Tag results for "native advertising"
- Outbrain Expands Programmatic Access On AppNexus MarketplaceAiming to facilitate native advertising at scale, Outbrain said it has open ...
- Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1The use of data targeting in native ad campaigns, including both firs ...
- Florida Group Seized By Big Idea! Uses Clickbait To Market Itself!"Florida Man" headlines are widely used clickbait for many media outlets. No ...
- Does Branded Content Really Work?Does branded content actually work? That's the question on the minds ...
- Time Inc's Well Done Videos Nabs Cracker Barrel As Launch AdvertiserWell Done, a social video food brand launched in March with alrea ...
- Rocket Fuel Launches AI-Based Native Advertising Ad-tech firm Rocket Fuel has launched native advertising capabilities informed by artifici ...
- Ensuring Viewability Across Emerging ChannelsIt's the huge media hot topic of the day, but how ea ...
- Cheetah Mobile: How Video Ads Complement The Media MixLooking to brand its products and increase engagement and revenue after grow ...
- Ad Exec Takes Issue With Ralph Nader Blaming Advertising For Fake NewsWhile Nader makes some valid points about the potential sketchiness of nati ...
- IAB Study: 80% Of Marketers Set To Spend More On Original Digital VideoThe Interactive Advertising Bureau's (IAB) fourth annual video ad spend study fou ...
- Baidu Integrates Video Ads On Android, Native On iOS For Mobile AppsJosh Fenn, senior marketing manager at Baidu, told "SearchBlog" that advertisers w ...
- HuffPost Pares Ad Tech Vendors, Dives Into New Ad FormatsThe Huffington Post is now HuffPost, part of an effort to rebra ...
- More Than 90% Of Publishers Saw Native Ad Revenue Increase In Q1While more than 90% of publishers said they saw native ad reven ...
- Globally, 100 Publishers Will Generate $3B In Branded Content RevenuePolar, a branded content platform for publishers, earlier this year created ...
- Programmatic Native Advertising Drives In-Store Traffic More Efficiently Than Display Consumers exposed to native advertising were 21% more likely, on average, ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, ha ...
- IAB Group Releases New Features In Native Ad Spec For CommentThe Interactive Advertising Bureau has released the latest version of its OpenR ...
- Native Advertising And Fake News: Is There An Association?Ever wonder about the level of skepticism when more savvy customers contin ...
- Study: Early Adopters Of Native Ads Saw 20% Decline In Aggregate Budget Share A three-year study of native advertising spending reveal that categories that we ...
- Trinity Mirror Signs Native Deal With AdyoulikeTrinity Mirror has signed a native agreement with Adyoulike, "Campaign" reports. ...
- What's Next For Native Outstream Video?Native outstream video is an ad format that can help strengthen engageme ...
- Native Ad Spend to Hit $22 Billion in 2017What you and I call native advertising, John Oliver once called "repurpos ...
- How Hooked On Phonics Uses Game App To Grow Customer BaseThe shift to digital drove Austin Feld, director of user acquisition ...
- Native Digital Display Ad Spending Projected To Reach $22BAs more advertisers turn to native advertising and branded content and publishe ...
- Taboola Bows Native, Video Ad Integration With The Trade DeskContent discovery platform Taboola said it will collaborate with The Trade De ...
- Forecast; Native Ads Will Dominate DisplayA growing proportion of this revenue coming from channels other than soci ...
- Nativo Enables Advertisers To Access Native Video Formats ProgrammaticallyNative ad-tech firm Nativo said it will offer advertisers the ability ...
- Will There Be More Settlements With The FTC On Native Ads? It's been well over a year since the Federal Trade Commission (FT ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations With the goal of enabling media buyers to buy native video ...
- Native Ads Still on TrialTwo-thirds of the advertisers that try native advertising don't do it agai ...
