- ViacomCBS Exec Changes: Nevins Adds Paramount TV Studios, Robbins Heads Paramount Pictures
Television News Daily, Wayne Friedman - Tuesday, September 14, 2021
Robbins will also lead movies produced for ViacomCBS' new premium streaming servic ...
- ViacomCBS: Streaming, Theatrical Working Together, Paramount+ Pushes Broader-Content Genres
Television News Daily, Wayne Friedman - Wednesday, September 15, 2021
Looking to a more synergistic marketing world for streaming/theatrical movie releases, ViacomC ...
- Is Warner Bros. Sending A Secret Message In The 'Matrix' Poster?
TV Watch, Wayne Friedman - Tuesday, September 14, 2021
The "Choice Is Yours" could mean a choice between cinemas or stream ...
- Disney's Remaining 2021 Movies To Bow In Theaters Only
Digital News Daily, Karlene Lukovitz - Monday, September 13, 2021
After the box-office success of "Shang-Chi and the Legend of the T ...
- Movie Theater Box Office Up Over 2020, 'Shang-Chi' Tops
MediaDailyNews, Wayne Friedman - Sunday, September 12, 2021
Movie theatrical box-office revenue continues to improve over 2020. For its seco ...
- NBCU Returns To Simultaneous Peacock, Cinemas Release Model For New 'Halloween' Flick
Digital News Daily, Karlene Lukovitz - Friday, September 10, 2021
Universal had originally planned a cinemas-only release for "Halloween Kills," but it ...
- Movie Theater Chains Need TV More Than Ever
TV Watch, Wayne Friedman - Friday, September 10, 2021
The business has apparently changed forever -- and chains have to ...
- AMC Goes Where Cinemas Have Never Gone Before: National TV
Marketing Daily - Top of the News, Les Luchter - Wednesday, September 8, 2021
Theater chain AMC launched a $25 million+ campaign dubbed "the first nation ...
- AMC Theatres Unveils First National Movie Theater Campaign, $25M Ad Budget Mostly For TV
Television News Daily, Wayne Friedman - Wednesday, September 8, 2021
The campaign starts Sept. 8 on online and social-media platforms. On Sunda ...
- Land Rover Partners With James Bond Film
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
The $114,600 bespoke vehicle "represents a meeting of two great British brands ...
- Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, September 6, 2021
Comscore said the action/fantasy film earned an estimated $75.5 million for thr ...
- Movie Theater Business Licks Its Wounds, Given Simultaneous Streamer Releases
TV Watch, Wayne Friedman - Thursday, September 2, 2021
Sony hated the idea of a same-day release of movies in theate ...
- Global Movie Consumer Spend Rises, Streaming Grows
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
Total movie consumer 2021 spending will rise to $60 billion, with streami ...
- Analyst: Netflix Mulling More Theatrical Releases To Up 'Cultural Impact'
Digital News Daily, Karlene Lukovitz - Tuesday, August 31, 2021
The streaming giant is reportedly weighing the potential benefits against the cos ...
- 'Candyman' Far Exceeds Projections, Overall Box Office At 58% of Comparable 2019 Weekend
Digital News Daily, Karlene Lukovitz - Monday, August 30, 2021
"Candyman" pulled $22.3 million, versus projections of $15 million. ...
- Report: Ads From Major Platforms, Brands Support Piracy -- And Apps Are Now Driving The Threat
Mobile Insider, Karlene Lukovitz - Thursday, August 26, 2021
Google, Facebook and Amazon--- and to a lesser extent other Fortune 5 ...
- Premium Streaming Services Want To Entice Subscribers - Cue The Clickbait
TV Watch, Wayne Friedman - Thursday, August 26, 2021
Entertainment discovery is an issue for all premium streamers. How racy shou ...
- Summer Theatrical Business Slowly Improves, 'Free Guy' Tops For Second Week
MediaDailyNews, Wayne Friedman - Sunday, August 22, 2021
Box-office revenue has seen a 54% drop in weekend revenue from t ...
- Disney's Theater-Exclusive 'Free Guy' Hits $28M On Opening Weekend
MediaDailyNews, Wayne Friedman - Sunday, August 15, 2021
The company was so happy with the results from "Free Guy" th ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
The campaign is built on D-ID's deep-learning technology that animates still phot ...
- Sony's Delayed 'Venom' Release Could Signal Start Of Trend
Digital News Daily, Karlene Lukovitz - Friday, August 13, 2021
Sony cited the Delta variant-driven upsurge in COVID-19 across the U.S. f ...
- In-Theater Ad Network NCM Concerned About 2021 Ad Revenues
MediaDailyNews, Wayne Friedman - Tuesday, August 10, 2021
The current weakness is focused on the scatter market. Looking ahead, N ...
- AMC To Screen 2022 Warner Bros. Films For 45 Days Prior To Streaming Debuts
Digital News Daily, Karlene Lukovitz - Tuesday, August 10, 2021
AMC is 'especially pleased,' since it was WarnerMedia that shattered the tradition ...
- Movie Studios Continue To Ramp Up National TV Spending, 'Suicide Squad' Underwhelms In Box Office
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Despite threats of a pullback in theatrical movie business, studios continue ...
- 'The Suicide Squad' Has 2nd-Lowest Opening In DCEU History
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
Thanks to the Delta variant and perhaps other factors, the movie ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- TCM Evolves As Corporate Owners Change
TV Watch, Phyllis Fine - Tuesday, August 3, 2021
The channel leans into its strengths as its parent, WarnerMedia, sold ...
- 'Jungle Cruise' Pulls $34.2M In Domestic Opening Box Office, As Release Models Remain In Flux
Digital News Daily, Karlene Lukovitz - Monday, August 2, 2021
The movie -- also released via paid VOD on Disney+ -- illustrat ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021
Research Intelligencer, Joe Mandese - Monday, July 26, 2021
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- Will Movie Marketing Spend Be Up Or Down Going Forward?
TV Watch, Wayne Friedman - Monday, July 26, 2021
Movie studios' marketing may never be the same, due to rising streami ...