ad Spend For Theatrical/HBO Max Debut
Television News Daily, Wayne Friedman - Sunday, October 24, 2021
National TV ads were placed primarily on NFL Football and Major Leag ...
- Disney+ Subs Slowdown Cited For Stock Downgrade... And Now 2022 Marvel Debuts Have Been Delayed
Video Insider, Karlene Lukovitz - Tuesday, October 19, 2021
A Barclays analyst cited too little new content as a reason f ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- 'Squid Game' Had Slow Start In The U.S.: Nielsen Data
Television News Daily, Wayne Friedman - Thursday, October 14, 2021
Netflix may have its biggest worldwide hit ever with "Squid Game" ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 10, 2021
The film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
Digital News Daily, Karlene Lukovitz - Friday, October 8, 2021
MediaRadar estimates that MGM's total U.S. ad spend for "No Time ...
- HBO Max Reveals More European Launch Markets, Dangles Discounts, Big-Franchise Teasers
Digital News Daily, Karlene Lukovitz - Wednesday, October 6, 2021
As in the U.S., Warner Bros. movies will come to HBO M ...
- Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
The partnership is designed to provide easy access to ad inventory acro ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic start ...
- 'Shang-Chi' Is Top U.S. Movie For 2021, But Holiday Titles Coming
Television News Daily, Wayne Friedman - Sunday, September 26, 2021
TV networks' ad sales execs said there was a strong uptick ...
- Top Box-Office Revenues, High TV Ad Spend For 'Shang-Chi'
Television News Daily, Wayne Friedman - Sunday, September 19, 2021
"Shang-Chi" pulled in $21.7 million in box-office results in its third wee ...
- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
The percentage of Americans who report they are spending more time wi ...
- At-Home Time Spent Watching TV, Movies Up 4% In 1H, But Spending Down 1%
Digital News Daily, Karlene Lukovitz - Thursday, September 16, 2021
At-home TV/movie viewing hours accounted for 30% of the total time spe ...
- Shaken, Stirred, Waiting: Smirnoff, Heineken Tie In With James Bond
Marketing Daily, Les Luchter - Wednesday, September 15, 2021
Three 72&Sunny-created spots, titled "There's a Spy in Everyone," feature everyday fo ...