- With Facebook Video Revolution, Online Video Could Surpass TV Sooner Than You Think
Marketing: Entertainment, Tobi Bauckhage - Tuesday, December 9, 2014
With the fragmentation of media coupled with elusive audiences, marketers are clamori ...
- Greyhound Takes Movie Audiences To Middle Earth
Marketing Daily, Aaron Baar - Thursday, December 4, 2014
"A good portion of our customers see movies an average of t ...
- Shopping from the Big Screen: Mobile Commerce Going to the Movies
MobileShopTalk, Chuck Martin - Friday, December 5, 2014
Mobile shopping is coming to a movie near you. Just like t ...
- MasterCard Takes 'Priceless Surprises' To The Sky
Marketing Daily, Tanya Gazdik - Thursday, December 4, 2014
"We wanted to try something new and unexpected, something we have nev ...
- 'Mockingjay' Marketing Earns Greater Plaudits Than The Flick Itself
Marketing Daily - Top of the News, Thom Forbes - Monday, November 24, 2014
Only in the perverse game of box-office scores can a movie th ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 17, 2014
While traditional ratings for the first-ever televised Hollywood Film Awards missed t ...
- New MPAA Site Could Aid Cord-Cutters
Around the Net in Video, P.J. Bednarski - Thursday, November 13, 2014
The new Website details where online consumers can find movies and ...
- Google Gets New Hearing In Battle Over 'Innocence Of Muslims' Clip
Online Media Daily, Wendy Davis - Wednesday, November 12, 2014
The 9th Circuit Court of Appeals said on Wednesday that will reconsid ...
- Hooray, Says Hollywood, As Two Movies Open With $50 Million Weekends
Marketing Daily - Top of the News, Thom Forbes - Monday, November 10, 2014
Hollywood liked what it saw over the weekend: Two high-budget movies, targeti ...
- Air New Zealand Safety Video Stars 'Hobbit' Characters
Marketing Daily, Tanya Gazdik - Thursday, November 6, 2014
"Air New Zealand's inflight safety videos have become a powerful way ...
- This Just In: New Law Requires TV Stations To Cover Any Starbucks News
MediaDailyNews, Joe Mandese - Friday, November 7, 2014
Well, probably not a legally binding law, but some sort of immutab ...
- Disney Magic Brings Apple, Google Together In Unprecedented Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 4, 2014
In an unusual partnership announced Tuesday, Apple and Google have agreed ...
- Fandango, Paramount Send Interstellar Fan Into Space
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released ...
- The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'
Out to Launch, Amy Corr - Wednesday, October 29, 2014
Random iPhone App of the week: The Boxtrolls launched its official mobi ...
- What Does The Blair Witch Project Have In Common With Content Marketing?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 28, 2014
John Rooney uses examples from The Blair Witch Project to teach markete ...
- What Movie Theater Owners Can Learn From The Small Screen
TV Watch, Wayne Friedman - Tuesday, October 28, 2014
We know traditional forms of entertainment are in a massive time ...
- Baskin-Robbins In Tie-Ins With Hallmark Holiday Movie
Marketing Daily, Karlene Lukovitz - Sunday, October 26, 2014
Starting Nov. 1 and throughout the month, Baskin-Robbins will offer treats th ...
- Why The Emotional Layers Of 'Gone Girl' Are So Darn Good
Marketing Daily, Kirk Olson - Friday, October 24, 2014
For the price of admission, tap into a full spectrum of hum ...
- Online Movie Trailers Register Impact On Ticket Sales
MediaDailyNews, Wayne Friedman - Thursday, October 16, 2014
Movie trailers are still big marketing tools for major theatrical movies. B ...
- 'The New Yorker' Interviews Edward Snowden
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 13, 2014
Edward Snowden, the N.S.A. whistleblower, spoke via live video with The N ...
- Netflix Content Drive Prompts Adam Sandler Movie Deal
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
It is unlikely to generate the same acclaim as its collaboration wi ...
- For Entertainment Middlemen, Is There Still A Middle Road?
TV Watch, Wayne Friedman - Friday, October 3, 2014
Netflix's distribution deal with The Weinstein Company for a "Crouching Tiger, Hidd ...
- Adam Sandler, The New Face of Netflix?
VidBlog, P.J. Bednarski - Thursday, October 2, 2014
Netflix says Sandler is "among the few actors in the world who ...
- Twitter Tempts Hollywood Studios With Targeted Ads
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 26, 2014
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywo ...
- Disney Moves Its Princesses And 'Frozen' Girl's Lines From Mattel To Hasbro
Marketing Daily - Top of the News, Thom Forbes - Friday, September 26, 2014
Starting in 2016, G.I. Joe and Sleeping Beauty will be bunking und ...
- Tribune's Gracenote Acquires Baseline For Video Info
MediaDailyNews, Erik Sass - Wednesday, September 3, 2014
Tribune's Gracenote, which provides video metadata for interactive programming guides and oth ...
- Did This Summer's Movies Send You To A Theater -- Or To Your Own Big Screen?
TV Watch, Wayne Friedman - Wednesday, September 3, 2014
U.S. box office revenues from May 2 through Labor Day were t ...
- How Hollywood Helped The Game Stand Tall
Marketing: Sports, Barry Janoff - Tuesday, August 26, 2014
When it comes to movies in the sports genre, there are fil ...
- Sony, Spider-Man Tout 4K Experience
Marketing Daily, Aaron Baar - Tuesday, August 19, 2014
"National Cinema Media reaches consumers where they are already experiencing Sony ...
- Robin Williams' Daughter Zelda Harassed Online For Lack of Selfies With Dad
Around the Net in Video, P.J. Bednarski - Wednesday, August 13, 2014
She reacts with some sadness about people apparently criticizing her online f ...