Can Publishers Play And Partner Nicely With One Another On Branded Content?

As media company brand studios seek scale and business they need to partner with one another to help clients get reach. But the competitive dynamic still works against cooperation, even if the results are often superior. Members of last week's Publishing Insider Summit read a litany of reasons why as Politico's Nick Yaeger put it, "We're not there, yet." And sometimes it is the agency making trouble, not the publishers, says FT's Lexi Jarman. 

MODERATOR Erik Sass, Editor, Publishers Daily, MediaPost. PANELISTS
Meredith Davis, Brand Partnership Director, NYLON; Lexi Jarman, Director, FT Squared/Financial Times; Nick Yaeger, VP, Politico Focus

Find the rest of this session, and more, at our Publishing Insider Summit Agenda page.

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