- BG BrandLab Playfully Educates Consumers, Businesses On LED Lightbulbs
Native Insider, Tobi Elkin - Tuesday, August 29, 2017
Looking to educate consumers and businesses about LED lightbulbs and energy efficienc ...
- StackCommerce Teams With 42 Publishers For Native Content
Publishers Daily, Sara Guaglione - Monday, August 28, 2017
StackCommerce provides publishers with a suite of tools to create sponsored editori ...
- 'Apartment Therapy' Experiments With Diverse Creative Assets To Engage Its Millennial Audience
Native Insider, Tobi Elkin - Thursday, August 24, 2017
Apartment Therapy and Kitchn have become popular destinations for inspiration on interi ...
- LinkedIn Launches Native Video Feature
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Aiming to entice its professional user base to engage with it ...
- Header Bidding Continues To Grow, Bolstered By Mobile Adoption
RTBlog, Philip Rosenstein - Monday, August 21, 2017
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- Global Content Marketing Revenues Poised For 14% Growth In 2017
Native Insider, Tobi Elkin - Wednesday, August 16, 2017
The U.S. is the world's largest market for content marketing, exceeding $ ...
- The Totality Of Native Commerce
Publishers Daily, Alicia Navarro - Wednesday, August 16, 2017
As the trend moves toward commerce, why wouldn't publishers want to ju ...
- Plista, Jivox Partner On Programmatic Native Ad Solution
Digital News Daily, Tobi Elkin - Tuesday, August 15, 2017
Xaxis' plista native advertising unit announced a partnership with Jivox to enab ...
- Taboola Teams With AdRoll, Expands Programmatic Native Offering
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
The partnership will enable AdRoll to bid programmatically on Taboola's native exchang ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad Network
Digital News Daily, Laurie Sullivan - Tuesday, August 1, 2017
After building and optimizing an algorithm to better serve ads across i ...
- Study: Native Ads Paired With On-Site Branded Content Bring Meaningful Brand Lift
Native Insider, Tobi Elkin - Wednesday, August 2, 2017
A new study that explores the impact of combining a native in-fe ...
- Marketers: Top 5 Tips For The Best Native Ad Headline
MAD, Cabell De Marcellus - Tuesday, August 1, 2017
More than 50 years ago David Ogilvy wrote, "A change in headli ...
- Outbrain Acquires Native Programmatic DSP Zemanta
Digital News Daily, Tobi Elkin - Tuesday, July 25, 2017
Content discovery and recommendation platform Outbrain said it acquired Zemanta, a Slovenian-bas ...
- Nativo, Eyeota Team To Add Data To Native Ad-Tech Platform
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
Native ad-tech platform Nativo will be incorporating data from audience data compa ...
- Hanza Media Aims To Create Native Advertising That's Useful, Engaging
Native Insider, Tobi Elkin - Wednesday, July 19, 2017
Ana Plisic of Hanza Media says native ad campaigns must bring somethi ...
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace Deal
Digital News Daily, Tobi Elkin - Monday, July 17, 2017
As director of programmatic advertising for The New York Times, Sara Badl ...
- Time Inc Taps Schraft To Head Foundry's Content Sales, 'New Yorker' Hires First Newsletter Director
Publishers Daily, Sara Guaglione - Thursday, July 13, 2017
In a move to expand its native advertising business, Time Inc. h ...
- Time Inc. Promotes Content Studio Head, Names Sales Leader
Digital News Daily, Tobi Elkin - Thursday, July 13, 2017
Time Inc. promoted Chris Schraft to president, Foundry Content Sales and Agen ...
- Reuters Introduces New Ad Units, Redesigns Article Pages
Publishers Daily, Sara Guaglione - Wednesday, July 12, 2017
The ad solutions are built to increase consumer engagement and retention a ...
- Bringing Native Advertising To Transit Apps
Native Insider, Tobi Elkin - Tuesday, July 11, 2017
A Chicago-based mobile ad network that specializes in location-based targeting and trans ...
- Skin In The Game: Email Spending Grows
Email Insider, Ray Schultz - Tuesday, July 11, 2017
Ad spending went down in several channels, according to a study ...
- Programmatic Buying Declines 12% In Q1
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- Google Launches Native Ad Format For AdSense, Some See A Conflict
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2017
The ad formats include in-feed, in-article and Matched content, Google's content recommendati ...
- Reuters Plus Bows Native Video Campaign For Synchrony Financial
Native Insider, Tobi Elkin - Wednesday, July 5, 2017
Reuters, the global multimedia news provider, debuted a native campaign that deplo ...
- Offer Value, Be Authentic, And Count Hard KPIs
Native Insider, Tobi Elkin - Wednesday, June 28, 2017
The Native Advertising Institute (NAI) has released an ebook highlighting 19 exampl ...
- Study Finds Two In Three Consumers Trust Branded Content More Than Traditional Advertising
Native Insider, Tobi Elkin - Wednesday, June 21, 2017
A new study by Time Inc. reveals that two in three consume ...
- Native Programmatic Drives Scalable Campaigns
Digital News Daily, Byron Ellis - Sunday, June 18, 2017
The time is ripe for native programmatic advertising to finally take of ...
- IAB Plans Marketplace Event Featuring Publishers' Content Studios
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
The Interactive Advertising Bureau (IAB) will launch a marketplace for publishers' conte ...
- Viacom Starts New Advanced Ad Unit
Television News Daily, Wayne Friedman - Thursday, June 15, 2017
Viacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeti ...
- First Devise A Content Strategy, Then Do Content Marketing
Native Insider, Tobi Elkin - Wednesday, June 14, 2017
In order to have successful content marketing, you need a content strateg ...