The companies said the partnership combines plista's access to audience data via Jivox’s IQ platform to offer marketers the ability to deliver native ads across channels, formats, and devices.
The omnichannel native ad solution uses multiple data signals ranging from product preferences and demographics to contextual triggers, such as time of day, day of the week, and weather conditions to create ads customized for the website the consumer is viewing and the device he or she is using in real time.
The companies said the offering is consistent with the Interactive Advertising Bureau’s Dynamic Ad Standard.
“For plista, the partnership with Jivox allows us to combine the value of non-intrusive native ad formats with the real-time relevance of dynamic creative optimization [DCO]," Elizabeth Harrington, head of plista, Xaxis told Digital News Daily.
"Consumers value relevant ads tailored to their interests much like the content they consume. The native DCO solution we have jointly developed with plista is the response to market demand for personalized ad content," Diaz Nesamoney, Chairman and CEO, Jivox, told DND.