Tag results for "native advertising"
- Global Content Marketing Revenues Poised For 14% Growth In 2017The U.S. is the world's largest market for content marketing, exceeding $ ...
- The Totality Of Native CommerceAs the trend moves toward commerce, why wouldn't publishers want to ju ...
- Plista, Jivox Partner On Programmatic Native Ad SolutionXaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- Taboola Teams With AdRoll, Expands Programmatic Native OfferingThe partnership will enable AdRoll to bid programmatically on Taboola's native exchang ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad NetworkAfter building and optimizing an algorithm to better serve ads across i ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand LiftA new study that explores the impact of combining a native in-fe ...
- Marketers: Top 5 Tips For The Best Native Ad Headline More than 50 years ago David Ogilvy wrote, "A change in headli ...
- Outbrain Acquires Native Programmatic DSP ZemantaContent discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-bas ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech PlatformNative ad-tech platform Nativo will be incorporating data from audience data compa ...
- Hanza Media Aims To Create Native Advertising That's Useful, EngagingAna Plisic of Hanza Media says native ad campaigns must bring somethi ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badl ...
- Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter DirectorIn a move to expand its native advertising business, Time Inc. h ...
- Time Inc. Promotes Content Studio Head, Names Sales LeaderTime Inc. promoted Chris Schraft to president, Foundry Content Sales and Agen ...
- Reuters Introduces New Ad Units, Redesigns Article Pages The ad solutions are built to increase consumer engagement and retention a ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Skin In The Game: Email Spending GrowsAd spending went down in several channels, according to a study ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- Google Launches Native Ad Format For AdSense, Some See A ConflictThe ad formats include in-feed, in-article and Matched content, Google's content recommendati ...
- Reuters Plus Bows Native Video Campaign For Synchrony FinancialReuters, the global multimedia news provider, debuted a native campaign that deplo ...
- Offer Value, Be Authentic, And Count Hard KPIsThe Native Advertising Institute (NAI) has released an ebook highlighting 19 exampl ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional AdvertisingA new study by Time Inc. reveals that two in three consume ...
- Native Programmatic Drives Scalable CampaignsThe time is ripe for native programmatic advertising to finally take of ...
- IAB Plans Marketplace Event Featuring Publishers' Content StudiosThe Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' conte ...
- Viacom Starts New Advanced Ad UnitViacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeti ...
- First Devise A Content Strategy, Then Do Content MarketingIn order to have successful content marketing, you need a content strateg ...
- Can Publishers Play And Partner Nicely With One Another On Branded Content?As media company brand studios seek scale and business they need ...
- PulsePoint Launches Content Platform With AI CapabilitiesProgrammatic ad platform PulsePoint on Wednesday launched Story by PulsePoint, a n ...
- Understanding Distribution Strategies Key To Successful Content MarketingIn a new ebook on content marketing, Chad Pollitt argues that creati ...
- Adyoulike Adds IAS Fraud-Protection Tech Aiming to ensure native ad impressions are protected from fraud, Adyoulike sa ...
- Ad Tech Poses A 'Grave Threat'Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertisi ...
